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SMWSantiago - Paul Bojarski

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Social Media Week Santiago 2015. Presentación de Paul Bojarski, CEO de SayYeah.

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#SMWSantiago 16-20 noviembre, 2015 MILLENNIALS, YOUTUBERS, SEX AND DIGITAL CULTURE Paul Bojarski CEO SayYeah
#SMWSantiago #MILLENNIALS 8 AÑOS DE CULTURA Y LÁGRIMAS EN
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago
#SMWSantiago #YOUcannotBULLSHITthisAUDIENCE
#SMWSantiago #MILLENNIALS BECAME THE #VOICE
#SMWSantiago #DREAMA LITTLE BIT MORE
#SMWSantiago #INNOVATIVE & #FORWARDTHINKING
#SMWSantiago #INTERACTIVO #REAL #PARTICIPAR #CO-CREAR
#SMWSantiago
#SMWSantiago
#SMWSantiago

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SMWSantiago - Paul Bojarski

Editor's Notes

  1. Les quiero preguntar de que es esta foto? Que es?
  2. Quien se acuerda o miraba MTV?
  3. Quien se acuerda o miraba MTV?
  4. Quien se acuerda o miraba MTV?
  5. 8 anios en MTV note mucho como hablaban a los Millennials, como creaban shows para ellos y como distribuian.
  6. 8 anios en MTV note mucho como hablaban a los Millennials, como creaban shows para ellos y como distribuian.
  7. Distribucion se quedo en la tele.
  8. Con muchos mas dispositivos que antes, y la fregmentacion de medios, como captar la atencion de la generacion mas distraida. LOS MILLENNIALS.
  9. You cannot bullshit this audience. Tienes que ser autentico y crear engagement y experiencias con cuales se sientes identificados.
  10. People can relate.
  11. Creo que tenemos que crear nuevas experiencias, people love new experiences.
  12. In order to connect with Millennials, they really need to rethink things: content strategy, technology strategy - how is it delivered? How is it consumed? How is it shared?
  13. The virtual living room where friends can watch and interact together.