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Choosing WordPress for your Small Business Website

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Are you a small business owner looking to redesign your current website? WordPress is an option you should consider as a platform for your next website. This is a user-friendly content management tool that will encourage your staff to keep your website up-to-date. Review our pros and cons of using WordPress and different options for website development.

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Choosing WordPress for your Small Business Website

  1. 1. Business and SEO friendly website content management Choosing WordPress for your Small Business Website
  2. 2. What is WordPress? WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. - Wikipedia.com It is estimated that 1 out of every 6 websites on the internet today are powered by WordPress.
  3. 3. What is a CMS? •Content Management System •Display Website Content • publishing, editing and modifying content • Minimal programming skills • Collaborative Environment • Maintain design and branding
  4. 4. Why Google Loves it? • Fresh Content - If its easy for owners to use, they will keep the website updated. Search engines love fresh content. • Good Code - WordPress code is considered “Clean” code, updates help maintain current standards. Matt Cutts from Google - WordPress solves 80-90% SEO errors • Access to important Search-Friendly Titles/Meta tags - no longer need programming skills to get to this info
  5. 5. Could WordPress work for you? •Old Website - 5 years, + or - •HTML only website •Frustrated with your CMS •You need to ramp up your SEO efforts •You need to ramp up your Social Media efforts
  6. 6. Options for Website Development • WordPress.com - Use it for setup and design • WordPress Template with your own Website Hosting account - Many hosts will have a WordPress Install Wizard to help with setup, then you can pick and add your own template. See this list of WordPress recommended hosts. • Converting your existing site design to WordPress - this may save you $$$ because no new design is required, but developer will use your current HTML to create a custom WordPress template. In most cases, you will also be able to use your current hosting account. • Custom Design - Brand new website built with the WordPress platform.
  7. 7. Using WordPress.com WordPress.com Pros: •Easiest way to get started - can setup a website without a developer •Pick from list of available themes - no web designer needed either •Hosting is free (there is a $15/year charge to use your own domain name) WordPress.com Cons: •Must choose only from their list of themes available, and you cannot customize them directly •Cannot install plug-ins to extend the functionality of your site •Sometimes they show ads on your site - Google Text Ads
  8. 8. Hosting Your Own WordPress Site Pros: •Complete control over look and feel •You can choose any plugins •Flexibility - you can really get an install of WordPress site to do anything Cons: •You will need some website skills or a developer to get started •You will need to establish your own web hosting •You are responsible for all security updates and backups
  9. 9. Tips for Choosing a Template Using a pre-packaged template can save you a lot of time and money when launching a new WordPress site. Templates can be used on WordPress.com and on a self-hosted site. •Donʼt just search the free versions - Spending a few dollars on a “premium” WordPress template can give you more design options and sometimes more built-in design customization tools. •You want to love 90% of what you see - attempting to customized a pre- packaged template could take as much time and money as doing a custom design. Find one you love and expect to use what you see. •If you want to maintain independence, or minimize the amount you need to pay a web developer, keep the customizations to a minimum. This will simplify WordPress security updates in the future.
  10. 10. Do you need a Web Developer? • Only if you decide to host your own WordPress site. • Once the website is live, how much support will you from you developer? • Have them help with the security updates • Install Plugins - most you can handle, but if you run into error messages or conflicts, you might need help • Make changes to templates - this requires writing code
  11. 11. Questions? Call us or email us for a Free Consultation www.cyberviselimited.com 513-351-6710 cybervise@cyberviselimited.com Carmen Krupar, Cybervise

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