Social media has become an integral part of digital marketing strategies, and it continues to evolve rapidly. Let's explore five amazing social media marketing stats that every marketer should know in 2023.

1. 5 Amazing
Social Marketing
Media Stats
(2023)

2. Social media has become an integral
part of digital marketing strategies,
and it continues to evolve rapidly. Let's
explore five amazing social media
marketing stats that every marketer
should know in 2023.

3. Stat #1
Video Content Dominance
80% of all internet traffic will be from
video content by 2023. Video content is
becoming the preferred format for users,
making it a crucial element of your social
media marketing strategy.
Stat #2
Social Commerce on the Rise
Social commerce sales will exceed $600
billion in 2023. Social media platforms have
evolved into powerful e-commerce hubs,
presenting great opportunities for
businesses to boost sales.

4. Stat #3
Personalization is Key
93% of consumers are more likely to make
a purchase from brands that offer
personalized experiences. Tailor your
social media content and ads to cater to
individual preferences for improved
engagement and conversion rates.
Stat #4
Influencer Marketing Impact
63% of consumers trust influencers more
than brands. Partnering with influencers can
significantly boost brand credibility and
expand your reach to targeted audiences.

5. Stat #5
Customer Service Matters
89% of consumers use social media to
interact with brands for customer support.
Respond promptly and professionally to
customer queries on social media to
enhance brand reputation and customer
satisfaction.
Stat #6
Rise of Augmented Reality (AR)
By 2023, over 3 billion people are expected
to be using augmented reality (AR) filters on
social media. AR filters offer innovative ways
to engage with your audience, create
interactive experiences, and increase brand
awareness.

6. State #7
Social Listening is Vital
71% of consumers are more likely to
recommend a brand that responds to
them on social media. Implement social
listening tools to monitor brand
mentions and engage with your
audience to build strong relationships
and brand loyalty.

7. About
Cogniter Technologies is a leading digital
marketing company with a Google-certified
team of marketers. We have been using
cutting-edge technologies to deliver scalable
solutions to businesses of all sizes.
Email: india@cogniter.com
Website: www.cogniter.com