In 2015, we've seen countless amounts of PR tips & tricks splash over our news feeds and bounce into our inbox. There’s always new lessons to be learned (or re-learned) in an industry that’s constantly in flux. As we said earlier this year, the literal definition of public relations hasn’t really changed, but the way that it’s executed has entirely. Let’s take a look back at some of our top PR content from 2015

1. CNW'S BEST OF 2015:
PUBLIC RELATIONS &
CONTENT MARKETING

2. In 2015, we've seen countless amounts of PR tips & tricks
splash over our news feeds and bounce into our inbox.
There’s always new lessons to be learned (or re­learned)
in an industry that’s constantly in flux. As we said earlier
this year, the literal definition of public relations hasn’t
really changed, but the way that it’s executed has entirely.
Let’s take a look back at some of our top PR content from
2015

3. Whether you’re still slogging your way through PR
school or you've been in the business for years, you
know how difficult it is to explain what exactly it is that
you do.
In our post, WHAT DOES A PR
PROFESSIONAL DO, we break down the seven pillars
of the PR profession.

4. PR professionals are a busy lot, and with heavy
workloads and limited resources it can be tempting to
fall into the habit of just getting a single news release out
before moving on to the next project.
In ONE IS THE LONELIEST NUMBER:
THREE TIMES WHEN MORE IS MORE, we explore
three situations where doing more definitely trumps
doing less

5. Canada is one of the very few countries in the world to
recognize two official languages. For Canadian
businesses, this often means producing marketing and
communications campaigns in both English and French
In our post, DON'T FORGET THE FRENCH, we
discuss the importance of communicating in multiple
languages.

6. When PR and communications professionals gathered
at the Canadian Public Relations Society’s (CPRS)
National Conference in Montreal May 31st, they were
treated to an eye­opening conference­opening keynote
from Jaime Watt, Executive Chairman of Navigator.
Watt passed down TEN CRITICAL THINGS every
crisis communications professional simply must do.

7. We once again hosted our Breakfast with the
Media series across Canada, with this year's focus on
the business of online news.
In our 11 BUSINESS MEDIA RELATIONS
INSIGHTS wrap­up, we looked at eleven skills PR
professionals can hone in order to work more effectively
with media.

8. Our white paper, ALL PRESS IS GOOD PRESS:
BEST PRACTICES FOR CREATING MEDIA­
FRIENDLY CONTENT, offers some best practices to
get your content noticed by media and industry
experts.

9. PR has graduated beyond the top of the funnel, and
has an impact throughout all stages of the buyer’s
journey. How can PR pros demonstrate this impact?
Learn more in our white paper, EVOLUTION OF PR'S
ROLE IN THE MARKETING FUNNEL

10. Who delivered some great campaigns packed with great
PR and content marketing?
The CANADIAN OLYMPIC COMMITTEE'S
#NOWORNEVER campaign successfully integrated
paid, earned and owned media and began by
announcing it's campaign via news release.

11. What PR and content marketing tips have you picked up
this year?
Tweet us @CNWGroup

12. info@newswire.ca
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