Chelsea Parks presentation for Method.

1. cleans you up
chelsea parks • ma advertising design • adve351• professor delashmet

2. about
•method was founded in 2001 by adam lawry
and eric ryan in their apartment in san francisco
•company was created as a reaction against
chemically-infused cleaning products
•they believe that “cleaning products shouldn’t
have to hide under the sink”
•introduced body and hand wash in 2003
•method is known for brilliant package design
and simple marketing

3. the original campaign

4. a good shower
can clean even
the dirtiest body.
and mind.
cleans you up

5. we can make just
about anyone feel
immaculate again.
cleans you up

6. you’ll feel like
a new woman
when we’re done
with you.
cleans you up

7. campaign purpose
engage consumers with the method brand
in a noninvasive, but personally compelling
way. the campaign should make them
believe not just in the product, but in the
ethos of method as a brand.

8. creative brief
objective: to create a campaign for method
marine naturals body wash that uses a microsite
and two social media outlets
strategy: use hollywood’s most notoriously dirty
celebrities to show that if method can clean them
on the inside and out, then it can surely clean you

9. target audience
mainly women, but generally eco-friendly,
semi-hipster, culturally-relevent people who
make a genuine effort to buy products
that are socially responsible. they don’t
look for a lot of frills, but instead are more
impressed with products that are good for
both them and the environment.

10. big idea
method cleans you up (that’s what body
washes are supposed to do, right?) so,
when you feel clean on the outside, you’re
bound to feel clean on the inside.

11. social media

12. iphone application

18. twitter

20. microsite