1. #hpm
Healthcare Hashtag Twitter Transcript
From: Wed Jun 15 18:00:00 PDT 2011
To: Wed Jun 15 19:00:00 PDT 2011
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Learn more about #hpm at The Healthcare Hashtag Project
ctsinclair Welcome to #HPM tweetchat, I am your host for the evening, let's begin with some
introductions #hpm
Wed Jun 15 18:00:26 PDT 2011
PracticalWisdom @EldrcareConsult Shon, maybe we are the early http://bit.ly/iT3Bu9 #HPM
Wed Jun 15 18:00:39 PDT 2011
jfclearywisc Joining #HPM tweetchat from O'hare. On way to UN civil Society Meeting on Non
Communicable diseases. Keeping #palliative care on radar #hpm
Wed Jun 15 18:00:54 PDT 2011
aliciabloom i will be #hpm tweeting for the next hour!
Wed Jun 15 18:01:27 PDT 2011
SheyontheBay Hi, everyone! Hospice nurse, case manager, Long Island, NY #hpm
Wed Jun 15 18:01:34 PDT 2011
ctsinclair Intro: Christian Sinclair: Host for tonight's #Hospice and Palliative medicine
Tweetchat, doc @kchospice, editor of @Pallimed #hpm
Wed Jun 15 18:01:40 PDT 2011
ctsinclair Also ...distracted by #StanleyCup #hpm
Wed Jun 15 18:01:46 PDT 2011
EldrcareConsult Hey guys! Shon from Eldercare Life Solutions in Knoxville. We provide geriatric care
management to families and physicians #HPM
Wed Jun 15 18:02:06 PDT 2011
ctsinclair Hi Jim, Alicia and Shey #hpm
Wed Jun 15 18:02:07 PDT 2011

2. PracticalWisdom Tweets will be about #HPM. Looking forward to an evening with #HPM founder
@ctsinclair #HPM
Wed Jun 15 18:02:09 PDT 2011
hollyby Nice! RT @jfclearywisc: Joining #HPM tweetchat from O'hare. On way to UN civil
Society Mtg on #NCDs. Keeping #palliative care on radar #hpm
Wed Jun 15 18:02:20 PDT 2011
MarksPhone Hi Mark here not trying to mutli-task #hpm
Wed Jun 15 18:02:42 PDT 2011
ctsinclair Hi Shon. Saw lots of tweets about Elder Abuse Prevention/Awareness day today
#hpm
Wed Jun 15 18:02:50 PDT 2011
hollyby Off to a graduation, so only lurking. Have a great chat! #hpm
Wed Jun 15 18:02:58 PDT 2011
renee_berry RT @hollyby: RT @ssmithaahpm: Get Out the Vote GeriPal Style II | GeriPal -
Geriatrics & Palliative Care Blog http://t.co/DQtKLRC via @geripalblog #hpm
Wed Jun 15 18:03:02 PDT 2011
aliciabloom MSW, LSW @VITASHospice & Palliative Care focused on clinical education &
program development, as well as patient care. hi! #hpm
Wed Jun 15 18:03:05 PDT 2011
SheyontheBay Next hour, tweeting on hospice, palliative care tweet chat #hpm
Wed Jun 15 18:03:21 PDT 2011
PracticalWisdom HI I'm Lisa Speaker/Trainer Myers-Briggs/Leadership/Creativity/Presentation/Adult
Educ. Morph ho-hum into compelling. Curious/Connector #HPM
Wed Jun 15 18:03:33 PDT 2011
EldrcareConsult @ctsinclair Yes we have been busy in E TN today as well #HPM
Wed Jun 15 18:03:38 PDT 2011
renee_berry --> passionate about early #palliative care & advance care planning, excited for
#hpm chat tonight, hi everyone!
Wed Jun 15 18:03:47 PDT 2011
ctsinclair Topics tonight will cover donations to #charity, #volunteer work, and Ethical
#Hospice marketing #hpm
Wed Jun 15 18:03:47 PDT 2011
jfclearywisc Joined by Human rights watch, world palliative care alliance, Open Society Institute
and UICC colleagues #hpm
Wed Jun 15 18:03:55 PDT 2011
EldrcareConsult @PracticalWisdom Hey there Lisa! #HPM
Wed Jun 15 18:04:09 PDT 2011

3. PracticalWisdom Congrats to some hard working person~graduation. RT @hollyby: Off to a
graduation, so only lurking. Have a great chat! #HPM
Wed Jun 15 18:04:21 PDT 2011
ctsinclair Will just have a little mingling and get started in a few minutes with the topics #hpm
Wed Jun 15 18:04:36 PDT 2011
renee_berry nice! RT @ctsinclair Topics tonight will cover donations to #charity, #volunteer work,
& Ethical #Hospice marketing #ethics #hpm
Wed Jun 15 18:04:39 PDT 2011
DoctorFisher Hi palliators, #HPM and #geriatrics doc with @HouseCallDocs in Raleigh
Wed Jun 15 18:05:01 PDT 2011
jfclearywisc UICC has done a great job keeping #palliative care on the #NCD agenda together
with others from NCD Alliance incl diabetes (off topic!) #hpm
Wed Jun 15 18:05:05 PDT 2011
PracticalWisdom Hi Shon. Great to see you tonight. U R working hard to protect & care 4 seniors RT
@EldrcareConsult: @PracticalWisdom Hey there Lisa! #HPM
Wed Jun 15 18:05:06 PDT 2011
PracticalWisdom Hi Right around my corner. Home is Greensboro NCRT @doctorfisher: Hi
palliators, #HPM/#geriatrics doc with @HouseCallDocs in Raleigh #HPM
Wed Jun 15 18:05:49 PDT 2011
ctsinclair @jfclearywisc What is the #NCD? #hpm
Wed Jun 15 18:05:51 PDT 2011
EldrcareConsult @ctsinclair we need to have a chat on how geriatric care mgt can work with
hospice.had a fabulous lunch & learn w/ Caris Hospice #HPM
Wed Jun 15 18:05:54 PDT 2011
jfclearywisc Will be tweeting from UN General Assembly hall in New York tomorrow through
#hpm and #NCDs #hpm
Wed Jun 15 18:06:01 PDT 2011
DrSnit @ctsinclair hey!! Watchin the Stanley cup!!! How goes all? #hpm
Wed Jun 15 18:06:08 PDT 2011
PracticalWisdom RT @jfclearywisc: UICC G8 job keeping #palliative care/ #NCD agenda together
with others from NCD Alliance incl diabetes (off topic!) #HPM
Wed Jun 15 18:06:18 PDT 2011
PracticalWisdom Impressive. RT @jfclearywisc: Will be tweeting from UN General Assembly hall in
New York tomorrow through #hpm and #NCDs #HPM
Wed Jun 15 18:06:30 PDT 2011
ctsinclair @EldrcareConsult Maybe you could host Tweetchat sometime and pick the topic!
(sign ups for July, Aug, Sep http://hpm.md/kwpda6) #hpm

