The document discusses innovation trends in intellectual property, particularly regarding agriculture and biofuels. It provides examples of shifting patent filing numbers and top applicants in different industries and countries. Tools for conducting patent landscape analyses and managing ideas are also introduced, along with the importance of trade marks, patents, and other intellectual property strategies for businesses.

1. IP Landscapes &
Innovation Tools
Green industry start-ups
25 October 2012
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2. IP Landscapes &
Innovation Tools
Innovation Trends and Landscape
Bio-renewables & Agricultural examples
Innovation Management and Tools
IP Portfolio
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3. Where are the
Innovation trends going
Technology Innovation is key for industry to remain
competitive, sustainable and manage issues like
Energy prices, Skilled work force, Supply chains and
new Business models in our globalised world.
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4. Managing Transformation & Innovation
Alan Moore, No Straight Lines
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5. Creativity, Passion & Innovation
Frank Zappa
Alan Moore, No Straight Lines
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6. IP Landscapes
“ We better know where the trees are when we decide to land ”
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7. Changing Global landscape for
Intellectual Property Rights
© Basck Ltd 2012 Source: WIPO Statistics 2010-2011

8. Globalisation and
Innovation Trends
Applications Year: Top patent offices
© Basck Ltd 2012 Source: WIPO Statistics 2010-2011

9. The filer of the highest number
of unique inventions 2012
CHINA
Really…
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10. China is quickly moving up the
value chain and more IPR focus
“We are now starting to have success in defending our
patents in China.” German Automotive Manufacturer
Top filers of International PCT patent applications
© Basck Ltd 2012 Source: WIPO Statistics 2010-2011

11. Other BRIC countries still a long
way to go but will be faster!
The world is a changing place and we need to step up
our game in Innovation to keep up.
Country Patent Filings Residential Own Int. Filings Filing Growth
(#) Filings (%) (PCT) 2005-2009
USA 456k (1st) 50.8 44.9k (1st) 3.9%
China 315k (3rd) 67.1 12.3k (4th) 16.1%
Europe 146k (6th)
Russia 39k (7th) 66.2 0.8k (21st) 4.6%
India 34k (9th) - 1.3k (17th) 8.9%
UK 24k (11th) 29.3 6k (7th) 1.1%
Brazil 22k (12th) 18.4 0.5k (24th) 2.3%
© Basck Ltd 2012 Source: WIPO Statistics 2010-2011

12. Increased focus on patents in all markets
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13. R&D into food and agriculture
R&D on agricultural chemicals has shifted toward development expenses and
away from new discovery research. Hence fewer new products (USPTO).
© Basck Ltd 2012 * USDA - Research investments and market structure…, Report 130, Dec 2011

14. Crop protection chemical patents
Crop protection chemicals show a picture of mature , consolidating industry, but
has also undergone transformation through the introduction of GM varieties (esp.
US) – IPC A01N.
© Basck Ltd 2012 * USDA - Research investments and market structure…, Report 130, Dec 2011

15. Top patent applicants per area
90% Corn &
Soyabeans
© Basck Ltd 2012 * USDA - Research investments and market structure…, Report 130, Dec 2011

16. Biofuel patenting over time*
NB: Drop due to
data from 2009
in study.
* http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009
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17. Biofuel patent applicants*
* http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009
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18. Biofuel patent applicants Globally*
© Basck Ltd 2012 * http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009

