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My Entrepreneurial 
Perspective on 
“How VC really works” 
Concordia – MBA Finance class 
Chris Arsenault 
November 29th, 2014
I AM an ENTREPRENEUR! 
PRIVATE AND CONDIDENTIAL | 2
I AM an ENTREPRENEUR! 
PRIVATE AND CONDIDENTIAL | 3 
• I constantly re-question myself 
while thinking I’m always right… 
• I out-perform, mostly when under 
pressure... 
• I see opportunity where most see 
chaos... 
• And I don’t see any valid reason 
why I can’t do better than the other 
guy…
A background in building tech companies 
1993 1998 
PRIVATE AND CONDIDENTIAL | 4
Launched 2 spins-off 
Lead my first 2 investments 
1998 2001 
PRIVATE AND CONDIDENTIAL | 5 
Entered in the venture world
FUND 2 FUND 3 …FUND 4 
PRIVATE AND CONDIDENTIAL | 6 
Then came building VC funds… 
FUND 1 
2002 2004 
2007 2011 2015
PRIVATE AND CONDIDENTIAL | 7 
Only possible because of the team
I BACK and invest in 
ENTREPRENEURS 
PRIVATE AND CONDIDENTIAL | 8
• They have ADD (to certain degree)… 
• Are paranoid, have a fear of failure… 
• Need to change the world… 
• Have an unquenchable thirst or desire 
to succeed… 
I BACK and invest in 
ENTREPRENEURS 
• A strong un-satisfaction with status 
quo… 
• Have the ability to feel comfortable in 
an ever-changing and constantly un-comfortable 
PRIVATE AND CONDIDENTIAL | 9 
world…
Raising 
money 
is 
F@*&#!g 
hard 
PRIVATE AND CONDIDENTIAL | 10
$ 
PRIVATE AND CONDIDENTIAL | 11
“Not every 
business 
Is fundable at 
every moment 
PRIVATE AND CONDIDENTIAL | 12 
in time”
What do VCs look for ? 
PRIVATE AND CONDIDENTIAL | 13 
Bright 
Couragous A great idea
Idea’s that change the world… 
PRIVATE AND CONDIDENTIAL | 14
Examples closer to home…. 
PRIVATE AND CONDIDENTIAL | 15
VCs are attracted by the 3 Ts 
PRIVATE AND CONDIDENTIAL | 16 
1- Team 
2- Traction 
3- Technology 
…the rest is a given 
ü a massive market 
ü Familiar market 
ü Solid business model 
ü Complimentary to 
portfolio
VCs trust metrics 
Know your #’s by heart ! 
PRIVATE AND CONDIDENTIAL | 17
PRIVATE AND CONDIDENTIAL | 18 
3 things to remember 
1. It’s F@#$ hard to raise money 
2. Great businesses get funded 
3. Team, traction, execution
What do we expect from our 
PRIVATE AND CONDIDENTIAL | 19 
Entrepreneurs?
Results In Aggregate, Fund II & Fund III 
PRIVATE AND CONDIDENTIAL | 20 
As of June 30, 2014 
$1/2B 
In aggregate ! 
revenues ! 
in 2013 
50% 
of our investment 
were done at the 
Seed stage 
$780M 
capital raised 
46% 
of our Seed 
investments got 
follow-on funding 
from us 
43 
Active 
Portfolio! 
Companies 
2,341 
employees 
@iNovia 2014 Confidential and not for distribution 
28% 
IRR
7X sales increase after 3 years 
Year 1 
Year 2Year 3 
PRIVATE AND CONDIDENTIAL | 21 
Median Multiple in Sales After iNovia’s First Investment 
Multiple of initial sales 
1.0x 
1.0x 
1.3x 
1.7x 
1.7x 
2.4x 
2.8x 
3.5x 
3.4x 
3.4x 
5.6x 
6.5x 
Q1 
Q2 
Q3 
Q4 
Q5 
Q6 
Q7 
Q8 
Q9 
Q10 
Q11 
Q12 
Portfolio Growth Momentum!
