Are you a small business owner looking to redesign your current website? WordPress is an option you should consider as a platform for your next website. This is a user-friendly content management tool that will encourage your staff to keep your website up-to-date. Review our pros and cons of using WordPress and different options for website development.

1. Business and SEO friendly
website content management
Choosing WordPress
for your Small
Business Website

2. What is WordPress?
WordPress is a free and open source blogging tool
and a content management system (CMS) based on
PHP and MySQL. It has many features including a
plug-in architecture and a template system. -
Wikipedia.com
It is estimated that 1 out of every 6 websites on the
internet today are powered by WordPress.

3. What is a CMS?
•Content Management System
•Display Website Content
• publishing, editing and modifying content
• Minimal programming skills
• Collaborative Environment
• Maintain design and branding

4. Why Google Loves it?
• Fresh Content - If its easy for owners to use, they will
keep the website updated. Search engines love
fresh content.
• Good Code - WordPress code is considered “Clean”
code, updates help maintain current standards. Matt
Cutts from Google - WordPress solves 80-90% SEO
errors
• Access to important Search-Friendly Titles/Meta
tags - no longer need programming skills to get to
this info

5. Could WordPress work for you?
•Old Website - 5 years, + or -
•HTML only website
•Frustrated with your CMS
•You need to ramp up your SEO efforts
•You need to ramp up your Social Media efforts

6. Options for Website Development
• WordPress.com - Use it for setup and design
• WordPress Template with your own Website Hosting account - Many hosts
will have a WordPress Install Wizard to help with setup, then you can pick and
add your own template. See this list of WordPress recommended hosts.
• Converting your existing site design to WordPress - this may save you $$$
because no new design is required, but developer will use your current HTML to
create a custom WordPress template. In most cases, you will also be able to
use your current hosting account.
• Custom Design - Brand new website built with the WordPress platform.

7. Using WordPress.com
WordPress.com Pros:
•Easiest way to get started - can setup a website without a developer
•Pick from list of available themes - no web designer needed either
•Hosting is free (there is a $15/year charge to use your own domain name)
WordPress.com Cons:
•Must choose only from their list of themes available, and you cannot customize
them directly
•Cannot install plug-ins to extend the functionality of your site
•Sometimes they show ads on your site - Google Text Ads

8. Hosting Your Own WordPress Site
Pros:
•Complete control over look and feel
•You can choose any plugins
•Flexibility - you can really get an install of WordPress site to do anything
Cons:
•You will need some website skills or a developer to get started
•You will need to establish your own web hosting
•You are responsible for all security updates and backups

9. Tips for Choosing a Template
Using a pre-packaged template can save you a lot of time and
money when launching a new WordPress site. Templates can
be used on WordPress.com and on a self-hosted site.
•Donʼt just search the free versions - Spending a few dollars on a “premium”
WordPress template can give you more design options and sometimes more
built-in design customization tools.
•You want to love 90% of what you see - attempting to customized a pre-
packaged template could take as much time and money as doing a custom
design. Find one you love and expect to use what you see.
•If you want to maintain independence, or minimize the amount you need to pay
a web developer, keep the customizations to a minimum. This will simplify
WordPress security updates in the future.

10. Do you need a Web Developer?
• Only if you decide to host your own WordPress site.
• Once the website is live, how much support will you
from you developer?
• Have them help with the security updates
• Install Plugins - most you can handle, but if you run into
error messages or conflicts, you might need help
• Make changes to templates - this requires writing code

11. Questions?
Call us or email us for a Free Consultation
www.cyberviselimited.com
513-351-6710
cybervise@cyberviselimited.com
Carmen Krupar, Cybervise