Use Pinterest to engage and grow your tribe, get new ideas for products, services, promotions, marketing, & reach, get new website and blog traffic to help create residual income, find new leads, and increase you conversion, expose your brand to a huge market of browsing consumers.

1. HURDLE
BUSTERS
HOW TO:
Use Pinterest to
Optimize your Online
Goals
Chelsea Dygert
#StartupPhoenix

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. What is a TRIBE
“A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
People Helping People

4. Social Media Rules
#StartupPhoenix
● Every social site has a culture -
understand, engage, innovate
● Everything has balance.
● Make sure profile / content, and contest matches business.
○ if you wouldn’t do it offline, don’t do it online
● Strategize, Plan & Test

5. What is Pinterest
● The Family Scrapbook - Business Portfolio
● Image-based social network
● 3.8 billion dollar valuation - 2014
● 70 million users
● Started by a male college kid
● TRAFFIC GIANT - 4th total
● 3rd most popular social network
● 47% of online purchases were suggestions from
pinterest
● Some brands said traffic from pinterest spent 2x
as much $ as other social networks
● 80% of pins are repins

6. The HOW basics
1. Create account - business vs personal
2. Email (can be changed), username,
3. Picture - Match other SM sites, or be descriptive
a. http://www.pinterest.com/cupcakeproject/
4. About you - give them a reason WHY they should follow you. “Follow for up-to-date…”
5. Location - Use this
6. Website - Verify - add code line to your website
7. Link to social - helps CURRENT tribe find you & drives traffic

7. The HOW practical - pin
What to pin:
● Goal (of pin): get their attention
Questions I follow
Useful to you
Useful to your followers
Useful to your customers
Does it help expose you
● Show benefit of your product/service
● Food, fashion, fitness, crafts, photography
● Travel sites, sunsets, sunrises also do well
● Pretty not required (just eye-catching)
● Can use screenshots (& Google Docs)
● Don’t sell - use the $ sparingly
● Don’t forget the videos
Business doing it right - BENCHMARK: http://mashable.com/2013/05/08/pinterest-most-popular-brand-boards//

8. The HOW practical - boards
SEARCH-FRIENDLY HEADLINES
● www.pinterest.com/lifebyearth
● Name: use keywords (check Google &
Pinterest)
● Description: what you’ll pin in that board
● Keep most popular boards above fold
VISUALLY
Tell Stories
Convey Ideas
TO Dos and Don’ts: http://blog.tailwindapp.com/b2b-pinterest-strategy/

9. The HOW
1. Add pin button to browser
2. Add “Pin It” button to site / blog
3. Gain followers
a. Comment, like, repin, follow
b. Inform, Inspire Interact
4. Create your own content - Image searches, events, products, services, brands, news,
5. Link to yourself - this leads people to you, and ensures YOU reap the benefit
6. Create virility - use trends & keywords in board titles & descriptions
7. Engagement - gives people & groups way and reason to communicate
8. Exposure - giving people way to find YOU
9. Cross promotion - create convo to other business, across multiple platforms, build brand value
for others (partners, sponsors, etc)
10. Measure ROI - Use analytic tool in pinterest, 3rd party -
Pinterest Analytics Tool http://www.socialmediaexaminer.com/new-pinterest-analytics-tool/ 3rd party: www.tailwindapp.com

10. Hashtags on Pinterest
Use them only create context:
for keyword search
Pinterest has gotten smart enough to
search keywords - doesn’t need
hashtags, but you can still use them

11. ● To create a tribe
Why Use Pinterest
○ Current tribe, potential tribe - tap into other influencer’s tribe
● To stay relevant
○ Understand culture, engage, innovate
● To bring traffic to site (potentially create residual income)
● To understand what others are doing
● To do research, stay creative
● Add / create context
● Increase visibility
● Add humor
● TRAFFIC GIANT - 4th total
● 3rd most popular social network
● Some brands said traffic from pinterest
spent 2x as much $ as other social
networks
● 80% of pins are repins
● 75% women

12. THE RULES:
Dos and Don’ts:
http://blog.tailwindapp.com/b2b-pinterest-strategy/
^^ Hits on things we didn’t have time for:
● First 10 boards to create
● Secret Boards
● Contests on Pinterest
● Rich Pins
● Balance in key
● Test Test Test
○ Keep doing what works
● Promote your profile on & OFFline

13. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) Come visit me - November Talks
Nov 5: DEEP Dive - Twitter for Business - bring phone / laptop
Upcoming?
1) Offline Marketing & how to integrate
2) Facebook DEEP Dive?
3) Business Model / Launch?
4) Youtube, G+, Instagram
What do you want to hear about?
Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics
help, iPhone tips, creating a website, email campaigns, OTHER CONTENT

14. Connect:
Chelsea Dygert
Dygert #ConsultMent
Chelsea@DygertConsultMent.com
LinkedIn
@cimforgiven
at Local coffee shop
#StartupPhoenix