Our portfolio today… is valued @ > US$3B 
PRIVATE AND CONDIDENTIAL | 22 
AdTech Consumer 
Now a Disney company 
Now a Airbnb company 
Now a Nielsen company 
Now a Collective company 
Now a 33Accross company 
eCommerce 
Now a Yahoo! company 
Digital Media 
Enterprise Infrastructure 
Now a Google company
To be successful we need 
PRIVATE AND CONDIDENTIAL | 23 
BIG wins
0 5 10 15 20 25 30 Investment Return 
PRIVATE AND CONDIDENTIAL | 24 
iNovia Fund II 
5.0 
4.0 
3.0 
2.0 
1.0 
0.0 
Company Rank 
10 
8 
6 
4 
2 
0
PRIVATE AND CONDIDENTIAL | 25
69,800% Revenue growth 
over past 5 years 
*Deloitte Fast 50, 2014 
PRIVATE AND CONDIDENTIAL | 26
PRIVATE AND CONDIDENTIAL | 27
PRIVATE AND CONDIDENTIAL | 28
PRIVATE AND CONDIDENTIAL | 29 
More?
PRIVATE AND CONDIDENTIAL | 30 30 
Our 6 beliefs
PRIVATE AND CONDIDENTIAL | 31 
Belief #1: 
Smaller funds result in higher returns.
PRIVATE AND CONDIDENTIAL | 32 
Harsh reality in our industry: 
Most VC Funds Are Not Successful… 
Source: Kauffman Foundation VC portfolio, ninety-nine funds, 1989-2011. Net multiple values as of 12/31/2011
…Larger Funds Are Even Less Successful! 
<1x 
1x - 1.5x 
1.5x - 2x 
PRIVATE AND CONDIDENTIAL | 33 
51% 
34% 
32% 
20% 
10% 
12% 12% 12% 10% 
100% 
100% 
100% 
Large Funds 
(>$250M) 
Small Funds 
($50M - $250M) 
Source: Silicon Valley Bank, Dialing Down: Venture Capital Returns to Smaller Fund Sizes, 2009 
2x - 3x 
3x - 5x 
>5x 
Returns by Fund Size 
% of funds
PRIVATE AND CONDIDENTIAL | 34 
Distribution of Investment Returns
0 5 10 15 20 25 30 Investment Return 
PRIVATE AND CONDIDENTIAL | 35 
iNovia Fund II 
5.0 
4.0 
3.0 
2.0 
1.0 
0.0 
Company Rank 
10 
8 
6 
4 
2 
0
PRIVATE AND CONDIDENTIAL | 36 
Belief #2: 
To be successful you need BIG wins.
PRIVATE AND CONDIDENTIAL | 37 
What Does a Big Win Look Like? 
Invest in the right entrepreneur 
With the right idea 
Who has the right resources 
Currently in the right position 
In the right market 
At the right time
PRIVATE AND CONDIDENTIAL | 38 
Two Ways to Find a Big Win 
1. You have to be right when everyone else is wrong. 
2. You have to get access to the right deals.
PRIVATE AND CONDIDENTIAL | 39 
Belief #3: 
In a portfolio company we are a member of the team.
PRIVATE AND CONDIDENTIAL | 40 
Belief #4: 
Outliers result from a strong thesis and conviction.
So it’s All About Access to the most promising 
PRIVATE AND CONDIDENTIAL | 41 
Ø Proprietary deal flow doesn’t exist without a strong brand 
Ø Entrepreneurs have increasingly more options for capital 
Ø Top tier funds have increasingly more capital to deploy 
Ø Money doesn’t know borders 
Ø Top companies will attract multiple offers
PRIVATE AND CONDIDENTIAL | 42 
Belief #5: 
Access is earned not given.
PRIVATE AND CONDIDENTIAL | 43 
How Do You Gain Access? 
