How to Use Pinterest to drive traffic to your real estate website. Presented live 11/20/14 in Mesa, AZ.

1. Advanced Pinterest
for
Real Estate Agents
How-To Drive Traffic to Your Website

2. Why Are You Here?

3. Why are you here?
Real estate agents struggle to get visitors to their website
and aren’t sure how to drive more traffic.
NAR says Pinterest is driving more traffic than google+ &
YouTube.
AND the largest category on Pinterest is “HOME”, but most
real estate agents aren’t capitalizing on this.
Today… I reveal THE system that drove over 2300 unique
visitors to my site in 30 days.

4. THE GOAL
Eyes on your website

5. How do you get visitors to your
website?
YOUR
WEBSITE /
BLOG
FB
Twitter
Pinterest
Google+
Other social
media
Direct mail
Business
cards

6. One click to your website / blog
Go to Pinterest

7. Disclaimer
My results are not typical...the law requires me
to make sure you know all of this requires
effort. Everyone’s results will differ

8. What this is about
Perfect for agents looking to increase your:
● following
● transactions
● web traffic
● your income

9. Who is this for?
● Top Producers
● Buyer’s Agents
● Listing Agents
● Mortgage Professionals

10. Not for?
● Attorneys
● Investors
● Buyers
● Sellers

11. Social Media (Pinterest) isn’t going
anywhere
● Pinterest is the fastest growing website
EVER!
● Pinterest drives more traffic than Twitter
● 80% of all pins are re-pinned opposed to
1.4% of tweets that are retweeted
● Pinterest has a long lifespan - 50% of visits
happen 3.5 months after a pin is pinned

12. Pinterest User = Homeowner?
● 80% of Pinterest users are female
● The majority of the Pinterest user’s average
income is $75,000+ - real estate consumer?
● More Pinterest users live in the suburbs than
the inner city

13. Benefits of Pinterest for You
the Real Estate Agent
1. Drive traffic to your site immediately
2. Traffic brings google ranking - organic
search results will be bolstered over time
3. Grow your sphere FAST

14. About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Author of Pinnable Real Estate
Tested, tested & tested some more.
I love Pinterest! Driven more web traffic than
blogging & direct mail ever did.

15. Pinnable Real Estate - the book

16. Charlie’s Top Keywords for Pinterest
Boards
www.pinnablerealestate.com

17. The Challenge - Web Traffic
Are you avoiding social media / internet
marketing? (Pinterest)
1. Do you think Pinterest is a waste of time?
2. Do you think Pinterest is a fad?
3. Do you think Pinterest is hard?

18. Web Traffic = More Leads
What other options do you have for leads?

19. My Top Pin - Over 10,400 pins...
How does that happen?
I will show you the step-by-step system to
succeeding on Pinterest.
= Web Traffic

20. AND 32 new followers last week
& 250% growth in followers in 60 days

21. October 2013
Started with 100 followers
End of December - 350 followers

22. Now… You aren’t using Pinterest
● Most REALTORS I meet don’t know how to
get visitors to their site.
● 997,148 Realtors in the US - May of 2013
(NAR)
● 984 Realtors on Pinterest (My count)
the goal:
get traffic to your website / blog using Pinterest

23. Now to the Result
A= Now B= Result
Not sure what to do Social media savvy
No web traffic Tons of traffic
No google ranking google ranking
no one seeing your blog your blog being seen
completing more sales
Keep the cycle going

24. End Result
Confident Pinterest RE Expert
What would it mean if you could?
● Get effective web traffic
● Have a strong web presence
● Generate more leads
& Find Clients you LIKE!

25. Are you not generating enough
leads?
● Avoiding social media?
● Not sure what to say?
● Not staying in contact with your previous
clients?
● Potentially missing deals?

26. Shift in Thinking
● Newspaper marketing?
● Postcard marketing?
● What if there was a system to help you
connect with your potential client & NOT
HAVE TO PAY FOR IT?

27. Pinterest brings $
● Average order amount of a Pinterest
shopper $153 vs Facebook shopper $85
● A pin generates $.78 in sales
● 47% of Pinterest purchases are “happen
upon”

28. Why this is Awesome
Pinterest can benefit you!
1. You can connect with your ideal client based
on interest
2. You don’t have to call FSBO’s, send
postcards or pay for other ads.
3. You get more web traffic than you need!
More leads = more clients (pinterest user is
more affluent)

29. Today: Steps Necessary
Overview
1. What are you going to Pin
2. Pinning
3. Your Site
4. Common Mistakes
The goal = LEADS = SALES

30. Best FREE Lead Generator
(PINTEREST Marketing)
Your mindset: Social Media is hard - too much
work, too much time. FLIP IT!
I’m connecting & engaging
● I see Pinterest as a way to connect with my
potential clients.

