Photos with captions from my last speaking tour for Google Engage for Agencies.

1. Speaking at Google Engage for Agencies
Utrecht & Brussels, November 2012

2. Reviewing New Features
for managing accounts
and budgets :
Shared Budgets

3. New ways to track and
target mobile visitors

4. The importance of video!

5. The Customer
Journey is
fundamental to
marketing and
media strategy

6. Knowing where the most
sales potential exists: heat
mapping your profitable
(potential) customers

7. Looking at the topical business
concepts behind marketing practices

8. Discussing Media and Sales Attribution

9. Getting into Macro
Attribution Methods:
Tying Media
Impressions to Order
Volume & Total Sales.

10. Sharing Case Studies
of Macro Attribution
being used to scale
the business

11. Thank you to all
those who attended
and participated.