Ø It starts with the Entrepreneur 
Ø Building a community (CEO, CMO and CTO Summits) 
Ø Build the network – Venture Partners, EiRs, angels, eco-system 
Ø Partner with the best funds 
Ø Thought leadership / Domain expertise 
Ø Brand = Success
PRIVATE AND CONDIDENTIAL | 44 
Belief #6: 
Venture capital is not immune from innovation.

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My Personal Entrepreneurial Perspective on " How VC really works" - Concordia University – MBA Finance class

  • 1. My Entrepreneurial Perspective on “How VC really works” Concordia – MBA Finance class Chris Arsenault November 29th, 2014
  • 2. I AM an ENTREPRENEUR! PRIVATE AND CONDIDENTIAL | 2
  • 3. I AM an ENTREPRENEUR! PRIVATE AND CONDIDENTIAL | 3 • I constantly re-question myself while thinking I’m always right… • I out-perform, mostly when under pressure... • I see opportunity where most see chaos... • And I don’t see any valid reason why I can’t do better than the other guy…
  • 4. A background in building tech companies 1993 1998 PRIVATE AND CONDIDENTIAL | 4
  • 5. Launched 2 spins-off Lead my first 2 investments 1998 2001 PRIVATE AND CONDIDENTIAL | 5 Entered in the venture world
  • 6. FUND 2 FUND 3 …FUND 4 PRIVATE AND CONDIDENTIAL | 6 Then came building VC funds… FUND 1 2002 2004 2007 2011 2015
  • 7. PRIVATE AND CONDIDENTIAL | 7 Only possible because of the team
  • 8. I BACK and invest in ENTREPRENEURS PRIVATE AND CONDIDENTIAL | 8
  • 9. • They have ADD (to certain degree)… • Are paranoid, have a fear of failure… • Need to change the world… • Have an unquenchable thirst or desire to succeed… I BACK and invest in ENTREPRENEURS • A strong un-satisfaction with status quo… • Have the ability to feel comfortable in an ever-changing and constantly un-comfortable PRIVATE AND CONDIDENTIAL | 9 world…
  • 10. Raising money is F@*&#!g hard PRIVATE AND CONDIDENTIAL | 10
  • 11. $ PRIVATE AND CONDIDENTIAL | 11
  • 12. “Not every business Is fundable at every moment PRIVATE AND CONDIDENTIAL | 12 in time”
  • 13. What do VCs look for ? PRIVATE AND CONDIDENTIAL | 13 Bright Couragous A great idea
  • 14. Idea’s that change the world… PRIVATE AND CONDIDENTIAL | 14
  • 15. Examples closer to home…. PRIVATE AND CONDIDENTIAL | 15
  • 16. VCs are attracted by the 3 Ts PRIVATE AND CONDIDENTIAL | 16 1- Team 2- Traction 3- Technology …the rest is a given ü a massive market ü Familiar market ü Solid business model ü Complimentary to portfolio
  • 17. VCs trust metrics Know your #’s by heart ! PRIVATE AND CONDIDENTIAL | 17
  • 18. PRIVATE AND CONDIDENTIAL | 18 3 things to remember 1. It’s F@#$ hard to raise money 2. Great businesses get funded 3. Team, traction, execution
  • 19. What do we expect from our PRIVATE AND CONDIDENTIAL | 19 Entrepreneurs?
  • 20. Results In Aggregate, Fund II & Fund III PRIVATE AND CONDIDENTIAL | 20 As of June 30, 2014 $1/2B In aggregate ! revenues ! in 2013 50% of our investment were done at the Seed stage $780M capital raised 46% of our Seed investments got follow-on funding from us 43 Active Portfolio! Companies 2,341 employees @iNovia 2014 Confidential and not for distribution 28% IRR
  • 21. 7X sales increase after 3 years Year 1 Year 2Year 3 PRIVATE AND CONDIDENTIAL | 21 Median Multiple in Sales After iNovia’s First Investment Multiple of initial sales 1.0x 1.0x 1.3x 1.7x 1.7x 2.4x 2.8x 3.5x 3.4x 3.4x 5.6x 6.5x Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Portfolio Growth Momentum!
