(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
Let’s take a look some facts that might floor you.
(c) 2013 Curt Prins | All Rights Reservied
And by 2017, there will be more phone devices than people.
(c) 2013 Curt Prins | All Rights Reservied
We’re attached to our phones.
(c) 2013 Curt Prins | All Rights Reservied
Really attached…
(c) 2013 Curt Prins | All Rights Reservied
And before you think smartphone users are young hipsters, consider this…
(c) 2013 Curt Prins | All Rights Reservied
And take a look at how incomes levels impact ownership.
(c) 2013 Curt Prins | All Rights Reservied
And here’s a fact that should stop you.
(c) 2013 Curt Prins | All Rights Reservied
Knowing this, how does this impact your email efforts?
(c) 2013 Curt Prins | All Rights Reservied
This is why mobile matters to your email efforts:
(c) 2013 Curt Prins | All Rights Reservied
Here are six tips to consider for mobilizing your email efforts.
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
So let’s take a look at a few “real‐life” examples.
(c) 2013 Curt Prins | All Rights Reservied
If you take one thought from this presentation, know that eNewsletters are D‐E‐A‐D. 
In times when we thing in 160 charact...
And when users zoom into the email, what’s lost?
(c) 2013 Curt Prins | All Rights Reservied
And if you can’t kill your eNewsletter habit, at least make it easier to engage your 
content.
(c) 2013 Curt Prins | All R...
And let’s take a look at a different type of email…
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
And when you sort makeover your email, it’s time to look at other key mobile efforts.
(c) 2013 Curt Prins | All Rights Res...
(c) 2013 Curt Prins | All Rights Reservied
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Mobile Email Makeover

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Think of the last time your mobile phone was more than 20 feet away from you. Having trouble, then you're one of the 91% of Americans who have their phone within reach 24-7, and you also like to be one of the 62% who uses a smartphone. This addiction impacts all aspects of marketing, especially email. This presentation takes a look at industry research & trends, review how mobile impacts email, and what to do about it...including a few examples of mobile email makeovers.

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Mobile Email Makeover

  1. 1. (c) 2013 Curt Prins | All Rights Reservied
  2. 2. (c) 2013 Curt Prins | All Rights Reservied
  3. 3. (c) 2013 Curt Prins | All Rights Reservied
  4. 4. Let’s take a look some facts that might floor you. (c) 2013 Curt Prins | All Rights Reservied
  5. 5. And by 2017, there will be more phone devices than people. (c) 2013 Curt Prins | All Rights Reservied
  6. 6. We’re attached to our phones. (c) 2013 Curt Prins | All Rights Reservied
  7. 7. Really attached… (c) 2013 Curt Prins | All Rights Reservied
  8. 8. And before you think smartphone users are young hipsters, consider this… (c) 2013 Curt Prins | All Rights Reservied
  9. 9. And take a look at how incomes levels impact ownership. (c) 2013 Curt Prins | All Rights Reservied
  10. 10. And here’s a fact that should stop you. (c) 2013 Curt Prins | All Rights Reservied
  11. 11. Knowing this, how does this impact your email efforts? (c) 2013 Curt Prins | All Rights Reservied
  12. 12. This is why mobile matters to your email efforts: (c) 2013 Curt Prins | All Rights Reservied
  13. 13. Here are six tips to consider for mobilizing your email efforts. (c) 2013 Curt Prins | All Rights Reservied
  14. 14. (c) 2013 Curt Prins | All Rights Reservied
  15. 15. (c) 2013 Curt Prins | All Rights Reservied
  16. 16. (c) 2013 Curt Prins | All Rights Reservied
  17. 17. (c) 2013 Curt Prins | All Rights Reservied
  18. 18. (c) 2013 Curt Prins | All Rights Reservied
  19. 19. (c) 2013 Curt Prins | All Rights Reservied
  20. 20. (c) 2013 Curt Prins | All Rights Reservied
  21. 21. So let’s take a look at a few “real‐life” examples. (c) 2013 Curt Prins | All Rights Reservied
  22. 22. If you take one thought from this presentation, know that eNewsletters are D‐E‐A‐D.  In times when we thing in 160 characters, we don’t want to read 600‐word emails.  Breakdown newsletter into multiple emails. It will increase awareness, cut down your  workload and increase your open rates. (c) 2013 Curt Prins | All Rights Reservied
  23. 23. And when users zoom into the email, what’s lost? (c) 2013 Curt Prins | All Rights Reservied
  24. 24. And if you can’t kill your eNewsletter habit, at least make it easier to engage your  content. (c) 2013 Curt Prins | All Rights Reservied
  25. 25. And let’s take a look at a different type of email… (c) 2013 Curt Prins | All Rights Reservied
  26. 26. (c) 2013 Curt Prins | All Rights Reservied
  27. 27. And when you sort makeover your email, it’s time to look at other key mobile efforts. (c) 2013 Curt Prins | All Rights Reservied
  28. 28. (c) 2013 Curt Prins | All Rights Reservied

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