3. Facebook Makes Star Ratings Publicly
Available
• Facebook is trialling a five star rating system used
for companies’ Facebook pages, but its public!
• Certain pages, like those of restaurants, have
therefore invited users to write a short review
and rate their business out of five
• However, this means everyone who visits the
page can see the average rating its customers
have reviewed it as.
• Therefore, this can either enhance or damage a
company’s chance to attract or retain new and
existing customers.

4. Twitter Launches IPO – What Do The
Experts Say?
• After much speculation, Twitter finally launches IPO (Initial public
offering), meaning shares of twitter become accessible to the public
• Twitter have valued each share at $26, which by the general consensus
seems to be overvalued.
• William Redpath, vice president of valuations at BIA/Kelsey claims that a
‘$17 share price, Twitter would likely need to ramp up revenue to over
$5bn by 2020.’
• As Twitter’s revenues standing at less than a tenth of Facebook’s, many
people claim that the company is too small to succeed.
• However, not everyone is against the big IPO launch and some claim that
‘Twitter has the unique set of big data which can give advertisers and
salespeople the power to connect with the right place at the right time.’
Therefore, Twitter being on the right track to succeed.
• Competing with the likes of Facebook and Google, Twitter will have to
demonstrate an ‘intelligent use of customer data’ rather than flooding the
site with irrelevant content.