This presentation explores the emergence of cord cutters, and this phenomenon's affect on the television industry.

1. Cord Cutters, the end of
Modern Day Television
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2. Designed by 401(k) 201 - Flickr

3. In 2015, the industry brought
in $135 billion in revenue…
…and is continuing to grow
every year.
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4. However, consumers are getting FED UP
with increasing prices.
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5. On average, consumer’s
television prices are going up
by $86 per year..
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6. Consumers are also no
longer interested in the
bundle packages offered
by cable companies.
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7. Now, with the emergence of new TECH GIANTS
such as Netflix and Hulu
consumers are able to specifically choose
what they want to watch.
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8. Over half of North-American households now
subscribe to at least one online streaming
service.
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9. ‘cutting the cord’
- refers to the process of switching from a
cable subscription package
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10. Through cutting the cord, consumers
are able to cut their
by up to 50%.
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11. The television companies are
in a slow bleed, losing 1%
of their subscribers per year.
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12. There are TWO reasons that
consumers are not switching
over faster.
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13. 1. Consumers are addicted to live TV.
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14. 2. There haven’t been cheaper, or more
reliable options, until now.
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15. Tech giants
are realizing
this…
One example is
…and have
started
offering live
services
themselves.
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16. Facebook has had 100% growth in its video
views in 6 months.
4 8
Views (billions)
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17. People spend 3x LONGER watching
a video that is live, compared to a video
which is not.
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18. The industry has to
adapt.
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19. Because if not…
…until its
inevitable demise.
to
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20. All pictures used follow the creative
commons license.
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21. References
Gammell, K. (2016, September 20). TV prices rising? Cut the cost with
streaming deals. Retrieved from The Telegraph:
http://www.telegraph.co.uk/money/consumer-affairs/tv-
prices-rising-cut-the-cost-with-streaming-deals/
Revenue of U.S. Broadcasting Industry. (2015, December 31). Retrieved
from Statista:
https://www.statista.com/statistics/184176/estimated-
revenue-of-the-us-broadcasting-industry-since-2005/
Savage, J. (2016, April 10). Top 5 Facebook Video Statistics for 2016.
Retrieved fromSocialMediaToday:
http://www.socialmediatoday.com/marketing/top-5-facebook-
video-statistics-2016-infographic
Simonds, D. (2016, July 16). The future of television - Cutting the Cord.
Retrieved from The Economist:
http://www.economist.com/news/business/21702177-
television-last-having-its-digital-revolution-moment-cutting-cord
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