SlideShare a Scribd company logo
1 of 11
VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010
OUTLINE: ,[object Object],[object Object],[object Object],[object Object]
VIBES Inc Background ,[object Object],[object Object],[object Object],[object Object]
P OTENTIAL MARKET: ,[object Object]
P RIMARY MARKET: ,[object Object],[object Object],[object Object]
P OSITIONING: ,[object Object],“ A blind massage therapist is becoming a popular choice for those who want to relieve tension as well as physical and psychological stress. ” Source: 88DB.com
P RODUCT: ,[object Object],Since blind massage therapists lack the sense of sight, these masseurs rely on their sense of touch. It is believed that due to their inability to see, a blind massage therapist channels his or her energy towards his other senses. Source: 88DB.com
P RICE  and  P ROMO: ,[object Object]
P LACE: ,[object Object]
The Company. That caters to  almost everyone but remains focus.. ..in their craft, MASSAGE by blind masseurs.. ..with reasonable prices.. ..in accessible locations.
VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010

More Related Content

Similar to Vibes Inc

Alvin bugtas vibes, inc. 7 ps
Alvin bugtas vibes, inc. 7 psAlvin bugtas vibes, inc. 7 ps
Alvin bugtas vibes, inc. 7 psAlvin Bugtas
 
Case analysis vibes inc
Case analysis vibes incCase analysis vibes inc
Case analysis vibes incAuren Galang
 
Vibes massage case study
Vibes massage case studyVibes massage case study
Vibes massage case studyAdrian Arsenal
 
Service_Marketing_Plan_SPA.pdf
Service_Marketing_Plan_SPA.pdfService_Marketing_Plan_SPA.pdf
Service_Marketing_Plan_SPA.pdfDonovanJones15
 
Analysis of Vision and Mission Statements of Companies
Analysis of Vision and Mission Statements of CompaniesAnalysis of Vision and Mission Statements of Companies
Analysis of Vision and Mission Statements of CompaniesHiba shaikh & Varda shaikh
 
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...Sense Worldwide
 
Social Media for the Cosmetic Surgery Practice
Social Media for the Cosmetic Surgery PracticeSocial Media for the Cosmetic Surgery Practice
Social Media for the Cosmetic Surgery Practiceguesteaa2eaf
 
Simple tracmojo pitch
Simple tracmojo pitchSimple tracmojo pitch
Simple tracmojo pitchNick Wilsher
 
HTI Presentation (PowerPoint)
HTI Presentation (PowerPoint)HTI Presentation (PowerPoint)
HTI Presentation (PowerPoint)Olli Lainto
 
Want to make your hotel spa profitable?
Want to make your hotel spa profitable?Want to make your hotel spa profitable?
Want to make your hotel spa profitable?sylvaingrise
 
Social media advertising
Social media advertisingSocial media advertising
Social media advertisingTini Philip
 
Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4Phuong Thao Do
 
Jeunesse quickstarterv12
Jeunesse quickstarterv12Jeunesse quickstarterv12
Jeunesse quickstarterv12Helen Tay
 
2012-12 Maximizing Member Engagement through Technology
2012-12 Maximizing Member Engagement through Technology2012-12 Maximizing Member Engagement through Technology
2012-12 Maximizing Member Engagement through Technologyimagine.GO
 
Smartconcept powerpoint (updated 7.30.13)
Smartconcept powerpoint (updated 7.30.13)Smartconcept powerpoint (updated 7.30.13)
Smartconcept powerpoint (updated 7.30.13)daveinhaynes
 
20130220 mark brown mental health, tech and behaviour change
20130220 mark brown   mental health, tech and  behaviour change20130220 mark brown   mental health, tech and  behaviour change
20130220 mark brown mental health, tech and behaviour changeLuke Raskino
 
20130220 mark brown mental health, tech and behaviour change
20130220 mark brown   mental health, tech and  behaviour change20130220 mark brown   mental health, tech and  behaviour change
20130220 mark brown mental health, tech and behaviour changeMark Brown
 

Similar to Vibes Inc (20)

Alvin bugtas vibes, inc. 7 ps
Alvin bugtas vibes, inc. 7 psAlvin bugtas vibes, inc. 7 ps
Alvin bugtas vibes, inc. 7 ps
 
Case analysis vibes inc
Case analysis vibes incCase analysis vibes inc
Case analysis vibes inc
 
Vibes massage case study
Vibes massage case studyVibes massage case study
Vibes massage case study
 
Service_Marketing_Plan_SPA.pdf
Service_Marketing_Plan_SPA.pdfService_Marketing_Plan_SPA.pdf
Service_Marketing_Plan_SPA.pdf
 
Analysis of Vision and Mission Statements of Companies
Analysis of Vision and Mission Statements of CompaniesAnalysis of Vision and Mission Statements of Companies
Analysis of Vision and Mission Statements of Companies
 
Spa industry
Spa industrySpa industry
Spa industry
 
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...
Purpose Driven b2b brands - Creating them, and aligning an organisation aroun...
 
Social Media for the Cosmetic Surgery Practice
Social Media for the Cosmetic Surgery PracticeSocial Media for the Cosmetic Surgery Practice
Social Media for the Cosmetic Surgery Practice
 
Simple tracmojo pitch
Simple tracmojo pitchSimple tracmojo pitch
Simple tracmojo pitch
 
HTI Presentation (PowerPoint)
HTI Presentation (PowerPoint)HTI Presentation (PowerPoint)
HTI Presentation (PowerPoint)
 
Want to make your hotel spa profitable?
Want to make your hotel spa profitable?Want to make your hotel spa profitable?
Want to make your hotel spa profitable?
 
Social media advertising
Social media advertisingSocial media advertising
Social media advertising
 
Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4
 
Reignite The Fire
Reignite The FireReignite The Fire
Reignite The Fire
 
Jeunesse quickstarterv12
Jeunesse quickstarterv12Jeunesse quickstarterv12
Jeunesse quickstarterv12
 
2012-12 Maximizing Member Engagement through Technology
2012-12 Maximizing Member Engagement through Technology2012-12 Maximizing Member Engagement through Technology
2012-12 Maximizing Member Engagement through Technology
 
PFR Report
PFR ReportPFR Report
PFR Report
 
Smartconcept powerpoint (updated 7.30.13)
Smartconcept powerpoint (updated 7.30.13)Smartconcept powerpoint (updated 7.30.13)
Smartconcept powerpoint (updated 7.30.13)
 
20130220 mark brown mental health, tech and behaviour change
20130220 mark brown   mental health, tech and  behaviour change20130220 mark brown   mental health, tech and  behaviour change
20130220 mark brown mental health, tech and behaviour change
 
20130220 mark brown mental health, tech and behaviour change
20130220 mark brown   mental health, tech and  behaviour change20130220 mark brown   mental health, tech and  behaviour change
20130220 mark brown mental health, tech and behaviour change
 

Vibes Inc

  • 1. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The Company. That caters to almost everyone but remains focus.. ..in their craft, MASSAGE by blind masseurs.. ..with reasonable prices.. ..in accessible locations.
  • 11. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010