2. Sponsoredby: Wuhan Municipal People’s Government,Hubei Provincial Department of Commerce
Organized by: East Lake High-tech DevelopmentZone Administrative Committee,Transn (China) TechnologyCo.,
Ltd.
Forum Topic:Promoting the Developmentof E-commerce in the Era of Globalization
Forum Time:November11, 2014 – November12, 2014
3. • Forum Summary
• Attending Guests
• Forum Results
• Appendix – Review of Subjects Under
Discussion
4. Forum Summary
46 globalized e-
commerce platforms
gathered at the
forum
More than 20 top
global experts and scholars
11hot topics in the cross-
border e-commerce platform
industry
4 languages simultaneously
translated at the venue
(Chinese, English, Russian,
Spanish)
High-end Social
Banquet
7. Attending Guests – Some Government Leaders
Gan Rongkun
Nie Changbing
Lu Yanqun
Hu Lishan
Zhou Feng
Lu Shaye
Li Zuoqing
Zhang Wentong
Zhou Qing
……
Vice-Governor of HubeiProvincial People’s Government
Deputy Secretary-Generalof HubeiProvincial People’s Government
Head of the Department of Commerce of Hubei Province
Wuhan Municipal Committee Member & Secretary-Generalof East Lake Hi-tech Development Zone
Deputy Head of the Hubei Province Development and Reform Commission
Deputy Mayor of Wuhan Municipal People’s Government
Deputy Secretary-Generalof the Wuhan Municipal People’s Government, Chief of the Wuhan Commerce Bureau
Head of the Wuhan East Lake Hi-tech Development Zone
National Commercial Bureau Foreign Trade Office
8. Results of the Forum
5+6
10+30
50
1200
2 million
The realest cross-border e-commerce forum with the most international feel
Covering more than 50 major trading countries and regions
Creating the most influential cross-border event in China
Radiating out to 2 million foreign trade enterprises across the country
Setting up a communication platform, promoting industry development
More than 1,200 excellent enterprises representatives conversed at the venue
Expressing cutting edge viewpoints, sharing successful experiences
5 lectures from experts and 6 high-end dialogues
Linking up government representatives, expressing favourable e-commerce policies
10 provincial departments of commerce, 30 representatives of local municipal commerce de
partments attended the event
9. Results of the Forum – Expressing the Newest Views
Future trends in cross-border e-
commerce
Development of construction of general bonded
zones and the cross-border e-commerce industry
Thoughts on cross-border e-commerce from large
international enterprises
Using an accelerator for cross-border
e-commerce – Overseas Warehouses
1
2
3
4
5 How Chinese sellers can use the amazing upgrade in
cross-border e-commerce
Cross-border and how to use B2B and B2C
How the world welcomes Chinese buyers
and sellers
Setting up the lifeline of cross-border e-
commerce – credit and payment
Breaking through the cross-
border e-commerce
bottlenecks – Language and
Culture
2
3
4
5
6Haitao – New power in cross-
border e-commerce
1
How foreign e-commerce platforms can
welcome Chinese customers
Lectures on 5 topic
s
6 High-end conver
sations
10. Forum Results – Leader Link-ups and Discussions
Hubei Provincial Governmentleaders meet representatives
of platforms from all countries, strengthening communicatio
n and promoting cooperation
11. Forum Results – Leader Link-ups and Discussions
Business systems from all over China and foreign
platforms link up directly and e-commerce policy is
announced
12. Results of the Forum – Tour Banquet
Platform, industry and government representatives engaged
in high-end business negotiations, and got to know e-comm
erce circles from all over the world
13. Forum Results – Sub-forum Influences Four Cities
Foshan
Shenzhen
Wenzhou Shiyan
14. Forum Results – Media Broadcasting
•Cross-border e-commerce
specialist media
organization cifnews
responds positively
•Largest vertical website e-