31. Pinterest Basics
Let’s go to Pinterest!

33. What to Pin?
Categories:
● Your Interests
● Real Estate - Direct (Screams “i sell r.e.)
● Home related (i.e. home decor, storage, etc)
● Community (Scottsdale, Mesa, Gilbert)

34. What are you going to Pin?
● What’s your thing?
● What’s working in your current Pinterest
boards?
why is it so great?

35. Pinning: What you NEED to know…
Basics
1. Image
2. Source: from a website
3. Call to action?
Advanced Tip: Your fave pins won’t be the top pins

37. 2 Types of Pins
1. Re-pins : Pinning pins you find on Pinterest
○ Testing topics
2. Your Own Pins: Pinning your blog posts

39. Your Blog Cycle
4 Topics for your blog
Ideas:
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community

40. Edit a Pin
Let’s edit a pin!

42. What to do
● Start Pinning
● 4-5 pins each day in each category
● Use Keywords
● spread out your pins
● Be engaging

44. Boards

45. Your Site - Where are you sending
traffic
Options:
● Self Hosted Blog
● Other Blog
● Google+ Page
● FB profile
● Other mini-blogs

46. Your Site - Things to Consider
1. What do you want your potential client to see
when they click your pin?
2. Do you want to own where you are sending
potential clients?
3. What is the next step when they get there?

47. Top Pinterest Mistakes
Pinning:
● Listings Only
● Team members photos
● Business Only
● Corporate Vibe
Advanced Tip: 80% not business

48. From Now to Results
now: no leads from Pinterest
Result: Confident web traffic DRIVER

49. What will this do for you?
1. You will be confident in using social media,
Pinterest in particular
2. You will create an entirely new stream of
web traffic
3. You will connect with your potential clients
4. You will be in front of your ideal client!

50. Resources
● Pinnable Real Estate - Amazon.com
● Follow us on Pinterest (Pinterest for real
estate)
● If you’re local, join the monthly mastermind
www.charlieallred.com
● 5 week Pinnable Training

51. Requirements
● Willing to use Pinterest regularly
● Willing to learn each week & ask questions
on the weekly call
● Want have more leads
● Willing to work professionally with your
clients
● Want to actually help homeowners

52. IF YOU’RE ACCEPTED
● 5 weeks of hands on training with me
personally
● One hour of one on one phone consultation
(skype or google hangout) with me to work
through anything
● BONUS: Website Evaluation from me

53. Phase 1: Five weeks of Intensive
Training
● Mondays: I teach you what to do
● Thursdays: Live Q & A
● Each week we cover a major milestone you
have to pass through
● By the end of week 5 you should be gaining
followers / web traffic quickly

54. Week 1- Pinning - Your Foundation
Evaluate your starting point
Get your Pinterest boards up
Get pinning
Profile completed properly

55. Week 2 - Nichify
Find your interests
See how popular your interests are
Track our results
Your Blog

56. Week 3- Keywords
Advanced look at keywords

57. Week 4 - Track
Tracking results is the most important factor
This isn’t the most fun step, but necessary for
success
BONUS: Make Your Pins Prettier Tutorial

58. Week 5 - Advanced Tips
How to use Pinterest & Google+ together
Advanced Pinterest Tools
BONUS: Hashtag Training

59. One hour of one on one phone
consults
● I would wait until the end of the 5 weeks,
otherwise your questions may be answered
in the weekly calls
● Use this time to answer situational calls
● Save up your questions from real life
Pinning!

60. Total Value
Five week training : $5997
One hour of live consulting: $625
Website Review : $250
Total Real Value = $6872

61. The Bottom Line
One time payment: $997
Or
Two installments: $597

62. By Application Only
● Only 5 spots available
● $200 REFUNDABLE deposit
APPLY AT:
pinnablerealestate.com/pinterest-course/apply

63. Fast Action Bonus
● FIRST 3 DEPOSITS ONLY $697 (Save
$300) one time payment
● or two payments of $397
pinnablerealestate.com/pinterest-course/apply

64. Here’s how it works
● You enroll at: www.pinnablerealestate.
com/pinterest-course/apply
(save $300 by going fast)
● $200 deposit totally REFUNDABLE

65. Here’s how it works
● My assistant will contact you to set up a time for us to
talk personally this week
● I will call you and we will talk for 15 minutes
● If you are a good fit, you pay the balance, if you are not,
I refund your $200 immediately

66. Q & A
pinnablerealestate.com/pinterest-course/apply
charlie@srephoenix.com