19. Biofuel patent applicants in Europe*
© Basck Ltd 2012 * http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009

20. Biofuel patent bibliographic data*
Publicati Assignee /
S.No. Publication No. Title Abstract Dolcera summary
on Year Applicant
Processes for saccharification of pretreated biomass to obtain high Process for producing high-sugar content
Process For concentrations of fermentable sugars are provided. Specifically, a process was hydrolysate from biomass where as on
Alliance For
Concentrated developed that uses a fed batch approach with particle size reduction to provide further fermentation of the hydrolysate
1 US20090053777 2009 Sustainable
Biomass a high dry weight of biomass content enzymatic saccharification reaction, which alcohols namely methanol, ethanol,
Energy, Llc
Saccharification produces a high sugars concentration hydrolysate, using a low cost reactor propanol, isopropanol, butanoletc are
system. produced.
Described herein are methods, compositions and synthetic biology approaches
for solvent production, including but not limited to butanol production. New first recombinant solventogenic
Methods and Described herein are recombinant bacteria and yeast strains which may be used organism having altered gene expression
Tetravitae compositions for in production of a solvent, including but not limited to butanol, from involved in solvent production pathway
2 US20090047718 2009
Bioscience, Inc. producing lignocellulosic and other plant-based feedstocks. Described herein are methods relative to expression in first organism strain
solvents of producing solvents, including but not limited to butanol, using bacteria and prior to its transformation, useful for
yeast strains. Described herein are methods of producing organisms that display producing a solvent, e.g. butanol
highly efficient butanol production.
Semi-automated analysis of any patent landscape
is key for quality results and real strategic insight!
© Basck Ltd 2012 * http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009

21. Fast moving, cost effective &
global IPR thinking for SMEs
1. Leadership & be allowed to fail
2. Calculated risk management
3. Triggered by creativity
Team
Knowledge
Reward & Recognition
Deadlines
Tools & Techniques
4. Organisational integration
5. Project management
6. Information & “limited” resources
7. Protection & Business Model
8. Understanding of market
* Based on - Inspire to Innovate,
© Basck Ltd 2012 A. de Meryer & S. Garg, 2005

22. Patent Landscape and Innovation tools
Innography – Fast, good graphics, costly
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23. Patent Landscape and Innovation tools
Thomson Reuters Aureka* – Fast, poor insight, costly
© Basck Ltd 2012 * CleantechPatentEdge - Pentair (green), Norit (red), and Tyco Flow’s (yellow) patent portfolios

24. Patent Landscape and Innovation tools
GoldfireTM
“Goldfire helps
organizations understand
market or technology trends,
design new products,
identify potential failure
points in new products, and
find new markets for existing
Intellectual Property.”
Often used by large MNCs
© Basck Ltd 2012 * http://inventionmachine.com/, acquired by HIS July 2012

25. Idea Management
– So you’ve become highly specialized…so
where do you start?
– Ask your people for new ideas,
– Hire in consultants, or
– Look to other organizations.
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26. But where do these ideas go?
– Innovation starts with diversity, but its
difficult to know which new ideas have
merit.
– Innovation needs to be nurtured- both your
people and their projects need ongoing
support.
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27. A new approach...
– Strategiize is an innovation
development tool that gives
your ideas and projects a path
to success.
– It increases capacity to
manage ideas and deal with
the difficult issues.
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28. How does that work...
– Your organisation subscribes to
Strategiize and use it online,
– Projects are updated through
the Innovation Wizard, to
identify key issues,
– Strategiize provides the
framework for ongoing
development
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29. Dashboard of all your projects
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30. Provide easy update
on your project progress
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31. That’s different.
– Strategiize lifts the process by focusing
your people on resolving issues.
– Strategiize encourages creative ways of
getting the job done!
– Now your innovating!
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32. Business focus on using IPR
• Market changing and global playing field
• Benchmarking against the competition and
industry
• Spotting new technologies in the industry
• Manage new ideas and inventions
• Protect your IP and investments
• Patent Box UK Tax advantage
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33. IP Portfolio more than just patents
Some examples:
©, Domains
Trade Marks
Patents, Designs
Know how & Agreements
Trade secrets & Confidential information
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34. Example: Trade Marks
- Protect the brand (x 10 yrs)
- Company/product identity
- UK, Europe (CTM), US, etc
- Word or Mark (Logo & design)
- TM or ®
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35. Trade Marks
Websites:
http://oami.europa.eu/CTMOnline/RequestManager/en_SearchBasic
http://www.ipo.gov.uk/tm/t-find/t-find-text/
http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4005:juv3m0.1.1
Search for Word or Competitors’ Trade Marks
Decide on classification of goods and services
Write your own list of goods and services based on other
examples and your own requirements.
File online at UK IPO and pay with credit card.
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36. Questions and discussion
Contact details:
Christian Bunke
Email: Christian@basck.com
Mobile: 07884052079
www.basck.com
www.strategiize.com
© Basck Ltd 2012