4. Wed Jun 15 18:06:54 PDT 2011
PracticalWisdom @ctsinclair Thanks for Moderating tonight. Who is your hockey team? #HPM
Wed Jun 15 18:06:55 PDT 2011
ctsinclair RT @jfclearywisc: Will be tweeting from UN General Assembly hall in New York
tomorrow through #hpm and #NCDs "will follow!" #hpm
Wed Jun 15 18:07:10 PDT 2011
SheyontheBay RT @ctsinclair: @jfclearywisc What is the #NCD? #hpm
Wed Jun 15 18:07:13 PDT 2011
jessicajohanna hello everyone! coming in a bit late. glad to be here tonight. #hpm
Wed Jun 15 18:07:15 PDT 2011
ctsinclair @PracticalWisdom Go #Bruins #hpm
Wed Jun 15 18:07:17 PDT 2011
PracticalWisdom Confetti Evening for sure! How was your trip? RT @DrSnit: @ctsinclair hey!!
Watchin the Stanley cup!!! How goes all? #HPM
Wed Jun 15 18:07:23 PDT 2011
jfclearywisc #NCDs = non communicable diseases, primarily Cancer, diabetes and heart and
lung disease for current WHO agenda (but wider in reality). #hpm
Wed Jun 15 18:07:41 PDT 2011
DoctorFisher @PracticalWisdom waving in westerly direction #hpm
Wed Jun 15 18:08:00 PDT 2011
ctsinclair @DrSnit Going well, you joining us tonight? #hpm
Wed Jun 15 18:08:05 PDT 2011
SheyontheBay @jfclearywisc Thank you! #hpm
Wed Jun 15 18:08:09 PDT 2011
ctsinclair Getting ready for Topic #1 #hpm
Wed Jun 15 18:08:23 PDT 2011
EldrcareConsult @ctsinclair would love to do that #HPM
Wed Jun 15 18:08:43 PDT 2011
emilybarryPR Hello all! Emily from Transcend @hospice_mktg #hpm
Wed Jun 15 18:08:49 PDT 2011
SheyontheBay @ctsinclair Baited breath.... #hpm
Wed Jun 15 18:09:00 PDT 2011

5. DrSnit @ctsinclair of course. Just half joining. *watches out of corner of eye* #hpm
Wed Jun 15 18:09:33 PDT 2011
EldrcareConsult Sitting on G waiting on O...... #HPM
Wed Jun 15 18:09:44 PDT 2011
ctsinclair Topic #1: Many hospice (and HC orgs) are non-profit, how can you tell your
donations are doing good? What is responsibility of the org? #hpm
Wed Jun 15 18:09:56 PDT 2011
HumpbacksRule Hi everyone! #hpm
Wed Jun 15 18:09:59 PDT 2011
renee_berry RT @ctsinclair: Topic #1: Many hospice (and HC orgs) are non-profit, how can you
tell your donations are doing good? What is responsibility of the org? #hpm
Wed Jun 15 18:10:52 PDT 2011
DoctorFisher @emilybarryPR Hey great to see you here! #hpm
Wed Jun 15 18:11:02 PDT 2011
ctsinclair Raising Money To Cure #Cancer: Is There A Better Way? | Here & Now
http://hpm.md/lVHjQB "here is the story that inspired this topic" #hpm
Wed Jun 15 18:11:04 PDT 2011
PracticalWisdom http://bit.ly/mqmJUh ing Back. Conference Open 2 other disciplines? Thx RT
@doctorfisher: @PracticalWisdom waving in westerly direction #HPM
Wed Jun 15 18:11:21 PDT 2011
SheyontheBay Bereavement department runs fantastic childrens program, and has a summer
camp program #hpm
Wed Jun 15 18:11:28 PDT 2011
renee_berry Many of the for profit hospices take donations as well towards their company's
foundation, great question #hpm
Wed Jun 15 18:11:40 PDT 2011
emilybarryPR T1 - communicate to donors, pts and families how donations are used, honor
donors w/ plaques, naming Hospice House for ex #hpm
Wed Jun 15 18:11:48 PDT 2011
jfclearywisc #1: Big!! one interstate oncology colleague stop giving to hospice when he saw $$
going to "unwarranted" chemo. #hpm
Wed Jun 15 18:12:02 PDT 2011
EldrcareConsult T1: I think its the only way you are going to get the money that is needed for
research. #HPM
Wed Jun 15 18:12:12 PDT 2011
ctsinclair RT @renee_berry: Many for profit hospices take donations as well towards their
companys foundation, great question 'didnt know that' #hpm
Wed Jun 15 18:12:18 PDT 2011

6. Wed Jun 15 18:12:18 PDT 2011
emilybarryPR Good to see you as well @doctorfisher #hpm
Wed Jun 15 18:12:21 PDT 2011
equijada Earl checking in - #hpm physician, intp, interested in life lessons, rascal,
sometimes sour, passionate about innovation and eol.
Wed Jun 15 18:12:41 PDT 2011
aliciabloom non-profits: no margin, no mission. where does $ go -- operations, overhead, or
directly to patient care? #hpm
Wed Jun 15 18:12:46 PDT 2011
jfclearywisc Cure #cancer: Cancer control is a much better target and includes palliative care!!!
#hpm
Wed Jun 15 18:13:13 PDT 2011
renee_berry T1 I try to ask a lot of questions (I know so out of the ordinary for me) about exactly
how donations are spent, q's about % of $$ etc #hpm
Wed Jun 15 18:13:53 PDT 2011
ctsinclair FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it, same with
#nonprofit (Gets other people in on the convo) #hpm
Wed Jun 15 18:13:56 PDT 2011
emilybarryPR Communicate, communicate, communicate! Show how money supports mission,
helps care for anyone who cannot afford to pay, etc #hpm
Wed Jun 15 18:14:03 PDT 2011
SheyontheBay Personally, i could/would not work for a for-profit hospice. Ethically opposed in
principle #hpm
Wed Jun 15 18:14:04 PDT 2011
MarksPhone I think there are two parts here. You give because of the support and help you
received. That is positive. Is it buyers remorse later? #hpm
Wed Jun 15 18:14:09 PDT 2011
ctsinclair RT @jfclearywisc: #1: onc colleague stop giving to #hospice when he saw $$ going
to "unwarranted" chemo. "surprising reason" #hpm
Wed Jun 15 18:14:31 PDT 2011
aliciabloom very proud of our Foundation for End of Life Care @VITASHospice.
(http://goo.gl/fy2By) #hpm
Wed Jun 15 18:14:52 PDT 2011
EldrcareConsult You just have to make sure its going to the right place. Research before you donate
IMO #HPM
Wed Jun 15 18:15:00 PDT 2011
renee_berry @ctsinclair @jfclearywisc wow, fascinating #hpm
Wed Jun 15 18:15:01 PDT 2011