commerce enterprise in
China – ebrun reported
• More than 40
mainstream media
attend the forum
venue
Media at the
Venue
• Sina, Sohu, Tencent,
163 and other portal
websites passed on
the information
Portal
websites
•Hubei Daily made a
special report on the
11th of November
•Changjiang Daily made
a special report on the
12th of November
Special
Reports
• The four large SNS
development
platforms of
Facebook, Google+,
LinkedIn, Twitter
continue to broadcast
SNS
• More than 200
mainstream media
organizations have
been broadcasting
including ABC, FOX,
CBS and Wall Street
Mainstream
Media
Domestic Media
Foreign Media
18. Topics of the Forum
Future trends in cross-border e-commerce
Development of construction of general bonded
zones and the cross-border e-commerce industry
Thoughts on cross-border e-commerce from large
international enterprises
Using an accelerator for cross-border
e-commerce – Overseas Warehouses
1
2
3
4
5 How Chinese sellers can use the amazing upgrade in
cross-border e-commerce
Cross-border and how to use B2B and B2C
How the world welcomes Chinese buyers
and sellers
Setting up the lifeline of cross-border e-
commerce – credit and payment
Breaking through the cross-
border e-commerce
bottlenecks – Language and
Culture
2
3
4
5
6Haitao – New power in cross-
border e-commerce
1
How foreign e-commerce platforms can
welcome Chinese customers
Lectures on 5 topics
6 High-end conversat
ions
19. Main Lectures
Guest
Cai Xuefeng – General Manager of Yandex
China Region
Content
Future development trends in e-commerce –
social culture, mobilization and development of
smart technology
Future Trends in E-commerce
20. High-end Dialogue
ConversationOrganizationsand Speakers
Dialogue
Chairman
Organization –
Eagle and Bear
Assemblage
Founder
Ren Manning
Eagle and Bear Assemblage – The
w orld’s largest socialgroup in cross-
border e-commerce
Russia
TIU
Founder and CEO
Evgenii Ivanov
Largest B2B e-commerce platform in
the Russian region
Pakistan
Tradekey
Founder and CEO
Junaid Mansoor
One of the w orld’s largest B2B
platforms w ith more than 8 million
members
Chile
Mercantil
Founder
James Brierley
One of South America’s largest B2B
platforms
Ebay Senior executive for
business expansion in
the China region
Li Hongxi
One of the w orld’s most influential
cross-border e-commerce platforms
China’s SME
society
Deputy secretary
Qi Liran
Once executive editor of China’s
most influential SME magazine
“China Small and Medium
Enterprises”
Content
Foreign e-commerce platforms share how to attract Chinese customers and use many
multiple area platforms to go out into the w orld
How Can Foreign E-commerce Enterprises Welcome Chinese Customers?
21. High-end Dialogues 2
Cross-border. How to make use of B2B and B2C
Dialogue organizationsand speakers
Dialogue chairman
organization
Horizon
Chairman of the
Board
Yuan Yue
China’s most influential research and
consultation service groups, social
activist
South Korea
Domeggook Group
Chairman of the
Board
Mo Yeong Il
Makes up 70% of market share in
South Korea
DHgate Deputy President
Zhang Yongjie
World’s leading online B2B trade
platform
Peru
Linio
Founder
Fernando
Latin America’s largest B2C platform
Research Institute of
China International
Electronic Commerce
Netw ork
Deputy Dean
Li Mingtao
APEC E-commerce Business
Alliance
Head of Committee of Experts
Content
E-commerce platform representatives and experts discusshow enterprisescan select
e-commerce models based on the specialfeatures of their ow n products
22. High-end Dialogues 3
The World is Welcoming Chinese Buyers and Sellers
Dialogue organizationsand speakers
Dialogue chairman
organization
ACI
President
Manfred Wiebogen
ACI is an international finance
organization that possesses more
than 13,000 members of business
banks across the w orld. It is the only
foreign currency exchange body
engaged in certification issuing.
