Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
Sunday Feb 23rd 2pm Christine Pantazis (@CPantazis) and CamMi Pham (@CamMiPham) Presented UGC the Grafitti of the Internet - How to Build a UGC Community That Never Sleeps Really enjoyed having some fun with @SaulColt and our captive adience as well. 72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360 WHAT IS GRAFFITI? It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate... WHAT IS UGC? User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media. UGC Campaigns- Burberry, first UGC campaign - inspired Fashion Blogger Street Style Takes - Share Pictures Wearing your Burberry Trench Audi UGC User created ad saying 4 rings is ALL you need - reference Sochi Olympics Opening Ceremonies Calvin Klein UGC #MyCalvins - Community shares images in their undies UGC Retort Pepsi slams coke - Coke super fan turns the tables On YouTube UGC fan videos get 10 times more views than brand-owned content. 87% of consumers agreeing a favorable review has confirmed their decision to purchase. 92% of consumers say they trust earned media above all other forms of advertising. 59% of consumers trust online reviews as much as personal recommendations UGC is so popular Instagram has created a step by step on how to create ads that look like UGC Entice Community / Advocates / Consumers - Build Relationships, Trust... use GOOD INTERESTING contests, and create compelling content of your own It's ok to ask for content contributions Brands help bind their communities eg. Lorna Jane Online Chats share content with communites and from communities to increase knowledge base
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Podcamp Toronto - Christine Pantazis & CamMi Pham - UGC the Grafitti of the Internet
- 1. UGC, The Graffiti Of The Internet How To Build An UGC Community That Never Sleeps
- 2. CONGRATULATIONS! You’ve been selected to GENERATE the CONTENT For this PRESENTATION! We were too busy watching Canadians kick butt in the olypics…
- 3. Dear Saul Colt, Thanks so much for stealing our ideas. Now, it looks like we copied YOU…. SIgh…. We have naked people of all races in our presentation… we love naked equality…. Signed, Christine and CamMi. (Feel free to tweet @SaulColt this slide. Don’t forget our Hashtag) SHARING IS CARING
- 5. WHO ARE WE? CHRISTINE PANTAZIS Digital Strategist #RBchat Host CAMMI PHAM Digital Strategist #RBchat, #UGCchat Host Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com @cammipham - Twitter cammipham. com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14
- 6. DID YOU KNOW? “ 72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360 SHARING IS CARING
- 7. WHAT IS GRAFITTI? What It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate... SHARING IS CARING
- 8. WHAT IS UGC? What User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media. SHARING IS CARING
- 9. What WHAT IS UGC? SHARING IS CARING
- 13. #MyCalvins The world's best excuse to pose half-naked on Instagram
- 15. What WHY SHOULD WE CARE ABOUT UGC? SHARING IS CARING
- 16. DID YOU KNOW? “ On YouTube UGC fan videos get 10 times more views than brand-owned content. Source - Octoly SHARING IS CARING
- 17. DID YOU KNOW? “ 87% of consumers agreeing a favorable review has confirmed their decision to purchase. Source - Cone SHARING IS CARING
- 18. DID YOU KNOW? “ 92% of consumers say they trust earned media above all other forms of advertising. Source - Nielsen SHARING IS CARING
- 19. DID YOU KNOW? “ 59% of consumers trust online reviews as much as personal recommendations Source - Balihoo SHARING IS CARING
- 20. The Instagram Handbook for Brands What
- 21. How to entice your community / advocates and consumers to Generate Content …. What SHARING IS CARING
- 22. What The St. Albert Legacy Community Mural St. Albert, 20 Perron Street, Ab, Canada
- 24. COMMUNITY USERGENERATED CONTENT SHARING IS CARING
- 25. Lorna Jane - #MoveNourishBelieve
- 27. Contact US CHRISTINE PANTAZIS Digital Strategist Twitter -@CPantazis Website - christinepantazis.com Email-me@christinepantazis.com CAMMI PHAM Digital Strategist @cammipham - Twitter cammipham.com - Website cpham@kwinmedia.com - Email Tweet Us - #UGCpc14