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2. Eight vital On-Page SEO
(search Engine Optimizations)
Guidelines to consider
Optimize every web page for particular
keywords
Optimize every page for your goal
Don’t use Repeated Keywords
Optimize your webpage content for the most
valuable keywords
Write user friendly content for Every Pages
Utilize keywords in heading and subheadings
Write web pages of different Type
Take Primary keywords for the web page titles
3. Off Page SEO Guidelines to consider
Off-Page SEO Checklist:
Always begin with keyword analysis, testing
and choice
Utilize Keywords in anchor text
Obtain link from high position publisher sites
One-way back links (not exchanging links or
shared links)
Take different Anchor text of Different
Targeted website Pages
CREATE link regularly
Deep linking (from several web pages to
several pages)
Focus on a big list of keywords
Create link from different pr sites
Track all effective keywords and improve
technique as required
Stop strategies if position does not improve
Expect results in 1-2 months (Bing) 1-9
months (Google, Yahoo)
4. SMO Guidelines to consider
Kinds of SMO:
SMO can generally be divided into 2 primary types:
Style 1: On site-SMO:
Certain Social Media functions can be
included to the web page itself, like:
Sharing/ Like buttons
RSS feeds
Polls
Customer ranking about new product/ service
Initiative to engage Employee etc
Style 2: Off- site SMO:
Certain public networking functions work
outside the realm of website, like:
Blogs
Doing discussions
Becoming a member of public networks
Popular advertising
Media Launch etc
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