4. ANALYSIS
What type of comments do appear in the
website’s touchpoints?
MUST OF THE COMMENTS IN
YOUTUBE VIDEOS, PINTEREST,
INSTAGRAM, TWITTER, ETC. DO
REMARK THE BEAUTY OF THE
ISLANDS.
NOT MANY DARE TO MENTION THE
NEGATIVE THINGS OF THE PLACE.
INSTEAD, PEOPLE HELP EACH
OTHER TO FIND PLACES TO GO OR
ACTIVITIES TO DO, AMONG OTHERS.
5. ANALYSIS
What is the general response time?
TAHITI TOURISM PROVIDES PLENTY OF INFORMATION AND
APPEALING PICTURES AND LEAVES USERS THE
POSSIBILITY TO ANSWER AMONG EACH OTHER. IT IS A
SHAME, WITH AN STRONGER FEEDBACK USERS MAY TAKE
THE DECISION TO GO TO FRENCH POLYNESIA.
TEXT
Tahiti Tourism do
not REALLY
respond TO THE
PEOPLE
INTERESTED
ABOUT KNOWING
SPECIFIC
INFORMATION ON
PICTURES OR
COMMENTS.
6. ANALYSIS
Does the website
have a H2H
approach?
YES
- Genuine and simple communication
- Business communicates with emotion to people.
- Users can be a part of the experiences and
pictures posted by Tahiti Tourism
- Users can share their experiences
- People feel included; opportunity to share
7. Recommendation
s
- If users do have questions about a spot or service, Tahiti Tourism should answer
and provide the information that maybe other users are interested about.
- When posting a beautiful picture, Tahiti Tourism should indicate without previous
user question where do the spot is be located. This way, paradise feels closer and
more tangible for those who think about traveling to the islands.
- The website is very well structured and shows great information of all types with
great pictures; hotels, activities, people, culture, islands, dance, nature, etc. But,
personally, the site should provide a space for users to post their own pictures and
share their own experiences, not only having this option in the social media websites
such as Facebook.
