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• Managed all aspects of marketing communication campaigns for scientific instruments organization including new product introductions, sustaining lead generation activities and awareness campaigns • Responsible for $1M annual Marketing Communication budget • Central role in the direction from hard copy/events-based marketing to digital marketing: • Developed several digitally based marketing tools, including email campaigns, videos, ebrochures, webinars, digital advertising, landing pages, pay-per-click programs, and SEO/SEM • Produced rich sets of sales tools and technical literature • Extensive exposure to evolving Branding challenges and opportunities • Loved by all