7. renee_berry RT @jfclearywisc: #1: Big!! one interstate oncology colleague stop giving to hospice
when he saw $$ going to "unwarranted" chemo. #hpm
Wed Jun 15 18:15:13 PDT 2011
emilybarryPR RT @ctsinclair: FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it,
same with #nonprofit (Gets other ppl in convo) #hpm
Wed Jun 15 18:15:14 PDT 2011
ctsinclair noting this is not about NP v FP but really about effective charitable giving. most
assume #hospice org will do good, but how to check #hpm
Wed Jun 15 18:15:22 PDT 2011
ctsinclair RT @EldrcareConsult: You just have to make sure its going to the right place.
Research before you donate IMO "By what metrics?" #hpm
Wed Jun 15 18:15:37 PDT 2011
JoshGriffin @ctsinclair I think one thing that needs to stop is these charities also donating
"administrative" money to other charities. #hpm
Wed Jun 15 18:15:50 PDT 2011
PracticalWisdom T1: Think % of $ spent on Fundraising is critical. Fund raising costs 2% of related
contributions.United Way http://bit.ly/kL814a #HPM
Wed Jun 15 18:15:58 PDT 2011
ctsinclair @aliciabloom Does @VITASHospice foundation publish stats on program?
Wondering if most hospices do? #hpm
Wed Jun 15 18:16:23 PDT 2011
SheyontheBay Investigate the organization's annual report. available to public #hpm
Wed Jun 15 18:16:28 PDT 2011
EldrcareConsult Most hospices dont! #HPM
Wed Jun 15 18:16:49 PDT 2011
DrSnit @MarksPhone what a good term! I do think some people feel taken advantage of
as non profits get out of touch from community & mission #hpm
Wed Jun 15 18:17:01 PDT 2011
doctorfisher @SheyontheBay I don't think you can assume all for-profit are unethical and all
non-profit are ethical #hpm
Wed Jun 15 18:17:03 PDT 2011
HumpbacksRule I agree w/ res before donate but I bet most of the public doesn't do it. They give 2
orgs like Komen b/c of publicity they see. #hpm #cancer
Wed Jun 15 18:17:13 PDT 2011
aliciabloom RT @SheyontheBay: Personally, i could/would not work for a for-profit hospice.
Ethically opposed in principle <--awfully bold statement #hpm
Wed Jun 15 18:17:17 PDT 2011
PracticalWisdom T1: In my community United Way raises a great deal of Money for Hospice. I have
worked closely with them. #HPM

8. worked closely with them. #HPM
Wed Jun 15 18:17:44 PDT 2011
aliciabloom well said, @doctorfisher. #hpm
Wed Jun 15 18:17:45 PDT 2011
ctsinclair I have checked for some #hospice orgs on @CharityNav , but many are not on
there. #hpm
Wed Jun 15 18:17:45 PDT 2011
emilybarryPR Some orgs produce annual reports or community benefit reports to show how
money is used #hpm
Wed Jun 15 18:17:46 PDT 2011
ctsinclair @MarksPhone I'm thinking more people will want to give effectively not just give
because it feels good #hpm
Wed Jun 15 18:18:04 PDT 2011
renee_berry could ask @VITASFoundation RT @ctsinclair @aliciabloom Does @VITASHospice
foundation publish stats on program? #hpm
Wed Jun 15 18:18:20 PDT 2011
renee_berry I agree RT @ctsinclair @MarksPhone Im thinking more people will want to give
effectively not just give because it feels good #hpm
Wed Jun 15 18:18:41 PDT 2011
MarksPhone If someone has just suffered a loss going through a financial report seems harsh
and hard. #hpm
Wed Jun 15 18:18:41 PDT 2011
SheyontheBay @doctorfisher I didnt say NP=ethical, FP=unethical. I said I am personally, ethically
opposed to the concept of a fp hospice #hpm
Wed Jun 15 18:18:46 PDT 2011
ctsinclair Also I would imagine most people give to a #hospice org because of quality care
rec'd, but doesnt ensure donations used effectively #hpm
Wed Jun 15 18:18:59 PDT 2011
ctsinclair RT @MarksPhone: If someone has just suffered a loss going through a financial
report seems harsh and hard. "agreed" #hpm
Wed Jun 15 18:19:23 PDT 2011
aliciabloom @SheyontheBay @doctorfisher non-profits are equally concerned with their bottom
line. no margin, no mission. #hpm
Wed Jun 15 18:19:38 PDT 2011
ctsinclair RT @emilybarryPR: Some orgs produce annual reports or community benefit
reports to show how money is used "what % do you think?" #hpm
Wed Jun 15 18:20:00 PDT 2011
EldrcareConsult @ctsinclair Most ppl give to hospice after having a loved on one services #HPM
Wed Jun 15 18:20:03 PDT 2011

9. MarksPhone @ctsinclair Now the question becomes effective balanced with good and that is an
exercise during a loss. #hpm
Wed Jun 15 18:20:07 PDT 2011
HumpbacksRule Agree & some aren't able to anyway. @MarksPhone ...has just suffered a loss
going through a financial report seems harsh and hard. #hpm
Wed Jun 15 18:20:11 PDT 2011
PracticalWisdom T1: Do you all agree United Way has low Administrative costs? Good use of funds?
Good for Hospice? #HPM
Wed Jun 15 18:20:32 PDT 2011
ctsinclair Hey all not trying to milk the NP v FP debate, just asking about effective #charity
donations! #hpm
Wed Jun 15 18:20:40 PDT 2011
renee_berry RT @doctorfisher: @SheyontheBay I don't think you can assume all for-profit are
unethical and all non-profit are ethical #hpm
Wed Jun 15 18:20:49 PDT 2011
SheyontheBay @Aliciabloom Agreed:cant provide services w/o $ #hpm
Wed Jun 15 18:21:08 PDT 2011
ctsinclair @PracticalWisdom I have not ever given to @UnitedWay, not sure why but the
machine just seems to big for me #charity #hpm
Wed Jun 15 18:21:28 PDT 2011
PracticalWisdom @ctsinclair LIke this? Fund raising costs 2% of related contributions.United Way
http://bit.ly/kL814a #HPM -9:15 PM Jun 15th, 2011 #HPM
Wed Jun 15 18:21:35 PDT 2011
HumpbacksRule T1 Financial reports can be tough 4 some to get through and understand. They
may be available, but decipherable 4 all? #hpm
Wed Jun 15 18:21:56 PDT 2011
emilybarryPR @ctsinclair I don't know a good % off hand. Non-profit orgs should prepare a
community benefit rpt as means of social responsibility #hpm
Wed Jun 15 18:22:13 PDT 2011
ctsinclair @PracticalWisdom That is pretty impressive #hpm
Wed Jun 15 18:22:15 PDT 2011
EldrcareConsult I give to the ACS....and Alz Assn #HPM
Wed Jun 15 18:22:26 PDT 2011
SheyontheBay Most bereaved donate out of gratitude. they have seen the services provided.
Including non-billable services #hpm
Wed Jun 15 18:22:30 PDT 2011
move the needle forward promote giving in healthy times. People give to AIDS who

