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Why facebook marketing networking has evolved


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Why facebook marketing networking has evolved

  1. 1. Why Facebook Marketing?<br />How the world’s most popular website can help you grow your business<br />
  2. 2. Is Facebook Marketing Effective?<br />Have you noticed more and more ads directing people to companies’ Facebook pages instead of their websites?<br />
  3. 3. Cost per visitor<br />* Assuming $100 in advertising and marketing costs<br />
  4. 4. Facebook creates word of mouth<br />
  5. 5. How does word of mouth spread on Facebook?<br />Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).<br />
  6. 6. Facebook is the most powerful networking platform ever invented<br />Facebook has over 700 million active users.<br />On any day, half of these people log in to check their Facebook relationships<br />The average user spends 32 minutes a day on Facebook<br />The average user has 170 friends (relationships) on Facebook<br />
  7. 7. It is all about staying in contact with your existing and future customers<br />
  8. 8. It’s all about networking!<br />In all fields and professions, the top performers have always been those with the most active relationships to:<br /><ul><li>Ask help from
  9. 9. Get introductions and referrals from
  10. 10. Get advice and information from
  11. 11. To help generate word of mouth </li></li></ul><li>Networking has evolved<br />
  12. 12. Facebook messaging vs. Email<br />93% of Facebook messages are opened.<br />Only 27% of email messages are opened<br />VS.<br />“Permission” or “Opt-In” Marketing + Word of Mouth + Engagement<br />
  13. 13. Everyone you want to connect with is either already using Facebook - or is to close to someone who is.<br />
  14. 14. Learn more about how Facebook marketing can help your business<br />Charles Brown<br />The Web Marketing Coach<br /><br />@charbrown (Twitter)<br />817-501-6892<br />