  • 22. Our portfolio today… is valued @ > US$3B PRIVATE AND CONDIDENTIAL | 22 AdTech Consumer Now a Disney company Now a Airbnb company Now a Nielsen company Now a Collective company Now a 33Accross company eCommerce Now a Yahoo! company Digital Media Enterprise Infrastructure Now a Google company
  • 23. To be successful we need PRIVATE AND CONDIDENTIAL | 23 BIG wins
  • 24. 0 5 10 15 20 25 30 Investment Return PRIVATE AND CONDIDENTIAL | 24 iNovia Fund II 5.0 4.0 3.0 2.0 1.0 0.0 Company Rank 10 8 6 4 2 0
  • 26. 69,800% Revenue growth over past 5 years *Deloitte Fast 50, 2014 PRIVATE AND CONDIDENTIAL | 26
  • 30. PRIVATE AND CONDIDENTIAL | 30 30 Our 6 beliefs
  • 31. PRIVATE AND CONDIDENTIAL | 31 Belief #1: Smaller funds result in higher returns.
  • 32. PRIVATE AND CONDIDENTIAL | 32 Harsh reality in our industry: Most VC Funds Are Not Successful… Source: Kauffman Foundation VC portfolio, ninety-nine funds, 1989-2011. Net multiple values as of 12/31/2011
  • 33. …Larger Funds Are Even Less Successful! <1x 1x - 1.5x 1.5x - 2x PRIVATE AND CONDIDENTIAL | 33 51% 34% 32% 20% 10% 12% 12% 12% 10% 100% 100% 100% Large Funds (>$250M) Small Funds ($50M - $250M) Source: Silicon Valley Bank, Dialing Down: Venture Capital Returns to Smaller Fund Sizes, 2009 2x - 3x 3x - 5x >5x Returns by Fund Size % of funds
  • 34. PRIVATE AND CONDIDENTIAL | 34 Distribution of Investment Returns
  • 35. 0 5 10 15 20 25 30 Investment Return PRIVATE AND CONDIDENTIAL | 35 iNovia Fund II 5.0 4.0 3.0 2.0 1.0 0.0 Company Rank 10 8 6 4 2 0
  • 36. PRIVATE AND CONDIDENTIAL | 36 Belief #2: To be successful you need BIG wins.
  • 37. PRIVATE AND CONDIDENTIAL | 37 What Does a Big Win Look Like? Invest in the right entrepreneur With the right idea Who has the right resources Currently in the right position In the right market At the right time
  • 38. PRIVATE AND CONDIDENTIAL | 38 Two Ways to Find a Big Win 1. You have to be right when everyone else is wrong. 2. You have to get access to the right deals.
  • 39. PRIVATE AND CONDIDENTIAL | 39 Belief #3: In a portfolio company we are a member of the team.
  • 40. PRIVATE AND CONDIDENTIAL | 40 Belief #4: Outliers result from a strong thesis and conviction.
  • 41. So it’s All About Access to the most promising PRIVATE AND CONDIDENTIAL | 41 Ø Proprietary deal flow doesn’t exist without a strong brand Ø Entrepreneurs have increasingly more options for capital Ø Top tier funds have increasingly more capital to deploy Ø Money doesn’t know borders Ø Top companies will attract multiple offers
  • 42. PRIVATE AND CONDIDENTIAL | 42 Belief #5: Access is earned not given.
  • 43. PRIVATE AND CONDIDENTIAL | 43 How Do You Gain Access? Ø It starts with the Entrepreneur Ø Building a community (CEO, CMO and CTO Summits) Ø Build the network – Venture Partners, EiRs, angels, eco-system Ø Partner with the best funds Ø Thought leadership / Domain expertise Ø Brand = Success
  • 44. PRIVATE AND CONDIDENTIAL | 44 Belief #6: Venture capital is not immune from innovation.