Sunday Feb 23rd 2pm Christine Pantazis (@CPantazis) and CamMi Pham (@CamMiPham) Presented UGC the Grafitti of the Internet - How to Build a UGC Community That Never Sleeps
Really enjoyed having some fun with @SaulColt and our captive adience as well.
72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360
WHAT IS GRAFFITI?
It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate...
WHAT IS UGC?
User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media.
Burberry, first UGC campaign - inspired Fashion Blogger Street Style Takes - Share Pictures Wearing your Burberry Trench
User created ad saying 4 rings is ALL you need - reference Sochi Olympics Opening Ceremonies
Calvin Klein UGC
#MyCalvins - Community shares images in their undies
Pepsi slams coke - Coke super fan turns the tables
UGC fan videos get 10 times more views than brand-owned content.
87% of consumers agreeing a favorable review has confirmed their decision to purchase.
92% of consumers say they trust earned media above all other forms of advertising.
59% of consumers trust online reviews as much as personal recommendations
UGC is so popular Instagram has created a step by step on how to create ads that look like UGC
Entice Community / Advocates / Consumers - Build Relationships, Trust... use GOOD INTERESTING contests, and create compelling content of your own
It's ok to ask for content contributions
Brands help bind their communities eg. Lorna Jane
Online Chats share content with communites and from communities to increase knowledge base