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애니팡의
메커니즘 분석

    디지털콘텐츠
   083796 정수정
점수시스템 (경험점수)

          경험이 많을 수록 점
          수 상승률이 빠르다.

          경험점수를 부여함으
          로써 플레이어에게 장
          기적인 도전을 불러일
          으킨다.
점수시스템 (환금성 점수를 이용한 가상경제)
               하트-토파즈-현금

               하트와 토파즈는 현
               금으로 다시 바꿀
               수 없다.

               하트와 토파즈(이중
               경제)를 사용함으로
               써, 실제경제인 것
               처럼 혼돈이 오게
               한다.
점수시스템(기술점수)

         Combo시스템을 이용
         해 빨리 많이 터트릴
         경우, combo점수가
         올라가는 동시에 점수
         획득이 높아진다. (일
         종의 보너스 점수)
점수시스템(카르마점수)

         하트를 나눠줌으로써,
         ‘플레이어끼리 서로
         교류하고 있다는 느낌’
         을 준다.
레벨시스템(레벨)

            레벨업 할 때마다, 엄
            청난 성취감을 얻을
            수 있다.
            레벨이 올라갈 수록
            레벨업 되기가 더 힘
            들다.
레벨시스템(영구적인 레벨시스템)

         레벨
         ->레벨 상승하면, 토
         파즈 수여

         메달기록
         ->주마다 기록 순위
         가 갱신 되지만, 메달
         기록은 변하지 않는다
레벨시스템(프로그레스 바)

         플레이어가 현 레벨에
         서 얼마나 진전했는지
         를 보여주는 지표(적
         극적인 참여를 독려하
         기위해)
순위표(애니팡의 가장 큰 성공요인!)
순위표

                     나의 순위와 비슷한
                     사람들과 같이 위치
                     시킨다.(의욕을 꺾지
                     않는 순위표)
사생활과 순위표

           나의 카톡친구들의 사
           적인 부분을 공개함으
           로써, 자신의 성과를
           판단하면서 게임의 도
           전의 욕구를 불러 일
           으킨다.

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애니팡의 메커니즘분석

  • 1. 애니팡의 메커니즘 분석 디지털콘텐츠 083796 정수정
  • 2. 점수시스템 (경험점수) 경험이 많을 수록 점 수 상승률이 빠르다. 경험점수를 부여함으 로써 플레이어에게 장 기적인 도전을 불러일 으킨다.
  • 3. 점수시스템 (환금성 점수를 이용한 가상경제) 하트-토파즈-현금 하트와 토파즈는 현 금으로 다시 바꿀 수 없다. 하트와 토파즈(이중 경제)를 사용함으로 써, 실제경제인 것 처럼 혼돈이 오게 한다.
  • 4. 점수시스템(기술점수) Combo시스템을 이용 해 빨리 많이 터트릴 경우, combo점수가 올라가는 동시에 점수 획득이 높아진다. (일 종의 보너스 점수)
  • 5. 점수시스템(카르마점수) 하트를 나눠줌으로써, ‘플레이어끼리 서로 교류하고 있다는 느낌’ 을 준다.
  • 6. 레벨시스템(레벨) 레벨업 할 때마다, 엄 청난 성취감을 얻을 수 있다. 레벨이 올라갈 수록 레벨업 되기가 더 힘 들다.
  • 7. 레벨시스템(영구적인 레벨시스템) 레벨 ->레벨 상승하면, 토 파즈 수여 메달기록 ->주마다 기록 순위 가 갱신 되지만, 메달 기록은 변하지 않는다
  • 8. 레벨시스템(프로그레스 바) 플레이어가 현 레벨에 서 얼마나 진전했는지 를 보여주는 지표(적 극적인 참여를 독려하 기위해)
  • 9. 순위표(애니팡의 가장 큰 성공요인!) 순위표 나의 순위와 비슷한 사람들과 같이 위치 시킨다.(의욕을 꺾지 않는 순위표)
  • 10. 사생활과 순위표 나의 카톡친구들의 사 적인 부분을 공개함으 로써, 자신의 성과를 판단하면서 게임의 도 전의 욕구를 불러 일 으킨다.