1. Who Needs A HotelTonight?
How Dublin Hotels Are Giving It All Away
1 Driving Down Average Daily Rate (ADR)
Average discount on HotelTonight to brand.com by star rating
27.7%
20.2%
11.4%
53.5%
Highest Discount
2 Rate Disparity Against Brand.com
HotelTonight cheaper in 69.5% of room nights available
3 Aggressive Discounting On Weekends
Average discount on HotelTonight to brand.com by day
AUG
MONDAY
AUG
THURSDAY
AUG
SATURDAY
rel adpartners
19.7%
21.0%
25.7%
During August 2013, the room rates of Dublin hotels listed on HotelTonight
were compared with the rates on booking.com and the hotel’s brand.com.
Data was collected at 6pm on each Monday, Thursday and Saturday. For the
full report, contact colin@reloadpartners.com