2. Houston, Texas Texas Lonestars minor league softball team Population of 22, 698 people in Houston, Texas Median house income is $44, 315 The Lonestars management targets teenage girls on softball teams.
3. Design Orange racerback jersey with a white outline and white team name and number across the front White capri pants Black helmets with a white star outlined in orange on either side
4. Price Season tickets- $400 Single tickets- $30-60 (depending on seat) Apparel: t-shirts- $20hoodies- $35 shorts- $25 pants- $30 blankets- $40
5. Place Target Market- Texas Sell tickets in Dallas and Houston, Texas and online ticket companies Reach target market with billboards, flyers, websites, and magazines
6. Promotion Lonestars’ Day- fans can chat with players and get free autographs Girls’ Camp- training day with the softball players and free t-shirts Free slice of pizza and large pop of choice with every ticket purchased for July 4th
