Speaking at ad:tech Performance & Innovation, 2-3rd November, London.

1. IMPROVING ADVERTISING WITH DATA
Simon Andrews - CSO

2. "I know half my advertising isn't working, I
just don't know which half” Lord Leverhulme

3. ADVERTISING STILL TREATS
PEOPLE LIKE STRANGERS

4. BETTER CREATIVE WORKS HARDER
http://www.data2decisions.com/images/Articles/AdMap_Top%2010%20Drivers%20of%20Profitable%20Advertising__Paul%20Dyson%20Data2Decisions_September%202014.pdf
Google; 70% of effect due to creative

5. What ad servers can do
today
Simple dynamic creative
Creative versioning
Segment based targeting
Complex DMP integration
No performance guarantees
5
Cablato Programmatic
Creative
Hyper-personalised data driven advertising
Real time creative optimisation
Simple data on-boarding and access
Fluidity within the stack
Higher engagement
Ad Server
DMP
DSP
Complex high effort campaigns
Coarse segment based
personalisation
Data latency
Lack of real-time optimisation
Cablato
DSP
DMP
Integrated data / creative stack
Granular one-to-one
personalisation
Zero data latency
Intelligent optimisation
Self serve or fully managed
service
CABLATOUSP

6. WEATHER & LOCATION
6

7. LOCATIONBASEDTARGETINGFORAIR-QUALITY
7

8. INTELLIGENT RECOMMENDATIONS
8
Click for live demo

9. INTELLIGENT RETARGETING
9

10. PERSONALISED VIDEOS & INTERACTIVE CGI
10
Click for live demo

11. VIDEO CONTEXTUAL ADVERTISING
11
Click for live demo
VIDEO CONTEXTUALADVERTISING
X
200%
INCREASE IN
ENGAGEMENT
Control ad CTR: 0.12% CTR
Cablato ad CTR: 0.36% CTR

12. CABLATO PROGRAMMATIC CREATIVE
PLATFORM
12
Putting data to work for better business results
#1 | DATA COLLECTION
Capture, unify & activate data
from all screens & sources for
content & creative
personalisation across all
consumer touchpoints
#2 | DATA INTERPRETATION
Identify individual interests,
needs, intentions and respond
to new data signals for deeper
engagement, and improved
revenue performance
#3 | ACTIVATION
Activate the data through the
delivery of hyper-personalised
advertising and
communications across every
channel
5x - 10x HIGHER ENGAGEMENT
{ Liked }
{ adidas }
{ CRM }
{ loyalty }
{ Demographic }
{ ABC1 }
{ Location }
{ Lon. W1 }
{ Intent }
{ adidas SS }
{ Behaviour }
{ interest }
Apply
analytics
Real-
time
Decisio
ning
Set
events
Fuse
data
Optimise
OUR TECHNOLOGY HAS TRANSFORMED
DIGITAL PRODUCTION
X
90%
EFFICIENCY IN
AD PRODUCTION

13. LOG LEVEL REPORTING & DATA PASS-BACK
Cablato can report performance based on
any number of custom metrics allowing
deeper insight into content variations and
effectiveness
Log level data provides deep insight and
transparency into every aspect of campaign
activity
Cablato performance data can be fed back
into DSPs and DMPs on impression level,
allowing it to be used for optimisation and
audience refinement
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14. Our Ambition;
Advertising so good it’s a Service