The document provides details about designing two digital graphics products - a logo and advertisement - for a green line leisure website. It discusses the purpose of logos and advertisements on websites. Three logo designs and three advertisement designs are presented, along with descriptions of their assets. The author selects their favorite logo and advertisement, explaining their choices. The favorite logo incorporates the Green Lantern symbol and people to visually identify the company. The favorite advertisement offers free tickets to attract attention and features attractive girls to engage male users.

1. BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 1

2. 1. WHAT YOU HAVE BEEN ASKED TO DO AND BY WHO?
To design two digital graphics products (logo and advert) for the green line leisure website.
2. THE PURPOSE OF A LOGO ON A WEBSITE?
A logo’s purpose is to visually identify a company.
A logo is a quick visual prompt that reminds clients and potential customers of your company’s identity and what it stands for.
In the logo we have to give a little idea about our website, and will say with audience can be interested in this website.
As well we can interact with the logo, add a link, for go to other page or the main page.
3. THE PURPOSE OF AN ADVERT ON A WEBSITE?
Advert is a box, image, etc. with a useful information about purpose of the website in this case selling tickets.
The advert can goes with the company, maybe have their colour or their name.
We can interact with the advert to go another page and find more information about something, also the advert have to put
for example, in this case the date of the event, able to buy tickets and maybe put the logo of the page in a corner of the event.
The audience for this advert will be people +18, because they will need money to buy the tickets.
4. HOW WILL THE PURPOSE AND AUDIENCE FOR THESE TWO GRAPHICS INFLUENCE HOW YOU DESIGN THEM?
The purpose and audience will influence in design the logo and the advert because we need to create something attractive for
people who want to buy our tickets and think about something related with the company, our logo must to be unique and easy
to identify, we can put the colour of the company or the name.
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 2

3. 3 DIFFERENT LOGOS
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 3

4. ASSETS
 Green shadow in all the sides of the
rectangle
 Blue background
 Graphic of people in a beach (From google
http://thumbs.dreamstime.com/t/siluetas-
de-la-gente-joven-en-un-concierto-de-la-
playa-41699595.jpg)
 The text have a especial effect (transform)
 Text - Albertus Extra Bold, green and white,
28 points.
 Size - 6,53 cm by 10,62 cm

5. ASSETS
 Blur bellow
 Two circles , one within another
 Line of the circle green
 Background white and black
 Graphic of people
(http://png.clipart.me/previews/1f9/crowd-
hands-up-free-vector-silhouettes-
26146.png)
 Graphic of Green Lantern symbol
(http://funforfan.com.br/image/cache/data
/adesivosparede_hq/adp_greenlantern_sy
mbol1(2)-600x600.jpg)
 Text- Agency FB, black, bold 14 points
 Size- 6,46 cm by 7,91

6. ASSETS
 Green shadow in all the sides of the
rectangle
 Blue background
 Graphic of people in a beach (From google
http://thumbs.dreamstime.com/t/siluetas-
de-la-gente-joven-en-un-concierto-de-la-
playa-41699595.jpg)
 The text have a especial effect (transform)
 Text - Albertus Extra Bold, green and white,
28 points.
 Size - 6,53 cm by 10,62 cm

7. 3 DIFFERENT ADVERTS
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 7

8. CLICK AND BUY THE EXPASION FOR £1000
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 8
ASSETS
 Orange background
 Effect mirror down
 Graphic World of Warcraft game (From internet)
 Text up - Adobe Hebrew, white and bold, 18 points
 Text down – Aharoni, white and bordered blue, 24 points
 Size- 5,56 cm by 15,49 cm

9. BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 9
ASSETS
 Effect mirror down
 Black Rectangle
 Purple background (main colour)
 Graphics of girls – ( from google
http://estaticos.cosmohispano.com/upload
s/images/article/5537b06820e0c8e44bb8c
1c3/FIESTA-CHICAS-articulo.jpg )
 Text up- Berlin Sans FB Demi, red and
bordered white, 28 points
 Text down - Berlin Sans FB Demi, white and
bordered black, 80 points
 Size- 7,47 cm by 10.95 cm

10. 1. COME WITH YOUR CHILNDRENS
2. LEAVE THEY WITH US
3. ENJOY THE EVENT
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 10
ASSETS
 Black rectangle
 Blue background (Main colour)
 Graphic of a movie (Ratatouille)- (From
google
http://cdn.soundtrack.net/img/album/450
6.jpg)
 Text up - Berlin Sans FB Demi, white, 18
points
 Text down – Aharoni, red and bordered
white, 24 points

11. FINAL SELECTIONS
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 11

12. Favourite logo
BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 12
o Iselectedmyfirslogo,becauseit resemblestotheGreenLanternsymbolandallthepeopleknowsthatsymbolbutIchange
allandIaddnewthingssuchthecircle people,sousingthesymbol,the peoplewillrecognizemorefastthanotherlogos.
 Iusedthecolourgreenbecauseisthemaincolourofourcompanyandwiththat maybethepeoplewillrememberthe
name, as well I put a image of people in a event having fun to transmit the people that our events are amazing and as well
haveatext withthenameofthecompanyandisinagoodstructureandveryclearly.
o Ididn’tnotselect mysecondlogobecauseIthinklogodon’thavetheattractiveofthefirstlogoandisasimplelogothatthe
people,don’twillrecognizebutthatcanbeagoodlogotoo.
• AndIdidn’tnotselect mythirdlogobecauseis justaimageandthenameofthecompany,is goodbecausethewillseevery
veryclearly thenameofthecompanybutIdon’tlike.
o InconclusionIthinkthislogotransmitallthefeaturesthathaveagoodlogo,andIspendmoretimecreateditandI
personallyopinionisverynice.

13. BTEC FIRST IN ICT UNIT 6 - CREATING DIGITAL GRAPHICS DANIEL ANDRADE MARIN 13
Favourite Advert
I selected my second advert, because personally I think that this
advert can get the attention of more people, because you can get a
tickets free, and all the people will that, so with that offer the
people will click in that advert, as well is my favourite because the
girl that appear in the picture will catch the attention of the users
boys.
I chose the red color because is a colourful color and all the people
will see it.
Finally I didn’t chose the others adverts because they don’t express
properly the main purpose of the website, maybe some people will
click in that’s adverts but the more people I think will click in the
second advert.