10. move the needle forward promote giving in healthy times. People give to AIDS who
MarksPhone dont have AIDS. Give to support dying w/respect #hpm
Wed Jun 15 18:22:34 PDT 2011
PracticalWisdom Interesting. RT @ctsinclair: @PracticalWisdom I have not given 2 @UnitedWay, not
sure ? but the machine just seems2 big 4 me #charity #HPM
Wed Jun 15 18:22:36 PDT 2011
ctsinclair Getting ready for Topic 2, wrap up your thoughts on Topic 1 #hpm
Wed Jun 15 18:22:39 PDT 2011
renee_berry may be relevant when choosing where to donate RT @ctsinclair not trying to milk
the NP/FP debate, just asking abt effective donations #hpm
Wed Jun 15 18:22:57 PDT 2011
DrSnit @emilybarryPR agreed. How many do this? Or put it on their site? #hpm
Wed Jun 15 18:23:23 PDT 2011
SheyontheBay Charity Navigator is an easy tool for most to use - provides breakdown of how $
spent #hpm
Wed Jun 15 18:23:43 PDT 2011
EldrcareConsult I think its better to give than not to.... #HPM
Wed Jun 15 18:23:53 PDT 2011
aliciabloom for me, the % of $ that goes directly to patient care & meeting other patient/family
needs is critically important #hpm
Wed Jun 15 18:23:54 PDT 2011
ctsinclair And I also give without regards to effectiveness because it is just a good idea - see
@Kickstarter and @krmcrestitution #charity #hpm
Wed Jun 15 18:24:10 PDT 2011
renee_berry T1 Ask a lot of Qs, large numbers can be deceiving if the org is national re: % of
patients served receiving charity & vol important #hpm
Wed Jun 15 18:24:42 PDT 2011
emilybarryPR RT @aliciabloom: for me, the % of $ that goes directly to patient care & meeting
other patient/family needs is critically important #hpm
Wed Jun 15 18:24:43 PDT 2011
MarksPhone A national Hospice fun run I know sounds like hell but the principle is the same,
awareness for those not in need to help those who do #hpm
Wed Jun 15 18:25:17 PDT 2011
ctsinclair Topic #2: By law #Volunteer hours are at least 5% of #hospice org's output. how
could this be applied to other non-hospice programs? #hpm
Wed Jun 15 18:25:36 PDT 2011
renee_berry RT @ctsinclair: Topic #2: By law #Volunteer hours are at least 5% of #hospice org's
output. how could this be applied to other non-hospice programs? #hpm
Wed Jun 15 18:26:05 PDT 2011

11. ctsinclair RT @SheyontheBay: Charity Navigator is an easy tool for most to use - provides
breakdown of how $ spent @CharityNav #hpm
Wed Jun 15 18:26:43 PDT 2011
jfclearywisc @emilybarryPR @aliciabloom But impt to know the total spread of $$ in all Hospice
incl from medicare$. Easy to play w numbers around. #hpm
Wed Jun 15 18:26:50 PDT 2011
DNRstories @aliciabloom Hey there. I'm lurking on #hpm. Too tired and brain dead to
participate though. Post call...
Wed Jun 15 18:26:53 PDT 2011
ctsinclair OT (is Tweeetchat running slow?) #hpm
Wed Jun 15 18:27:02 PDT 2011
renee_berry T2 5% of all patient care hours provided by volunteers per the hospice medicare
benefit, not all of the hospice org's staff hours #hpm
Wed Jun 15 18:27:14 PDT 2011
emilybarryPR @ctsinclair I think Tweetchat is really slow... #hpm
Wed Jun 15 18:27:39 PDT 2011
ctsinclair @renee_berry Thanks for the clarification, was getting hard to fit it all in! #hpm
Wed Jun 15 18:27:48 PDT 2011
jfclearywisc @renee_berry @ctsinclair #2 Volunteer % is condition for Medicare Benefit. They
are not paying for most non hospice services!! #hpm
Wed Jun 15 18:28:07 PDT 2011
ctsinclair RT @renee_berry: T2 5% of all patient care hrs provided by volunteers per the
#hospice medicare benefit, not all of the orgs staff hrs #hpm
Wed Jun 15 18:28:10 PDT 2011
aliciabloom interesting to consider how #volunteers could drive down administrative costs in
hospitals & community based organizations #hpm
Wed Jun 15 18:29:02 PDT 2011
ctsinclair Topic 2 inspired by convo re: improving nursing home care. We came up with
adding a 5% #volunteer as condition of Medicare $ #hpm
Wed Jun 15 18:29:17 PDT 2011
ctsinclair With more volunteers providing clinical support in a nursing home, the NH would
have to work to make it inviting for comm participation #hpm
Wed Jun 15 18:30:00 PDT 2011
renee_berry @jfclearywisc @ctsinclair I believe Volunteer Hour % is a condition for the Hospice
Medicare Benefit, not just for Medicare right? #hpm
Wed Jun 15 18:30:05 PDT 2011
DNRstories Welcome to all DNR's new followers!! It's been a busy month so not very much

12. DNRstories
tweeting, but hoping to come back to the #hpm discussions soon
Wed Jun 15 18:30:33 PDT 2011
ctsinclair @renee_berry Correct, just part of medicare #hospice benefit, when it should
probably be part of other parts of Medicare #hpm
Wed Jun 15 18:30:55 PDT 2011
renee_berry T2 I think volunteer services accounting for 5% of all patient care hours in #hospice
is the most brilliant aspect of the benefit #hpm
Wed Jun 15 18:31:05 PDT 2011
ctsinclair Community involvement as volunteers can improve quality of programs and provide
oversight IMHO #hpm
Wed Jun 15 18:31:21 PDT 2011
ctsinclair Since we are not grabbing a lot of discussion with Topic 2 we may move on soon,
so if you have opinions let em fly... #hpm
Wed Jun 15 18:32:00 PDT 2011
emilybarryPR RT @renee_berry: T2 I think vol services accounting for 5% of all patient care hours
in #hospice is most brilliant aspect of benefit #hpm
Wed Jun 15 18:32:02 PDT 2011
MarksPhone Community involvement could be a great tool to spread the word, imporve
understanding, and gain donations not just cost reduction #hpm
Wed Jun 15 18:32:18 PDT 2011
renee_berry T2 agree @ctsinclair, the volunteer department is the only department with no
agenda other than attending to the patient & family #hpm
Wed Jun 15 18:32:24 PDT 2011
ctsinclair RT @renee_berry: T2 #volunteer svcs accounting for 5% of all patient care hours in
#hospice is most brilliant aspect of benefit #hpm
Wed Jun 15 18:32:44 PDT 2011
DNRstories RT @renee_berry: T2 agree @ctsinclair, the volunteer department is the only
department with no agenda other than attending to the patient & family #hpm
Wed Jun 15 18:32:44 PDT 2011
renee_berry T2 Agood question to ask a #hospice before donating, how is your volunteer
program? What % of patient care hours is provided by vols #hpm
Wed Jun 15 18:33:31 PDT 2011
ctsinclair T1 @MarksPhone I agree that the gathering of community around a fun run or a
gala may be a benefit as much as dollars raised #charity #hpm
Wed Jun 15 18:33:39 PDT 2011
renee_berry T2 The strength of a volunteer program at a hospice is a great indicator of the
organization's history & relationship w/their community #hpm
Wed Jun 15 18:34:06 PDT 2011
aliciabloom agreed @ctsinclair & @renee_berry. #volunteers are there for the "right" reasons.
can improve quality & provide meaningful support #hpm
Wed Jun 15 18:34:24 PDT 2011

