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Industrial Designers Society of America Education Symposium - Boston 2012

Design and Its Political Nature
    Reframing Design Context

                                                                            Christopher Arnold - Associate Professor
                                                                             Auburn University (USA), Industrial and Graphic Design
“My policy colleagues say they went into politics because
they wanted to challenge the status quo and make things
better for ordinary people. That's certainly why I went into
design. So maybe design is more political than you think.”
 - Jennie Winhall (2006)
design in transition
from craft to facilitation
the changing face of design
          changing relationships
Richard Buchanan, “Branzi’s Dilemma: Design in Contemporary Culture”, Design Issues, Spring 1998
NextD“Design 1.0, 2.0, 3.0, 4.0: The Rise of Visual SenseMaking”, March 2009
Spiritual                                                 1st Order
                                                                                          Form & Structure
                                                Material
                                                           Craftsmanship
                     Cultural
                                                                       Function


                                                                           Technique

               Systems

                                                                                   Science




          Political  &  Legal                                                  Economy


                                                                    Aesthetics

                     Environmental                       Social
                                            Linguistic
3rd Order                                                                              2nd Order
Value, Meaning, Purpose                                                                Function & Feeling
                                                           MP Ranjan, “Hand - Head - Heart: Ethics in Design”, 2009
“The reason good design is hard to come
 by is that its creation demands a high
 degree of emotional and intellectual
 maturity in the designer, and such
 people are not found too often.”
                                George Nelson
                           Problems of Design, 1957
“Earlier generations solved this problem
 by using many hands and minds over
 periods of centuries, as in the case of
 the axe, or the teacup.”
                                 George Nelson
                            Problems of Design, 1957
“The ‘designer’ then was not an individual,
 but an entire social process of trial,
 selection, and rejection.”
                                   George Nelson
                              Problems of Design, 1957
“Expert”   “User Centered”
 I know       I found out
“Participatory”   “Co-Creation”
  we discovered     we explored
with   vs   for
open to interpretation
         recent discourse
“We cannot afford to be passive anymore... As designers,
we could use our particular talents and skills to encourage
others to wake up and participate as well.”
  - Katherine McCoy (2003)
“Design gives material form and directionality to the
ideological embodiment of a particular politics.”
  - Tony Fry (2010)
Langdon Winner (1986)   Bernward Joerges (1999)
“In the first decade of the 21st century, however, we are
experiencing two important shifts: firstly, in where design
skills are being applied, and secondly, in who is actually
doing the designing.”
  - Burns, et.al. (2006)
“I am here to entreat you to use your money, your status
and your education to travel in Latin America. Come to look,
come to climb our mountains, to enjoy our flowers. Come to
study. But do not come to help.”
  - Ivan Illich (1968) ‘To Hell with Good Intentions’
Design Politics
    Complexity
     Disciplines
     Questions
     Language
       Change
In Education
    Question based on issues
Blur lines between disciplines
 Facilitation and engagement
    Live and breathe context
“What is important is using one’s talent,
intellect, and energy in order to gain an
appreciation and affection for people and place.”
 - Sambo Mockbee
thank you

Christopher Arnold
email : christopher.arnold@auburn.edu
twitter : @cjarnold

Associate Professor, Auburn University, USA
Department of Industrial and Graphic Design

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Design and Its Political Nature: Reframing Design Context

  • 1. Core77 Image Industrial Designers Society of America Education Symposium - Boston 2012 Design and Its Political Nature Reframing Design Context Christopher Arnold - Associate Professor Auburn University (USA), Industrial and Graphic Design
  • 2. “My policy colleagues say they went into politics because they wanted to challenge the status quo and make things better for ordinary people. That's certainly why I went into design. So maybe design is more political than you think.” - Jennie Winhall (2006)
  • 3.
  • 4.
  • 5.
  • 6. design in transition from craft to facilitation
  • 7. the changing face of design changing relationships
  • 8. Richard Buchanan, “Branzi’s Dilemma: Design in Contemporary Culture”, Design Issues, Spring 1998
  • 9. NextD“Design 1.0, 2.0, 3.0, 4.0: The Rise of Visual SenseMaking”, March 2009
  • 10. Spiritual 1st Order Form & Structure Material Craftsmanship Cultural Function Technique Systems Science Political  &  Legal Economy Aesthetics Environmental Social Linguistic 3rd Order 2nd Order Value, Meaning, Purpose Function & Feeling MP Ranjan, “Hand - Head - Heart: Ethics in Design”, 2009
  • 11. “The reason good design is hard to come by is that its creation demands a high degree of emotional and intellectual maturity in the designer, and such people are not found too often.” George Nelson Problems of Design, 1957
  • 12. “Earlier generations solved this problem by using many hands and minds over periods of centuries, as in the case of the axe, or the teacup.” George Nelson Problems of Design, 1957
  • 13. “The ‘designer’ then was not an individual, but an entire social process of trial, selection, and rejection.” George Nelson Problems of Design, 1957
  • 14. “Expert” “User Centered” I know I found out
  • 15. “Participatory” “Co-Creation” we discovered we explored
  • 16. with vs for
  • 17. open to interpretation recent discourse
  • 18. “We cannot afford to be passive anymore... As designers, we could use our particular talents and skills to encourage others to wake up and participate as well.” - Katherine McCoy (2003)
  • 19. “Design gives material form and directionality to the ideological embodiment of a particular politics.” - Tony Fry (2010)
  • 20. Langdon Winner (1986) Bernward Joerges (1999)
  • 21. “In the first decade of the 21st century, however, we are experiencing two important shifts: firstly, in where design skills are being applied, and secondly, in who is actually doing the designing.” - Burns, et.al. (2006)
  • 22. “I am here to entreat you to use your money, your status and your education to travel in Latin America. Come to look, come to climb our mountains, to enjoy our flowers. Come to study. But do not come to help.” - Ivan Illich (1968) ‘To Hell with Good Intentions’
  • 23. Design Politics Complexity Disciplines Questions Language Change
  • 24. In Education Question based on issues Blur lines between disciplines Facilitation and engagement Live and breathe context
  • 25. “What is important is using one’s talent, intellect, and energy in order to gain an appreciation and affection for people and place.” - Sambo Mockbee
  • 26.
  • 27. thank you Christopher Arnold email : christopher.arnold@auburn.edu twitter : @cjarnold Associate Professor, Auburn University, USA Department of Industrial and Graphic Design