Serendio academy awards-feb25-2011-

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Social media prediction of oscar 2011 awards from Socialnuggets.net

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Serendio academy awards-feb25-2011-

  1. 1. Are you Listening? Academy Awards 2011 Predictions derived from Social Media data as of 11AM EDT, Feb 25,2011 Liberating Social data for Products/Services Research
  2. 2. Academy Awards 2011 Predictions from Social Nuggets Best Picture www.socialnuggets.net Social Nuggets Index
  3. 3. Academy Awards 2011 Predictions from Social Nuggets Actor in a Leading Role www.socialnuggets.net Social Nuggets Index
  4. 4. Academy Awards 2011 Predictions from Social Nuggets Actress in a Leading Role www.socialnuggets.net Social Nuggets Index
  5. 5. Academy Awards 2011 Predictions from Social Nuggets Directing www.socialnuggets.net Social Nuggets Index
  6. 6. Academy Awards 2011 Predictions from Social Nuggets Actor in a Supporting Role www.socialnuggets.net Social Nuggets Index
  7. 7. Academy Awards 2011 Predictions from Social Nuggets Actress in a Supporting Role www.socialnuggets.net Social Nuggets Index
  8. 8. Academy Awards 2011 Predictions from Social Nuggets Animated Feature Film www.socialnuggets.net Social Nuggets Index
  9. 9. Academy Awards 2011 Predictions from Social Nuggets Documentary Feature www.socialnuggets.net Social Nuggets Index
  10. 10. Academy Awards 2011 Predictions from Social Nuggets Foreign Language Movie www.socialnuggets.net Social Nuggets Index
  11. 11. How was this report created <ul><li>Why did we create this forecast? </li></ul><ul><li>Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world </li></ul><ul><li>Steps to creating this Forecast </li></ul><ul><li>Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: </li></ul><ul><li>Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources </li></ul><ul><li>Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. </li></ul><ul><li>Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms </li></ul><ul><li>Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output </li></ul><ul><li>Social Nuggets Index – Net Perception Score * Share of Voice </li></ul><ul><li>Next Steps/Get in touch with us </li></ul><ul><li>If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com </li></ul>

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