13. Wed Jun 15 18:34:24 PDT 2011
ctsinclair RT @MarksPhone: Community involvement -> great tool to spread word, imporve
understanding, and gain donations not just cost reduction #hpm
Wed Jun 15 18:34:27 PDT 2011
SheyontheBay Much of our clerical work done by volunteers.Also, vol.drivers ferry family members
w/o transportation to visit pts in inpt unit #hpm
Wed Jun 15 18:34:43 PDT 2011
aliciabloom (tweetchat is definitely a little slow tonight) #hpm
Wed Jun 15 18:34:45 PDT 2011
ctsinclair RT @renee_berry: T2 strength of #volunteer program at a #hospice = great
indicator of org history/relationship w/their community #hpm
Wed Jun 15 18:35:06 PDT 2011
jodyms Good pt:) Just got here @renee_berry T2 A good question to ask b4 donating: how
is volunteer prog? What % pt care hrs provided by vols #hpm
Wed Jun 15 18:35:09 PDT 2011
renee_berry T2 (ok so I let the opinions fly) I love hospice volunteers :) ready for T3 #hpm
Wed Jun 15 18:35:23 PDT 2011
SheyontheBay MT @MarksPhone: Community involvement could be a great tool to spread the
word, imporve understanding, and gain donation #hpm
Wed Jun 15 18:35:56 PDT 2011
aliciabloom many of our #volunteers provide meaningful supportive presence to our patients in
nursing homes, especially at EoL if no family around #hpm
Wed Jun 15 18:36:20 PDT 2011
DrSnit @jodyms Muah! #hpm
Wed Jun 15 18:36:28 PDT 2011
ctsinclair Topic 3a: NHPCO just released a position statement on ethical marketing
practices by #hospice orgs http://hpm.md/jvaQT3 #hpm
Wed Jun 15 18:36:43 PDT 2011
Blackwoodpamela RT @renee_berry: T2 The strength of a volunteer program at a hospice is a great
indicator of the organization's history & relationship w/their community #hpm
Wed Jun 15 18:36:46 PDT 2011
SheyontheBay MT @renee_berry: T2 The strength of vol program at a hospice great indicator of
organizations history & relationship w/their community #hpm
Wed Jun 15 18:37:05 PDT 2011
jodyms @DrSnit Good to see all my #hpm friends:)
Wed Jun 15 18:37:06 PDT 2011
HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it.

14. HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it.
#hpm
Wed Jun 15 18:37:14 PDT 2011
ctsinclair Topic 3b: When thinking of healthcare as a business what concerns you about
marketing practices (pls avoid NP v FP debate) #hpm
Wed Jun 15 18:37:31 PDT 2011
emilybarryPR RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical
marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm
Wed Jun 15 18:37:41 PDT 2011
jodyms RT @emilybarryPR: RT @ctsinclair: Topic 3a: NHPCO just released a position
statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3
#hpm
Wed Jun 15 18:38:19 PDT 2011
ctsinclair T2: I find it interesting that we would have to get to a point where a position
statement on ethical marketing practices is needed. #hpm
Wed Jun 15 18:38:27 PDT 2011
aliciabloom @ctsinclair sadly some crazy stuff goes on out there. #hpm
Wed Jun 15 18:39:03 PDT 2011
MarksPhone The position statement is great clear and practical. A hospice should be marketing
meeting the needs of the patient & fam not features #hpm
Wed Jun 15 18:39:07 PDT 2011
DrSnit @ctsinclair marketing practices of all healthcare? Can I let fly? Or limit it in
someway to #hpm ?
Wed Jun 15 18:39:11 PDT 2011
renee_berry RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical
marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpm
Wed Jun 15 18:39:13 PDT 2011
ctsinclair Heard of a story where Nursing Home Director of Nursing said she didn't trust
anyone from #hospice because of aggressive marketing #hpm
Wed Jun 15 18:39:16 PDT 2011
renee_berry RT @ctsinclair: Topic 3b: When thinking of healthcare as a business what
concerns you about marketing practices (pls avoid NP v FP debate) #hpm
Wed Jun 15 18:39:18 PDT 2011
emilybarryPR Marketing for hospices should focus mostly on educating the local community
about what #hospice is and what value it provides to pts #hpm
Wed Jun 15 18:39:55 PDT 2011
ctsinclair And I think many in hospice who may do community outreach and not think about it
in terms of 'marketing' and ethics involved. #hpm
Wed Jun 15 18:40:28 PDT 2011
aliciabloom the NHPCO position paper on ethical marketing touches on 6 important

15. aliciabloom the NHPCO position paper on ethical marketing touches on 6 important
components that ultimately will improve access & quality #hpm
Wed Jun 15 18:40:35 PDT 2011
MarksPhone @emilybarryPR I agree very clear statement #hpm
Wed Jun 15 18:40:46 PDT 2011
SheyontheBay "aggressive" hardly seems like a word I'd like associated with hospice, except for
symptom management! #hpm
Wed Jun 15 18:40:57 PDT 2011
renee_berry @ctsinclair that's scary & I've seen it in action, sad to me #hpm
Wed Jun 15 18:40:58 PDT 2011
renee_berry RT @emilybarryPR: Marketing for hospices should focus mostly on educating the
local community about what #hospice is and what value it provides to pts #hpm
Wed Jun 15 18:41:11 PDT 2011
ctsinclair interesting that you have nurses, social workers with clinical exp and
marketers/salespeople both doing same job - different approaches #hpm
Wed Jun 15 18:41:16 PDT 2011
Tanrita24 RT @ctsinclair: And I think many in hospice who may do community outreach and
not think about it in terms of 'marketing' and ethics involved. #hpm
Wed Jun 15 18:41:18 PDT 2011
ctsinclair RT @emilybarryPR: Marketing for hospices should focus mostly on educating local
community about #hospice and value it provides to pts #hpm
Wed Jun 15 18:41:46 PDT 2011
DNRstories T3b: I think mrkting for drugs/hospice is completely apprpriate, xcpt when reps step
over lines/boundaries. #hpm. Boundaries hard to define
Wed Jun 15 18:41:57 PDT 2011
jodyms Volunteers gr8 here MT @emilybarryPR Hospice mktg should focus mostly on
educating local community about what #hospice is & its value #hpm
Wed Jun 15 18:42:10 PDT 2011
aliciabloom @ctsinclair & different outcomes. #hpm
Wed Jun 15 18:42:13 PDT 2011
SheyontheBay MT @emilybarryPR: Marketing hospices should focus mostly on educating
community about what #hospice is, what value it provides <- YES! #hpm
Wed Jun 15 18:42:19 PDT 2011
renee_berry agree but an ugly truth RT @SheyontheBay "aggressive" hardly seems like a word
Id like associated w/hospice except 4symptom management! #hpm
Wed Jun 15 18:42:36 PDT 2011
emilybarryPR We use the term "education with artful promotion" #hpm
Wed Jun 15 18:43:02 PDT 2011

