Introduction To Blogging


Published on

Blogging is an essential component of any inbound marketing / social media campaign.

This presentation explains what a blog is and how it fits into your content creation strategy, how to read blogs and how to write and host blogs.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Introduction To Blogging

  1. 1. Introduction to Blogging<br />What is blogging? How do you read blogs? How do you write blogs?<br />
  2. 2. Content – The substance of any inbound marketing campaign<br />Search Engine Optimization (SEO) – Makes it easier for potential customers to find content<br />Building sites<br />Inbound Links (getting others to link to your site)<br />Social Media – amplifies content<br />“When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.”<br />Three Key Components<br />
  3. 3. From Hubspot:<br />
  4. 4. A blog (a contraction of the term "web log")is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaningto maintain or add content to a blog. (from Wikipedia)<br />A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. (from Wikipedia)<br />A blog is a conversation – someone writes, others comment and comments are responded to<br />More than 12% of Fortune 500 companies maintain corporate blogs<br />What is a blog?<br />
  5. 5. A few examples<br />
  6. 6. More examples<br />
  7. 7. RSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (via Wikipedia)<br />Can take the content from one site (such as a blog) and publish it / syndicate it elsewhere, such as:<br />Feed Reader<br />Twitter Status (but remember, 1 way communication)<br />Facebook status update<br />RSS: Really Simple Syndication<br />
  8. 8. Go to the site itself<br />Feed reader – enter the feed into a feed reader (aggregator) -<br />Google Reader (<br />How to read blogs<br />
  9. 9. Hosted on your own company’s website, using content management software such as<br />WordPress ( - free<br />Joomla ( – free<br />Drupal ( – free<br />This requires a domain name and hosting plan. Hosting plans are available from $7/month up to over $100/month from companies like Bluehostor MediaTemple or hundreds of others<br />Hosted on a blog storage service, such as:<br />WordPress ( – free for domain, extra to host on your own domain<br />Blogger ( – free for domain, extra to host on your own domain (foundied in 1999, purchased by Google in 2003)<br />Provides limited functionality, may have on-screen ads<br />No hosting cost, but at whim of the service, not yourself and your own service<br />How to write your own blog<br />
  10. 10. Stay on Topic<br />Be informative<br />Old news is not news<br />Adhere to a Schedule<br />Clarity and simplicity<br />Keyword-rich<br />Include related keywords in title (<10-12 words in title)<br />Quantity Matters (better a lot of small posts than one large post)<br />Frequency<br />Spell Checking and Proof Reading – yes, good writing matters<br />RSS<br />How to write for blogs: 10 Great Tips from Master New Media<br />Additional resource: How to Write Great Blog Content<br />
  11. 11. Keyword rich text – not too much but include important keywords in post title, body<br />Natural and organic – write for the reader, not the search engine<br />Anchor text –link to the keyword, instead of saying “click here to learn about the latest widget that will make the world a better place” say “The latest widget will make the world a better place.”<br />“Check this out” is considered spammy<br />Write useful and well-written content that people love to read<br />Content Writing & An Introduction to SEO<br />
  12. 12. Content, Links, Structure<br /><br />
  13. 13. Google<br />Google Blogsearch<br />Links on other sites<br />Content Aggregators – sites that list other blogs and update them in real time<br />Technorati<br />How to Find Blogs<br />