2. How have you connected all
three of you products?
I’ve connected the three products by using the same font
through out
Using London as the main location
Using the cover of the Digi-Pak as part of the magazine advert
I’ve used a contrast of bright and dark lights
As seen in the pictures above the fonts of the music video, Digi-pak and magazine
advert were the same thus they had some kinds of synopticity as well as the famous
Landmark being used in the music video and the two panels in the Digi-pak
3. How does each develop the
other?
• One develops the other by having links between them that
lead to another product
• For example, London was used in the music video and the
same shots were used in panels in the Digi-Pak
• In addition, the front cover of the Digi-Pak was used in the
cover of the magazine advert too thus there is synergy and
convergence across all three products
4. Do your three products have a
shared identity?
• All three products have synergy and convergence. This is
because each and every one are interlinked together. Not one
aspect is random instead all products have been made with
connections and meticulous planning in mind
• Once again, the use London landscape with the fact that one
of the panels informed the reader that the band was from
London proved effective and it meant there was associations
within products as well as between them.
5. How could you have developed
your products to increase their
synergy?
• To increase synergy further, the symbols used in the Digi-Pak
and the magazine advert could have been used or at least
shown in the music video.
• This could have been by painting the symbol in the
background or have one of the band members wear an
accessory which contain the symbol called triquetra
6. How do you feel about the final
products?
• I was pleased with all 3 products
• All three products have synergistic elements in them
• What was planned was accomplished. The ideas during the
planning stage was turned into an actual product
• The aim was fulfilled in that the three products were very
closely related together and that if you recognize one, you can
link it to another
• However, there are rooms for improvements. As stated
before, perhaps the triquetra symbol could have been shown
in the music video. Also, the brightness of the Digi-Pak and
magazine could have been less as it was difficult to read the
title at the bottom
