Connecting Art and the Internet   Chiaki Hayashi




                                  Chiaki Hayashi
Who is loftwork?
          Chiaki Hayashi
the leading creator network
with 13,000 registered creators


                        Chiaki Hayashi
as social media
organize blog events for museums




                                   Chiaki Hayashi
for the National Museum of Mondern Art, Tokyo

                         Chiaki Hayashi
for the Meguro Museum of Art, “Naofumi Maruyama Solo exhibition”

                                             Chiaki Haya...
for Mori Art Museum, “Chalo! India”

               Chiaki Hayashi
Yahoo! creative award

  Chiaki Hayashi
Microsoft ReMIX

Chiaki Hayashi
as collaboration place
     hold public competitions




                                Chiaki Hayashi
Roooots - product redesign project
 - Open Competition                 - Period     2009/02/18 3/17
 - CC BY-NC-ND was app...
Echigo-Tsumari Art Triennale, Product Redesin Project

                                 Chiaki Hayashi
Sales have stretched 10 to 20 times!




                               Chiaki Hayashi
rice   sake   beans       cookie           sake




cake    wrap      coffee   handkerchief      sake


                  ...
Groundswell




              Chiaki Hayashi
Groundswell




              Chiaki Hayashi
Groundswell
21000


18071


15143


12214


9286


6357


3429




              Chiaki Hayashi
Groundswell
                                      98


                                      96
 96.6

                   ...
Magazine        Newspaper




           TV



Radio             Web


                            Chiaki Hayashi
Magazine




Radio    Web       Newspaper




          TV


                               Chiaki Hayashi
Relationship, Social
>                 Real time stream




                     <
Past
         =


       Present




  ...
Art × Internet
 Latest cases



                 Chiaki Hayashi
Chiaki Hayashi
Chiaki Hayashi
Chiaki Hayashi
Chiaki Hayashi
Chiaki Hayashi
CC applied exhibition
           at Mori Art Museum



loftwork                           Chiaki Hayashi
First exhibition in Japan that applied CC license
                     to allow people take pictures
           “According...
Artist: Ai Weiwei




Ai Weiwei is a leading Chinese artist, whose work for the 2008 Summer
Olympics, known as the "Bird's...
Background:

- MAM wanted to allow visitors to take photos
  to encourage more people to come and enjoy the museum

- MAM ...
How to apply CC to the exhibition:

- CCJP prepared the draft CC license agreement between the
museum and the artist.
(Mos...
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
loftwork   Chiaki Hayashi
Results:



- Over 42 articles featuring the effect of CC in art exhibition,
  including NHK’s special cover

- over 400 b...
It’s your turn!




loftwork                     Chiaki Hayashi
Thank you




            Chiaki Hayashi
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20091109 CC Salon at Seoul

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20091109 CC Salon at Seoul

  1. 1. Connecting Art and the Internet Chiaki Hayashi Chiaki Hayashi
  2. 2. Who is loftwork? Chiaki Hayashi
  3. 3. the leading creator network with 13,000 registered creators Chiaki Hayashi
  4. 4. as social media organize blog events for museums Chiaki Hayashi
  5. 5. for the National Museum of Mondern Art, Tokyo Chiaki Hayashi
  6. 6. for the Meguro Museum of Art, “Naofumi Maruyama Solo exhibition” Chiaki Hayashi
  7. 7. for Mori Art Museum, “Chalo! India” Chiaki Hayashi
  8. 8. Yahoo! creative award Chiaki Hayashi
  9. 9. Microsoft ReMIX Chiaki Hayashi
  10. 10. as collaboration place hold public competitions Chiaki Hayashi
  11. 11. Roooots - product redesign project - Open Competition - Period 2009/02/18 3/17 - CC BY-NC-ND was applied - applicants 177 creators for all applied works - applied works over 900 works Echigo-Tsumari Art Triennale, Product Redesign Project Chiaki Hayashi
  12. 12. Echigo-Tsumari Art Triennale, Product Redesin Project Chiaki Hayashi
  13. 13. Sales have stretched 10 to 20 times! Chiaki Hayashi
  14. 14. rice sake beans cookie sake cake wrap coffee handkerchief sake Chiaki Hayashi
  15. 15. Groundswell Chiaki Hayashi
  16. 16. Groundswell Chiaki Hayashi
  17. 17. Groundswell 21000 18071 15143 12214 9286 6357 3429 Chiaki Hayashi
  18. 18. Groundswell 98 96 96.6 94 92 92 91.8 90 89.3 88 86 84 Chiaki Hayashi
  19. 19. Magazine Newspaper TV Radio Web Chiaki Hayashi
  20. 20. Magazine Radio Web Newspaper TV Chiaki Hayashi
  21. 21. Relationship, Social > Real time stream < Past = Present Future Chiaki Hayashi
  22. 22. Art × Internet Latest cases Chiaki Hayashi
  23. 23. Chiaki Hayashi
  24. 24. Chiaki Hayashi
  25. 25. Chiaki Hayashi
  26. 26. Chiaki Hayashi
  27. 27. Chiaki Hayashi
  28. 28. CC applied exhibition at Mori Art Museum loftwork Chiaki Hayashi
  29. 29. First exhibition in Japan that applied CC license to allow people take pictures “According to What?” from 25 July to 8 November 2009 loftwork Chiaki Hayashi
  30. 30. Artist: Ai Weiwei Ai Weiwei is a leading Chinese artist, whose work for the 2008 Summer Olympics, known as the "Bird's Nest," was quite famous. He is also known as an artistic resistant to Chinese government showing his opinions through his artworks. loftwork Chiaki Hayashi
  31. 31. Background: - MAM wanted to allow visitors to take photos  to encourage more people to come and enjoy the museum - MAM was interested in the positive effect of blogosphere (Social) to the number of visitors - MAM judged Ai Weiwei was likely to say OK to adopt CC,  and solo exhibition was much easier to clear the copyright issue - His artworks were mainly huge objects and installations, MAM need not worry about "illegal duplication" of his artworks  due to allowing people to take photos loftwork Chiaki Hayashi
  32. 32. How to apply CC to the exhibition: - CCJP prepared the draft CC license agreement between the museum and the artist. (Most conservative license CC BY-NC-ND 2.1 Japan was chosen to reduce risks.) - Every artwork is allowed to be taken picture  (Operation might be much harder if the museum had excluded several artworks) - Put the notice at the entrance and the flyers to give away to visitors - MAM prohibited these actions;   No movie shooting, No tripod, No flash loftwork Chiaki Hayashi
  33. 33. loftwork Chiaki Hayashi
  34. 34. loftwork Chiaki Hayashi
  35. 35. loftwork Chiaki Hayashi
  36. 36. loftwork Chiaki Hayashi
  37. 37. loftwork Chiaki Hayashi
  38. 38. loftwork Chiaki Hayashi
  39. 39. loftwork Chiaki Hayashi
  40. 40. loftwork Chiaki Hayashi
  41. 41. Results: - Over 42 articles featuring the effect of CC in art exhibition, including NHK’s special cover - over 400 blogs of the visitors about the exhibition, mostly positive feedback - more and more museums are to adopt CC in Japan loftwork Chiaki Hayashi
  42. 42. It’s your turn! loftwork Chiaki Hayashi
  43. 43. Thank you Chiaki Hayashi

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