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Petra Fagerholm (European Environmental Agency)
- 1. CLOTHING / TEXTILE INDUSTRY Petra Fagerholm (European Environment Agency)
- 2. Collaboration for sustainable lifestyles through business and social innovations Berlin 4-5 November 2013 Clothing/textiles Petra Fagerholm – European Environment Agency
- 3. Environmental impacts through the life-cycle chain
- 4. Fashion
- 5. Social innovation - Swap markets
- 6. New materials – New technologies
- 7. KLM - upscaling of uniforms
Editor's Notes
- I am honoured to take the floor after such an inspiring intervention Why clothing and textiles? It is a fast forward moving area of business with lots of opportunities to make A change In my work I have come across several examples of new inititatives by businesses and many interesting social innovations I am happy to be here can be here and share a few of them with you Clothing is one major household consumption categories that have a very high impact on the environment Clothing have also a high share of trade in the worlds markets
- Looking at the environmental impacts through the life cycle chain we see that each step, from production , through useand careof products to end-of-life Cotton production is one example - Did you know that to produce one pair of jeans we need 10 000 litres of water And of course chemicals are being used all througout the life-cycle Every step creates pressures on the environment both locally and globally What can we do? What is Business doing? What are people doing? To support a more sustainable production and consumption.
- Well It is all about Fashion, right! - The Fashion industry has a huge potential to make a difference and to do a lot to influence the future we live in Some brands have 4 solid collections per year but there are brands with 52 collections – a new colour every week It starts from the designers Did you know that 35% of the textile material being used to make a garment actually becomes waste Designers who create clothes following Zero waste initiative are using techniques to make no waste when they cut the textile
- Swap markets are becoming more and more popular This one was organised during the Copenhagen Fashion week in August this year You can have more detailed information from Martin who is in the audience, was the organiser Bring what you have – take what you need The swap market was open from 10-4, 1500 people came, when people came their clothes were weighted All in all 5.7 tons of clothes where swapped and only 80 kg remained
- Companies start to look into new materials to use instead of cotton. Conventional cotton production is very polluting, uses lots of chemicals and a lot of water This jeans company uses Hemp, linen, organic cotton, recycled cotton, recycled polyster (plastic bottles) and tencel (eucalyptus wood pulp) Producing these raw materials are less resource intense they emit up to 30 % less Green House Gasses and 90% less water
- Finally I give you an example of upscaling Two years ago, KLM’s cabin attendants were given new uniforms Cooperation with 2 designers transformed 90 000 kilos of textiles into handbags, lables and carpets for the new of the airplanes To conclude I would like to say that Clothing and textiles is an area where we are still in the very beginning in thinking in new ways. A crucial way forward is to enable cooperation between several actors such as governments, business and communities and HERE everyone plays a role I look forward to discussing more this afternoon Thank you for your attention