2. Facebook Makes Star Ratings
Publicly Available
0 Facebook is trialling a five star rating system used for
companies’ Facebook pages, but its public!
0 Certain pages, like those of restaurants, have therefore
invited users to write a short review and rate their
business out of five
0 However, this means everyone who visits the page can
see the average rating its customers have reviewed it
as.
0 Therefore, this can either enhance or damage a
company’s chance to attract or retain new and
existing customers.
3. Twitter Launches IPO – What
Do The Experts Say?
0 After much speculation, Twitter finally launches IPO (Initial public offering),
0
0
0
0
0
meaning shares of twitter become accessible to the public
Twitter have valued each share at $26, which by the general consensus
seems to be overvalued.
William Redpath, vice president of valuations at BIA/Kelsey claims that a
‘$17 share price, Twitter would likely need to ramp up revenue to over $5bn
by 2020.’
As Twitter’s revenues standing at less than a tenth of Facebook’s, many
people claim that the company is too small to succeed.
However, not everyone is against the big IPO launch and some claim that
‘Twitter has the unique set of big data which can give advertisers and
salespeople the power to connect with the right place at the right time.’
Therefore, Twitter being on the right track to succeed.
Competing with the likes of Facebook and Google, Twitter will have to
demonstrate an ‘intelligent use of customer data’ rather than flooding the
site with irrelevant content.
4. http://www.mobilemarketi
ngwatch.com/
0 mCommerce will make History:
• Being able to judge the future has paid off well for the
mobile company.
• Even though there has been a slight decline in overall
spending growth rate compared to a typical year, it won't
be noticeable against the backdrop of eCommerce
channels.
• When mobile sales are factored in, a 14-17% year over
year growth this season in online spending, so comScore
says.
5. iPhone 6 close to
completion:
• Despite the fact that Apple’s current iphone, the iPhone 5S
was released only 6 weeks ago, Apple are already on their
way to making the iPhone 6 generation.
• According to published reports out of the Far East, Apple
has already begun field testing the next generation iPhone
6.
• The Chinese C technologies suggest that the size of the
phone will be bigger at a 4.9-inch display.
6. What is Proximity Marketing?
0 It is the wireless distribution of
advertising content associated with a
particular place
0 It allows businesses to:
Deliver ads
Sponsor services
Provide highly relevant offers to consumers
7. Where is it used?
0 Allows companies to target “high traffic” in areas such
as:
0 Train stations
0 Airports
0 Hotels
0 Coffee shops etc.
Relies on peoples mobile Wi-Fi and Bluetooth
connections in order to receive messages sent within a
certain radius.
8. iAds
An iAd has been made for:
0 The Nissan Leaf
0 The Renault Twizy
http://www.youtube.com/watch?v=l1xtPl8xUZk
0 Dove Body Language
9. Smartphone sales statistics
Company
Samsung
Apple
Lenovo
LG Electronics
Huawei
Others
Total
3Q13
Units
3Q13
Market
Share (%)
3Q12
Units
3Q12
Market
Share (%)
80,356.8
30,330.0
12,882.0
12,055.4
11665.7
102941.8
250,231.7
32.1
12.1
5.1
4.8
4.7
41.1
100.0
55,054.2
24,620.3
6,981.0
6,986.1
7,804.3
70206.8
171,652.7
32.1
14.3
4.1
4.1
4.5
40.9
100.0
Table sourced from
http://www.gartner.com/newsroom/id/2623415