16. MarksPhone Edu can be great marketing is you do a needs assessment and try and measure
change in attitude toward death and dying etc. #hpm
Wed Jun 15 18:43:04 PDT 2011
aliciabloom "marketing" should be about education to increase access & utilization of a much
needed highly beneficial often resisted service. #hpm
Wed Jun 15 18:43:06 PDT 2011
ctsinclair NHPCO 6 areas: Access to Care, Competition, Excellence/Boundaries. HPM Orgs
as Referral Sources, New Trends in MarComm, Trad Media #hpm
Wed Jun 15 18:43:07 PDT 2011
SheyontheBay @renee_berry @SheyontheBay Yes. :( #hpm
Wed Jun 15 18:43:13 PDT 2011
DNRstories #hpm Where does majority of marketing go? To community or to physicians giving
hospice referrals. Which is more effective?
Wed Jun 15 18:43:20 PDT 2011
ctsinclair I trained in NC, which is a 'certificate of need' state (i.e little direct competition), we
had a small comm outreach. Much diff in #KC #hpm
Wed Jun 15 18:43:54 PDT 2011
drseisenberg Y RT @ctsinclair: RT @emilybarryPR: Marketing 4 hospices shld focus on
educating local community abt #hospice & value it provides 2 pts #hpm
Wed Jun 15 18:44:16 PDT 2011
SheyontheBay MT@aliciabloom: "marketing" should be about education to increase access &
utilization of much needed, beneficial oft-resisted service. #hpm
Wed Jun 15 18:44:20 PDT 2011
ctsinclair RT @DNRstories: #hpm Majority of marketing to community or to physicians giving
hospice referrals. Which is more effective? "good q" #hpm
Wed Jun 15 18:44:21 PDT 2011
renee_berry T3 I listen attentively to how people describe their job... marketing rep on a sales
team vs. RN managing community relationships #hpm
Wed Jun 15 18:44:23 PDT 2011
DoctorFisher T3b: have seen agencies who do all 3 (#homehealth #palliative and #hospice)
push to get patients in their "stream" #hpm
Wed Jun 15 18:44:40 PDT 2011
MarksPhone this topic and the condition of Americas mind set on it demands education not
waiting till you are caught up in EOL to find help #hpm
Wed Jun 15 18:44:48 PDT 2011
rjcrossno RT @AAHPM: AAHPM Member Dr. Gary Buckholz appointed to Residency Review
Committee for Family Medicine by ACGME. Big step for #hpm!
Wed Jun 15 18:44:59 PDT 2011
emilybarryPR Since community research often shows lack of understanding about #hospice,

17. emilybarryPR Since community research often shows lack of understanding about #hospice,
start w/ fundamentals about what it is and why early is best #hpm
Wed Jun 15 18:45:03 PDT 2011
ctsinclair @DNRstories Most focused on hospitals (SW/Case manager) and nursing homes
(Nursing Dir) and MD offices #hpm
Wed Jun 15 18:45:07 PDT 2011
otherspoon .@emilybarrypr: Marketing for hospices shld focus mostly on educating local
comnity abt what #hospice is, what value it provides to pts #hpm
Wed Jun 15 18:45:18 PDT 2011
DrSnit @aliciabloom lot of difference between should and is. #hpm
Wed Jun 15 18:45:26 PDT 2011
aliciabloom #hospice education & outreach needs to be with physicians (identify appropriate
patients & refer) and with the community (reduce fear) #hpm
Wed Jun 15 18:45:35 PDT 2011
SheyontheBay MT@renee_berry: T3 listen to how people describe their job... marketing rep on a
sales team vs. RN managing community relationships #hpm
Wed Jun 15 18:45:40 PDT 2011
ctsinclair @rjcrossno You should join us in Tweetchat, we are having fun! #hpm
Wed Jun 15 18:45:40 PDT 2011
MarksPhone I would imagine the catchment area for this sites is not large a good edu relation
with the community is key #hpm
Wed Jun 15 18:45:48 PDT 2011
PracticalWisdom Sorry #HPM Gang. Daughter needed her Mom. First things First. Good Night. #HPM
Wed Jun 15 18:45:48 PDT 2011
ctsinclair RT @DrSnit: @aliciabloom lot of difference between should and is. #hpm
Wed Jun 15 18:46:36 PDT 2011
emilybarryPR @aliciabloom - agree there is a big need to educate physicians as well about
appropriate pts and how #hospice can help #hpm
Wed Jun 15 18:46:41 PDT 2011
renee_berry @doctorfisher interesting perspective because I think that is true sometimes, but I
also think patients need earlier comfort care #hpm
Wed Jun 15 18:46:43 PDT 2011
ctsinclair RT @doctorfisher: T3b: have seen agencies who do all 3 (#homehealth #palliative
and #hospice) push to get patients in their "stream" #hpm
Wed Jun 15 18:46:50 PDT 2011
renee_berry RT @DoctorFisher: T3b: have seen agencies who do all 3 (#homehealth #palliative
and #hospice) push to get patients in their "stream" #hpm
Wed Jun 15 18:46:53 PDT 2011

18. aliciabloom @ctsinclair @DrSnit true...depends upon the agency & its model. #hpm
Wed Jun 15 18:47:17 PDT 2011
ctsinclair @doctorfisher Were you saying that as a good thing or a bad thing? Brand identity
for quality care across services good idea to me. #hpm
Wed Jun 15 18:47:22 PDT 2011
DNRstories Ive nevr seen hospice ad on TV but ads all the times 4 drugs.Hospice seems more
approp for TV/media since it can be pt initiated.Ironic.#hpm
Wed Jun 15 18:47:23 PDT 2011
renee_berry @doctorfisher often better for patients & families when orgs provide all three to
maintain relationships w/provider staff #hpm
Wed Jun 15 18:47:28 PDT 2011
SheyontheBay As hospice liaison to hospital, my "marketing" was inservices for all levels of staff,
teaching ELNEC, orienting new employees #hpm
Wed Jun 15 18:47:57 PDT 2011
drseisenberg RT @emilybarryPR: Since community research oftn shows lack of understanding
abt #hospice, srt w/ fundamentals abt wht & y early is best #hpm
Wed Jun 15 18:47:57 PDT 2011
DoctorFisher @renee_berry agree and I am for early services when appropriate #hpm
Wed Jun 15 18:48:03 PDT 2011
ksee57 RT @Pallimed: Warfarin Therapy: Evolving Strategies in Anticoagulation - 1999 -
AAFP http://hpm.md/iGLCQN Anyone use this in #hospice? #hpm
Wed Jun 15 18:48:24 PDT 2011
emilybarryPR Patients need to know the options available, that they have a choice and they can
ask doctor about it, don't have to wait #hpm
Wed Jun 15 18:48:26 PDT 2011
drseisenberg Love ya! RT @PracticalWisdom: Sorry #HPM Gang. Daughter needed her Mom.
First things First. Good Night. #HPM
Wed Jun 15 18:48:27 PDT 2011
DrSnit @DNRstories sooo true. Especially when needed ppl scramble blindly for
resources. Or even volunteer and giving. #hpm
Wed Jun 15 18:48:41 PDT 2011
ctsinclair @DNRstories Hospice of Lower Cape Fear (SC) did TV ads w/ young hospice
patients, got calls "Those aren't hospice patients!"-they were #hpm
Wed Jun 15 18:48:41 PDT 2011
MarksPhone @drseisenberg that is a great point. Can we on a national level do a needs
assessment on this issue to help guide messaging #hpm
Wed Jun 15 18:49:03 PDT 2011
renee_berry I hope for palliative care at diagnosis but not always avail RT @doctorfisher agree
& I am for early services when appropriate #hpm

