UGC, The Graffiti Of The Internet
How To Build An UGC Community That Never Sleeps
CONGRATULATIONS!
You’ve been selected
to GENERATE the
CONTENT For this
PRESENTATION!
We were too busy watching Canadians
k...
Dear Saul Colt,
Thanks so much for stealing our
ideas. Now, it looks like we copied
YOU…. SIgh….
We have naked people of a...
What

Saul,
See…..
WHO ARE WE?
CHRISTINE PANTAZIS
Digital Strategist
#RBchat Host

CAMMI PHAM
Digital Strategist
#RBchat, #UGCchat Host

Twit...
DID YOU KNOW?

“ 72%

of marketers do not recognize

and leverage customer referral value
Source - Loyalty 360

SHARING IS...
WHAT IS GRAFITTI?
What

It's Art,

Protest, Passion, Love, a conversation.

It's IRL UGC.
It's what people create when the...
WHAT IS UGC?

What

User-generated content (UGC) refers to earned media
that is produced by the consumers as opposed to
ow...
What

WHAT IS UGC?

SHARING IS CARING
#MyCalvins

The world's best excuse to
pose half-naked on Instagram
What

WHY SHOULD WE CARE ABOUT UGC?

SHARING IS CARING
DID YOU KNOW?

“

On YouTube
UGC fan videos get

10 times

more views than brand-owned content.
Source - Octoly

SHARING I...
DID YOU KNOW?

“ 87%

of consumers agreeing a

favorable review has confirmed their decision
to purchase.
Source - Cone

S...
DID YOU KNOW?

“ 92%

of consumers say they trust

earned media above all other forms of
advertising.
Source - Nielsen

SH...
DID YOU KNOW?

“ 59%

of consumers trust online

reviews as much as personal
recommendations
Source - Balihoo

SHARING IS ...
The Instagram Handbook for Brands
What
How to entice your community /
advocates and consumers to Generate
Content ….

What

SHARING IS CARING
What

The St. Albert Legacy Community Mural
St. Albert, 20 Perron Street, Ab, Canada
What

SHARING IS CARING
COMMUNITY USERGENERATED CONTENT

SHARING IS CARING
Lorna Jane - #MoveNourishBelieve
SHARING IS CARING
Contact US
CHRISTINE PANTAZIS
Digital Strategist
Twitter -@CPantazis
Website - christinepantazis.com
Email-me@christinepan...
Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
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Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet

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Sunday Feb 23rd 2pm Christine Pantazis (@CPantazis) and CamMi Pham (@CamMiPham) Presented UGC the Grafitti of the Internet - How to Build a UGC Community That Never Sleeps
Really enjoyed having some fun with @SaulColt and our captive adience as well.
72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360
WHAT IS GRAFFITI?
It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate...
WHAT IS UGC?
User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media.
UGC Campaigns-
Burberry, first UGC campaign - inspired Fashion Blogger Street Style Takes - Share Pictures Wearing your Burberry Trench
Audi UGC
User created ad saying 4 rings is ALL you need - reference Sochi Olympics Opening Ceremonies
Calvin Klein UGC
#MyCalvins - Community shares images in their undies
UGC Retort
Pepsi slams coke - Coke super fan turns the tables
On YouTube
UGC fan videos get 10 times more views than brand-owned content.
87% of consumers agreeing a favorable review has confirmed their decision to purchase.
92% of consumers say they trust earned media above all other forms of advertising.
59% of consumers trust online reviews as much as personal recommendations
UGC is so popular Instagram has created a step by step on how to create ads that look like UGC
Entice Community / Advocates / Consumers - Build Relationships, Trust... use GOOD INTERESTING contests, and create compelling content of your own
It's ok to ask for content contributions
Brands help bind their communities eg. Lorna Jane
Online Chats share content with communites and from communities to increase knowledge base

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Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet

  1. 1. UGC, The Graffiti Of The Internet How To Build An UGC Community That Never Sleeps
  2. 2. CONGRATULATIONS! You’ve been selected to GENERATE the CONTENT For this PRESENTATION! We were too busy watching Canadians kick butt in the olypics…
  3. 3. Dear Saul Colt, Thanks so much for stealing our ideas. Now, it looks like we copied YOU…. SIgh…. We have naked people of all races in our presentation… we love naked equality…. Signed, Christine and CamMi. (Feel free to tweet @SaulColt this slide. Don’t forget our Hashtag) SHARING IS CARING
  4. 4. What Saul, See…..
  5. 5. WHO ARE WE? CHRISTINE PANTAZIS Digital Strategist #RBchat Host CAMMI PHAM Digital Strategist #RBchat, #UGCchat Host Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com @cammipham - Twitter cammipham. com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14
  6. 6. DID YOU KNOW? “ 72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360 SHARING IS CARING
  7. 7. WHAT IS GRAFITTI? What It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate... SHARING IS CARING
  8. 8. WHAT IS UGC? What User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media. SHARING IS CARING
  9. 9. What WHAT IS UGC? SHARING IS CARING
  10. 10. #MyCalvins The world's best excuse to pose half-naked on Instagram
  11. 11. What WHY SHOULD WE CARE ABOUT UGC? SHARING IS CARING
  12. 12. DID YOU KNOW? “ On YouTube UGC fan videos get 10 times more views than brand-owned content. Source - Octoly SHARING IS CARING
  13. 13. DID YOU KNOW? “ 87% of consumers agreeing a favorable review has confirmed their decision to purchase. Source - Cone SHARING IS CARING
  14. 14. DID YOU KNOW? “ 92% of consumers say they trust earned media above all other forms of advertising. Source - Nielsen SHARING IS CARING
  15. 15. DID YOU KNOW? “ 59% of consumers trust online reviews as much as personal recommendations Source - Balihoo SHARING IS CARING
  16. 16. The Instagram Handbook for Brands What
  17. 17. How to entice your community / advocates and consumers to Generate Content …. What SHARING IS CARING
  18. 18. What The St. Albert Legacy Community Mural St. Albert, 20 Perron Street, Ab, Canada
  19. 19. What SHARING IS CARING
  20. 20. COMMUNITY USERGENERATED CONTENT SHARING IS CARING
  21. 21. Lorna Jane - #MoveNourishBelieve
  22. 22. SHARING IS CARING
  23. 23. Contact US CHRISTINE PANTAZIS Digital Strategist Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com CAMMI PHAM Digital Strategist @cammipham - Twitter cammipham.com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14

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