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(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
Let’s take a look some facts that might floor you.
(c) 2013 Curt Prins | All Rights Reservied
And by 2017, there will be more phone devices than people.
(c) 2013 Curt Prins | All Rights Reservied
We’re attached to our phones.
(c) 2013 Curt Prins | All Rights Reservied
Really attached…
(c) 2013 Curt Prins | All Rights Reservied
And before you think smartphone users are young hipsters, consider this…
(c) 2013 Curt Prins | All Rights Reservied
And take a look at how incomes levels impact ownership.
(c) 2013 Curt Prins | All Rights Reservied
And here’s a fact that should stop you.
(c) 2013 Curt Prins | All Rights Reservied
Knowing this, how does this impact your email efforts?
(c) 2013 Curt Prins | All Rights Reservied
This is why mobile matters to your email efforts:
(c) 2013 Curt Prins | All Rights Reservied
Here are six tips to consider for mobilizing your email efforts.
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
So let’s take a look at a few “real‐life” examples.
(c) 2013 Curt Prins | All Rights Reservied
If you take one thought from this presentation, know that eNewsletters are D‐E‐A‐D. 
In times when we thing in 160 characters, we don’t want to read 600‐word emails. 
Breakdown newsletter into multiple emails. It will increase awareness, cut down your 
workload and increase your open rates.
(c) 2013 Curt Prins | All Rights Reservied
And when users zoom into the email, what’s lost?
(c) 2013 Curt Prins | All Rights Reservied
And if you can’t kill your eNewsletter habit, at least make it easier to engage your 
content.
(c) 2013 Curt Prins | All Rights Reservied
And let’s take a look at a different type of email…
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied
And when you sort makeover your email, it’s time to look at other key mobile efforts.
(c) 2013 Curt Prins | All Rights Reservied
(c) 2013 Curt Prins | All Rights Reservied

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Mobile Email Makeover