Nowadays every business needs a platform on the internet. where this platform may be a website or app.but do you ever think that which platform help your business. what you have to choose, between app or website?

1. E-Commerce App vs. Website
Today, the Internet is a stack with numerous levels, tools, and games.
The Internet is a place where you can get a solution for most of the
things and if you are a business person then it was the very basic
thing for your business.
Every individual now a day have mobile phones which they carry
everywhere and can use anytime. Nowadays every person likes to
purchase things through an online store.
According to one survey that 65% of people use mobile worldwide.
That was the reason for 70% of digital traffic.
The market for mobile app development in retail is increasing every
year. The retailer must have to accept that people like to spend their
lots of time in smart phones, so retailer needs to adapt to
accommodate the universal shift towards mobile preference.
How mobile user spend their time on mobile. As per recent research,
90% mobile user spent their time on mobile apps and other 10% of
time browsing rest internet things. Still, People get confused between
choosing a mobile app and mobile website.

2. Read also: Create your own online shopping app
User Preferences: Mobile App vs. Mobile Website
As per above details, we know that people usually spent their much time
on app.
If mobile users like to use app rather to website, then there is some below
described reason.
1. Speed
2. Extra Features
3. Special Offers
4. Great user experience
5. Regular Usage
6. Native Functionality
7. No connection required (Offline Access)

3. Compared to other business, 60% Retailer and e-commerce business like to
launch a mobile app. As per mobile user they like more to mobile app
compare to website. So they use mobile app for online shopping.
Compare: Mobile App vs. Mobile Website
According to one survey, people use the mobile device more compare to
another device. E-commerce app development helps you to get more order
through a mobile device rather than another device.
People view more products per session within apps, compared to mobile
sites. Apps also push more people to purchase products, with higher
conversion rates compared to mobile sites and even 5 times more
conversions per session than via desktop.
There are some benefits and disadvantages of mobile app and mobile
website. But how can you know that what is Future of retail industry with
mobile commerce app development

4. Mobile Website:
A Mobile website is made for people can easily shopping through cell
phone or tablet, so users can easily purchase.
Advantages:
A mobile website is now self-evident, it makes simpler for a buyer to
purchase items with their mobile phones and tablets.
The other fortunate thing about the mobile website is that you don’t
need to download a site. As you do with a mobile application.
Disadvantages:
Basically, Mobile sites based on the internet connection. As well as
clients can't be saved on mobile phones.
Mobile sites require a lot more time to load and are always
interrupted when there is a poor internet connection, which basically
happens when you are using it during travelling.
Mobile App:
In a very simple Language, a mobile application is one type of application
software that is designed for a run on mobile devices.

5. Advantages:
Mobile applications are simpler and helpful compared to other
mobile solutions. Mobile App is quicker than mobile sites. Whenever
clients download your application, all the required content
introduced on a mobile phone. Hence, clients can operate e-
commerce application without an internet connection. This all
features help you to increase selling your products 20% more than a
website.
Disadvantages:
The main problem with the mobile app is to gain trust for app and
brand. The barrier is higher to get a first-time client with an
application versus a mobile site.
There are lots of applications available in the market so it's very
difficult to build trust in your customers and turn your clients into
your brand loyal fans.
Truth be told, if the budget isn’t your concern, having both is the
best. Retailers also have started to invest in a retail website and retail
application development.