1. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
MOODBOARD & ARTWORK
TASK: Moodboard & Artwork
SOFTWARE: Photoshop
DESCRIPTION: You are required to visualise the overall feel and look of your film
concept. The purpose of a moodboard is to get a snap shot feel of a
products style, in one visual element. You must use Photoshop for this
task, and use a range of cropping and blending techniques. The
examiner will be assessing your creativity skills. All moodboards should
be 150 or 300 resolution and should be A3 (not A4). You can also
produce a range of artwork, characterdesigns, set designs etc.
Minimum of 8 designs/boards
OBJECTIVE: To demonstrate proficient editing techniques on Adobe Photoshop CS6
A-GRADE
EXAMPLES:
http://runawayinc.weebly.com/moodboard.html
http://fourcirclecinema.weebly.com/mood-board.html
2. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
CONSTRUCTION
Mood boards are used in a variety of disciplines.Mostcommonly used by Interior Designers and Fashion
designers,who group samples together on a poster to show a client(homeowner or fashion designer) what
type of feel or atmosphere the work will create.
In essence they area compilation of inspirational elements used by designers to flesh out ideas atthe
beginningof a design project. Mood boards areso much fun, they hardly feel likework. Designingloosely lets
you brainstorm,exploreand play with different styles without all the limitationsa layout(and codingrealities)
will later impose.They also keep revision cycles to a minimum, something every designer can appreciate.
Things that can be explored in the mood board includephotography style, colour palettes, typography,
patterns, and the overall look and feel of the site. Soft/hard? Grungy/clean? Dark/light? A rough collageof
colours,textures and pictures is all ittakes to evoke a specific styleor feeling.
Creatinga Mood board
The most commonly used mood board style in the design industry is the loosecollagestyle.If you area big
thinker who is notobsessed with the finer details,a loosecollagewill work justfineto convey the type of look
and feel you are goingfor. An example of this styleis below:
3. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
This is the most time-efficient and fun way to create a mood board as itcan be thrown together quickly and
does not force you to make serious final decisionsaboutsmaller details.You can grab bits of inspiration from
anywhere you choose. Scan in things you find around you or search online for suitablepictures and textures.
Mood Board Checklist
Your firststep of putting together a mood board will beto define a colour palette. In simpleterms, decide on
the key colour of your magazine pages, and includethem in your mood board.
Secondly, you must come up with a listof adjectives for each board.An example might be:
Dark, glossy,slick,modern, edgy, hard,aggressive
Soft, muted, round, layered, elegant, realistic
Colourful,rough, sketchy, bright, illustration
Other elements that you may include:Typography/Text (Serif or San Serif)/Font (Headings & Masthead for
example), Photos, Downloaded Pictures,Sketches/Drawings, props,costumes, poses,textures etc.
Examples
Now that you know why they’re useful,it’s time to make them a part of your process.Not quite ready to jump
in? Check out a few examples to get your creative juices flowing.
4. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