US Consulate in
Guangzhou
Business Consul
Michael Middleton
Russian Business
Representative in
China
Executive
Representative
Mantsaev Mergen
Content
The w hole w orld is focused on the Chinese market. Problems that Chinese
manufacturers should focus on when entering the US and Russian markets
23. Themed Lectures 2
Guests
Yu Min – East Lake General Bonded Area
Content
When making the large cross-border e-
commerce business chain, the general bonded
area can provide support, policy and
suggestions
Construction of General Bonded Areas and Industry
Development of Cross-borderE-commerce
24. Themed Lectures 3
Guests
Xi Yunfeng Vice President of Haier Group
Content
How do large cross-border enterprises in the e-
commerce wave change their way of thinking,
adapt to the development of the times and
successfully transform in accordance with the
trends?
Cross-borderE-commerce Thought of Large Int
ernational Enterprises
25. High-end Dialogue 4
Opening Up Lifeline of Cross-Border E-Comme
rce: Credit and Payment
Dialogue Organizations and Speakers
Dialogue Chairman
Organization
TRUST-ON.NET
Founder
Streifler Dirk
China and Germany’s largest
organization providing legal
supportservices and
certification for B2B platforms
PWC Founder
Rebecca Wong
World’s top accountancy firm
and professional consultation
services organization
Russia
PayU
CEO
Elena Orlova
Online paymentpioneer in the
Russian speaking region
Paypal General
Operations
Manager
Wu Jingqi
The world’s largestonline
paymentplatform
Hscode President
Zhan Fudong
The mostauthoritative import
and export data and trade
compliance contentprovider
Content
How to provide even more support and service in credit links
relating to cross-border e-commerce
26. High-end Dialogue 5
Breaking Through the Cross-Border E-commerce Bottleneck
– Language and Culture
Dialogue Organizationsand Speakers
Dialogue Chairman
Organization
China Overseas
Investment Union
CEO
Zheng Shuai
China’s most influential cross-border
finance and international
communication platform
Spain
SoloStocks
General Marketing
Manager
Manuel Camacho
B2B platform w ellknow n to the
Western European region, covers 12
countries in Europe and South America
Transn Founder and
President
He Enpei
China’s largest new language service
provider
China Council for the
Promotion of
International Trade
Vice Secretary of
the International
Connections
Department
Han Meiqing
Cross-cultural communication specialist,
international trade and trade promotion
expert
Lightinthebox Chief Inspector of
investment
attraction
He Qiuling
China’s largest self-operating B2C
cross-border e-business
Content
How to solve the language and culture bottleneck, promote the sustained healthy
development of cross-bordere-commerce
27. Themed Lectures 4
Using the Cross-BorderE-Commerce Accelerator – Overseas Ware
houses
Guest
Li Yansheng Senior Vice President of 4PX
Content
Fully utilizing the new way of thinking about
logistics and model of “Overseas Warehouses”,
promoting localized marketing for cross-border e-
commerce.
28. Themed Lecture 5
How Can Chinese Sellers Use Cross-Border E-Commerce to Upgrade?
Guest
Shao Baoling Founder of Dragon King Case Co.,
Ltd.
Content
Explaining how traditional sellers can use cross-
border e-commerce to grow using Dragon King
Case Co., Ltd. as an example
29. Themed Lectures 5
Haitao – A New Power in Cross-Border E-Commerce
Dialogue Organizations and Speakers
Dialogue Chairman
Organization
China Service
Trade Association
E-Commerce
Committee
Member
Executive Director
Su Jun
E-Commerce Association directly
subordinate to the Ministry of
Commerce
Yifan Shop COO
Wan Jianwei
One of the largeste-commerce
websites selling everyday
products
Singapore
Square Capital
President
Joseph Liu
In the top three Haitao for three
consecutive years in Singapore
Culigo President
Yang Yihua
China’s firste-commerce
platform to focus on importing
commodities
Russia
Molotok
General Manager
of Development
Sergey Grechin
One of the mostinfluential B2C
platforms in the Russian region
Content
The new flourishing of the Haitao model and the new
opportunities and challenges it faces
