You should create content that your audience would want to read and share. Shareable content not only helps spread your brand name around and increase brand awareness, but also assist your website search rankings as it attracts off-site links.

1. How to Create
Highly Shareable
E-Commerce
Content

2. Introduction
Sometimes your products play a relatively minor role in
e-commerce content marketing in spite of delivering
value. Your audience decides how it wants to perceive
your content and what it wants to be presented about.
This is the heart of any e-commerce content marketing
strategy.

3. Therefore, you should create content that your audience would want
to read and share. Shareable content not only helps spread your
brand name around and increase brand awareness, but also assist
your website search rankings as it attracts off-site links.
So, without further ado, let’s take a look at some techniques and
tricks about how to create content that encourages shares and links.

4. 1.
Your Competitors are Also Striving to Create More
Shareable Content.

5. Therefore, you can make a list of topics that the majority of your
competitors are running after for and find out the content pieces that get
a significant amount of engagement.
There are many ways to “steal” the ideas/topics, scroll through your
major competitors’ Twitter pages, for instance, and note down the tweets
that garnered the most tweets and comments. Find out what those
popular tweets have in common,–it can be the topic, the hash tags, the
wording and even posting time.
Next, steal that idea, rewrite it with your own perspective and make it
more detailed, valuable, and actionable.

6. 2.
People share content that would be “attractive” to
their recipients.

7. The format matters because no one wants to share a chunky block of text
that will give people a headache before even before they start digging in.
Break your paragraph body into short pieces that are more scanable.
Insert enticing images wherever you think the attention level would
possibly drop.
At the end of the blog post, present the info-graphic version of the
content. Compared with plain text, visual content drives more traffic and
engagement

8. 3.
Different customers will be at the different buying
stage

9. Therefore, it’s important to create content that target each step of the
buyer journey so that all of your audience will find a valuable piece that is
worth sharing.
Just like how you create various Google ad in order to cover as many
audiences as you can. You should also research for the most popular
keywords using tools such as Google Keywords Planner. After all, you
won’t get audience to share content if you aren’t creating content your
audience is searching for in the first place.

10. 4.
Drive More Engagement

11. This is a no-brainer–when you want to drive more engagement, you have
to embed images and videos into your content.
Bring your text to life by translating it into videos. In this way, you will
illustrate the information you’re trying to communicate and make it
simpler for users to resonate and interact with your content. Try to tell a
story in your videos since stories are more memorable which means that
they relevant for longer and prompt more sharing.

12. Thanks!Any questions?
You can find me at @username & user@mail.me
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