11. Roooots - product redesign project
- Open Competition - Period 2009/02/18 3/17
- CC BY-NC-ND was applied - applicants 177 creators
for all applied works - applied works over 900 works
Echigo-Tsumari Art Triennale, Product Redesign Project
Chiaki Hayashi
29. First exhibition in Japan that applied CC license
to allow people take pictures
“According to What?” from 25 July to 8 November 2009
loftwork Chiaki Hayashi
30. Artist: Ai Weiwei
Ai Weiwei is a leading Chinese artist, whose work for the 2008 Summer
Olympics, known as the "Bird's Nest," was quite famous. He is also
known as an artistic resistant to Chinese government showing his
opinions through his artworks.
loftwork Chiaki Hayashi
31. Background:
- MAM wanted to allow visitors to take photos
to encourage more people to come and enjoy the museum
- MAM was interested in the positive effect of blogosphere (Social)
to the number of visitors
- MAM judged Ai Weiwei was likely to say OK to adopt CC,
and solo exhibition was much easier to clear the copyright issue
- His artworks were mainly huge objects and installations,
MAM need not worry about "illegal duplication" of his artworks
due to allowing people to take photos
loftwork Chiaki Hayashi
32. How to apply CC to the exhibition:
- CCJP prepared the draft CC license agreement between the
museum and the artist.
(Most conservative license CC BY-NC-ND 2.1 Japan was chosen to reduce risks.)
- Every artwork is allowed to be taken picture
(Operation might be much harder if the museum had excluded several artworks)
- Put the notice at the entrance and the flyers to give away to visitors
- MAM prohibited these actions;
No movie shooting, No tripod, No flash
loftwork Chiaki Hayashi
41. Results:
- Over 42 articles featuring the effect of CC in art exhibition,
including NHK’s special cover
- over 400 blogs of the visitors about the exhibition,
mostly positive feedback
- more and more museums are to adopt CC in Japan
loftwork Chiaki Hayashi