19. renee_berry
& I am for early services when appropriate #hpm
Wed Jun 15 18:49:30 PDT 2011
ctsinclair RT @SheyontheBay: As #hospice liaison to hospital, my "marketing" was
inservices for all staff, teaching ELNEC, orienting new employees #hpm
Wed Jun 15 18:49:32 PDT 2011
renee_berry RT @emilybarryPR: Patients need to know the options available, that they have a
choice and they can ask doctor about it, don't have to wait #hpm
Wed Jun 15 18:49:43 PDT 2011
aliciabloom @emilybarryPR so true! and, that #hospice does not equal death. it's about living!
#hpm
Wed Jun 15 18:49:55 PDT 2011
DoctorFisher @ctsinclair agree reliable brand important #hpm
Wed Jun 15 18:50:03 PDT 2011
ctsinclair @PracticalWisdom See ya later! #hpm
Wed Jun 15 18:50:08 PDT 2011
emilybarryPR RT @renee_berry: I hope for palliative care at diagnosis but not always avail RT
@doctorfisher agree & I am for early services when app #hpm
Wed Jun 15 18:50:14 PDT 2011
emilybarryPR Right on! RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not
equal death. its about living! #hpm
Wed Jun 15 18:50:51 PDT 2011
SheyontheBay @aliciabloom @emilybarryPR YES! "It's about how you live" HPNA tagline #hpm
Wed Jun 15 18:51:02 PDT 2011
ctsinclair I am seeing much more education efforts for #hospice targeted towards
community to 'demand/ask' for it when needed. #hpm
Wed Jun 15 18:51:10 PDT 2011
jodyms Agree @MarksPhone @drseisenberg that is a great point. Can we do needs
assessment on national level to help guide messaging #hpm
Wed Jun 15 18:51:14 PDT 2011
ctsinclair RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal
death. its about living! #hpm
Wed Jun 15 18:51:17 PDT 2011
DrSnit @MarksPhone can't see it helping national level too much noise Each region has
specific cultural needs and beliefs. #hpm
Wed Jun 15 18:51:17 PDT 2011
DrBeckerSchutte Late arrival, but glad to catch a few minutes of #hpm
Wed Jun 15 18:51:27 PDT 2011

20. DoctorFisher @ctsinclair but in #assistedliving some agencies pester me to shift patients btw
levels of care to keep them on service #hpm
Wed Jun 15 18:51:30 PDT 2011
aliciabloom i'm the MSW, LSW on our market development team-- i do clinical education,
experiential teaching with goals of care discussions, etc. #hpm
Wed Jun 15 18:52:01 PDT 2011
drseisenberg RT @renee_berry: I hope 4 palliative care at diagnosis but not always avail
@doctorfisher agree & i'm 4 early services when appropriate #hpm
Wed Jun 15 18:52:07 PDT 2011
emilybarryPR I always hate to hear a family say "I wish we knew about hospice sooner." #hpm
Wed Jun 15 18:52:08 PDT 2011
renee_berry language is so important... (for reps & clinicians) hospice is an opportunity to be
comfortable at home, it is NOT "stopping treatment" #hpm
Wed Jun 15 18:52:28 PDT 2011
MarksPhone @DrSnit I stand corrected. That is a great point. Each region can do a standardized
needs assessment and posting this data #hpm
Wed Jun 15 18:52:37 PDT 2011
ctsinclair @doctorfisher Trying to figure out how to still help/be involved with patients who
don't fit trad programs but still benefit from help #hpm
Wed Jun 15 18:52:44 PDT 2011
aliciabloom the #hospice & #palliative care message should always be tailored to the
community in a way that respects cultural & spiritual beliefs #hpm
Wed Jun 15 18:52:45 PDT 2011
ctsinclair @doctorfisher Oh really? that is not a good idea. #hpm
Wed Jun 15 18:52:52 PDT 2011
renee_berry me too & yet I hear it almost every day RT @emilybarryPR I always hate to hear a
family say "I wish we knew about #hospice sooner" #hpm
Wed Jun 15 18:52:53 PDT 2011
ctsinclair RT @renee_berry: language is so important... #hospice is an opportunity to be
comfortable at home, it is NOT "stopping treatment" #hpm
Wed Jun 15 18:53:08 PDT 2011
MeredithGould Another "Sorry #HPM Gang": Just waking up from one of those 20,000 Leagues
Under the Sea #fibro naps.
Wed Jun 15 18:53:12 PDT 2011
DrSnit @DrBeckerSchutte hi hi hi. #hpm
Wed Jun 15 18:53:17 PDT 2011
MarksPhone @DrSnit I am a huge fan of edu to drive change but needs & unstanding the
problems are key to creating instructional design #hpm

21. problems are key to creating instructional design #hpm
Wed Jun 15 18:53:33 PDT 2011
ctsinclair Interesting the NHPCO mentions social media in the ethical marketing pos
statement. But basically says 'be careful' #hpm
Wed Jun 15 18:54:04 PDT 2011
jodyms @MeredithGould Gang's still here:) Welcome #hpm
Wed Jun 15 18:54:07 PDT 2011
drseisenberg Amen! RT @emilybarryPR: Right on! via @aliciabloom: @emilybarryPR so true!
and, that #hospice does not equal death. It's about living! #hpm
Wed Jun 15 18:54:12 PDT 2011
DrSnit @MarksPhone *fist bump* we are alllll in this together. #hpm
Wed Jun 15 18:54:15 PDT 2011
the_revealer My new article at The Nation on the Catholic Church's renewed focus on aid in
dying & it's implications: http://ow.ly/5iUbY #hpm #prochoice
Wed Jun 15 18:54:21 PDT 2011
otherspoon My new article at The Nation on the Catholic Church's renewed focus on aid in
dying & it's implications: http://ow.ly/5iU4G #hpm #prochoice
Wed Jun 15 18:54:21 PDT 2011
ctsinclair RT @drbeckerschutte: Late arrival, but glad to catch a few minutes of #hpm "glad to
have you!" #hpm
Wed Jun 15 18:54:22 PDT 2011
ctsinclair @DrSnit Thanks door greeter! #hpm
Wed Jun 15 18:54:36 PDT 2011
aliciabloom if #hospice patients & families say "i wish we did this sooner," i bring that message
back to referring physician. teachable moment. #hpm
Wed Jun 15 18:54:56 PDT 2011
ctsinclair @MeredithGould Why hello! #hpm
Wed Jun 15 18:54:56 PDT 2011
renee_berry hello @MeredithGould! (fyi...) She presented about the culture of this community in
dc, it was fascinating to hear from a sociologist #hpm
Wed Jun 15 18:54:58 PDT 2011
drseisenberg RT @ctsinclair: I am seeing much more education efforts for #hospice targeted
towards community to 'demand/ask' for it when needed. #hpm
Wed Jun 15 18:54:59 PDT 2011
ctsinclair For late comers: Topics tonight: #charity, #volunteer work, and Ethical #Hospice
marketing #hpm
Wed Jun 15 18:55:21 PDT 2011
DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i

22. DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i
bring that message back to referring physician. teachable moment. #hpm
Wed Jun 15 18:55:44 PDT 2011
DrBeckerSchutte *kicking Tweetchat for uncooperative behavior* Thanks @DrSnit @ctsinclair #hpm
Wed Jun 15 18:55:45 PDT 2011
DrSnit @MarksPhone yes!!!! This is a big deal! And you are on to it!!! #hpm
Wed Jun 15 18:55:51 PDT 2011
ctsinclair Alright gang, we are coming to a close so please enthrall us with some smart
words to make us think... #hpm
Wed Jun 15 18:55:58 PDT 2011
renee_berry RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i
bring that message back to referring physician. teachable moment. #hpm
Wed Jun 15 18:56:06 PDT 2011
doctorfisher RT @ctsinclair NHPCO mentions #SM in pos stmt but basically says 'be careful'
#hpm // they don't know what to do with us!
Wed Jun 15 18:56:14 PDT 2011
drbeckerschutte @MeredithGould--You're not the only late one. :) #hpm
Wed Jun 15 18:56:16 PDT 2011
yosgold RT @otherspoon My new article at The Nation on Catholic Church's renewed focus
on aid in dying & it's implications: http://t.co/eJJKGaP #hpm
Wed Jun 15 18:56:17 PDT 2011
emilybarryPR Great topics & convo! RT @ctsinclair: For late comers: Topics tonight: #charity,
#volunteer work, and Ethical #Hospice marketing #hpm
Wed Jun 15 18:56:19 PDT 2011
MarksPhone I would stratify by family, patient and another group people not there yet. #hpm
Wed Jun 15 18:56:25 PDT 2011
drseisenberg Y RT @jodyms: Agree @MarksPhone @drseisenberg that is a gr8 point. cn we do
needs assessment on national level 2 help guide messaging #hpm
Wed Jun 15 18:56:27 PDT 2011
SheyontheBay MT @aliciabloom: if #hospicepts, families say "i wish we did this sooner,"bring that
message to referring physician. teachable moment. #hpm
Wed Jun 15 18:56:39 PDT 2011
DrSnit @MeredithGould you have been missed. Xo #hpm
Wed Jun 15 18:56:45 PDT 2011
MeredithGould @jodyms @ctsinclair @renee_berry Aw, hi! Do want to recommend following
@MeaningComfort & checking out their webinars. #HPM
Wed Jun 15 18:56:55 PDT 2011

23. jodyms Gawande's writing has helped enormously @drseisenberg RT @ctsinclair:..seeing
more edu. efforts for #hospice 2 community 2 'demand.. #hpm
Wed Jun 15 18:57:01 PDT 2011
emilybarryPR It's all about educating - patients, families, physicians, other referral sources #hpm
Wed Jun 15 18:57:14 PDT 2011
DrBeckerSchutte @aliciabloom--The education is critical. I had one MD that I worked with in nursing
homes that really got palliative med. #hpm
Wed Jun 15 18:57:18 PDT 2011
ctsinclair MT @aliciabloom: if #hospice pt/families say "i wish we did this sooner,"bring that
message to referring physician. teachable moment. #hpm
Wed Jun 15 18:57:27 PDT 2011
joshgriffin RT @renee_berry: hello @MeredithGould! (fyi...) She presented about the culture of
this community in dc, it was fascinating to hear from a sociologist #hpm
Wed Jun 15 18:57:33 PDT 2011
authordhallman A love story, a palliative care story, a spiritual story... YouTube video describing why
I wrote "August Farewell" http://t.co/Om06c3Z #hpm
Wed Jun 15 18:57:38 PDT 2011
drseisenberg Priority is peace RT @ctsinclair: RT @aliciabloom: @emilybarryPR so true! and,
that #hospice does not equal death. its about living! #hpm
Wed Jun 15 18:57:40 PDT 2011
joshgriffin RT @doctorfisher: RT @ctsinclair NHPCO mentions #SM in pos stmt but basically
says 'be careful' #hpm // they don't know what to do with us!
Wed Jun 15 18:57:58 PDT 2011
MarksPhone I think we all agree, marketing of this is really edu and edu can improve outcomes
(how horrific is that outcomes) and support #hpm
Wed Jun 15 18:58:06 PDT 2011
MeredithGould Great topics!!! #charity #volunteer work. Too obnox to say I wrote a tips book about
that stuff? http://tinyurl.com/3zu44x3 #HPM
Wed Jun 15 18:58:15 PDT 2011
DoctorFisher The best #marketing tool is a visible person who passionately delivers quality
#hospice and #palliative care #hpm
Wed Jun 15 18:58:23 PDT 2011
DrBeckerSchutte My late thoughts are that the more voices advocating for HPM, sharing stories of
peace, advance planning success--the better! #hpm
Wed Jun 15 18:58:27 PDT 2011
ctsinclair Parting thoughts for #hpm tonight: "Keep calm and carry on" http://hpm.md/mKCYt7
Wed Jun 15 18:58:32 PDT 2011
aliciabloom RT @doctorfisher: The best #marketing tool is a visible person who passionately
delivers quality #hospice and #palliative care #hpm

24. delivers quality #hospice and #palliative care #hpm
Wed Jun 15 18:58:44 PDT 2011
DrBeckerSchutte @MeredithGould Not obnoxious--thanks for the share! #hpm
Wed Jun 15 18:58:52 PDT 2011
aliciabloom keep calm & have a cupcake! #hpm
Wed Jun 15 18:59:01 PDT 2011
emilybarryPR YES! RT @doctorfisher: The best #marketing tool is a visible person who
passionately delivers quality #hospice and #palliative care #hpm
Wed Jun 15 18:59:03 PDT 2011
jodyms Will do @MeredithGould @jodyms @ctsinclair @renee_berry ..Do want to
recommend following @MeaningComfort & check out their webinars #HPM
Wed Jun 15 18:59:06 PDT 2011
JoshGriffin RT @ctsinclair: Parting thoughts for #hpm tonight: "Keep calm and carry on"
http://hpm.md/mKCYt7
Wed Jun 15 18:59:07 PDT 2011
DNRstories MD education about hospice shoud start in med school and residency. Mandatory
hospice rotations for students, residents. #hpm
Wed Jun 15 18:59:10 PDT 2011
MarksPhone @DoctorFisher yes but that tool in say Apple is Jobs who projects the company. It
is all linked but not naturally occuring #hpm
Wed Jun 15 18:59:23 PDT 2011
DrBeckerSchutte Yes! RT @doctorfisher: The best #marketing tool is a visible person who
passionately delivers quality #hospice and #palliative care #hpm
Wed Jun 15 18:59:24 PDT 2011
MeredithGould RT @MarksPhone: I'd stratify by family, patient & another group people not there yet.
#hpm<--No clue what in response to but I agree!!
Wed Jun 15 18:59:26 PDT 2011
ctsinclair And speaking of #volunteer work...we need a host for next week and sign up for
availability for July, Aug, Sep http://hpm.md/kwpda6 #hpm
Wed Jun 15 18:59:30 PDT 2011
MeredithGould RT @DoctorFisher: The best #marketing tool is a visible person who passionately
delivers quality #hospice and #palliative care #hpm
Wed Jun 15 18:59:42 PDT 2011
drbeckerschutte That's pretty good too. ;-) RT @aliciabloom: keep calm & have a cupcake! #hpm
Wed Jun 15 18:59:42 PDT 2011