If you are a Gmail user, then I must tell you that you are representing the lucky lot on the planet. Those who use Gmail as the means of communication know that the mail from Google keeps everything organized. From your regular mails to the promotional Ads that show up, everything remains in order. Gmail proudly flaunts Email Marketing with “Promotions” section or tab in the interface. Various catchy offers show up inside the “Promotions” tab but the using has become a tad bit difficult with all those on liner ads without the images that used to show up.
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Email Marketing and the Effect of Gmail's New Promotions Tab Grid View Feature
1.
2. If you are a Gmail user, then I must tell you
that you are representing the lucky lot on the
planet. Those who use Gmail as the means of
communication know that the mail from
Google keeps everything organized. From your
regular mails to the promotional Ads that show
up, everything remains in order. Gmail
proudly flaunts Email Marketing with
“Promotions” section or tab in the interface.
Various catchy offers show up inside the
“Promotions” tab but the using has become a
tad bit difficult with all those on liner ads
without the images that used to show up.
3.
4. In the past people would find the tab easy to use
because of all the lucrative images which used to
pull the attention of people like magnets. Now as
they are hidden deep within the ads, a common
folk has hard time finding it. One simply can’t get
a clue as where to click to try out the gym that he’s
dying to go to or to buy latest trendy pair of shoes
that just arrived in the market. Now days you will
have to navigate through the lines of writing
before getting to the main part. Bored? Don’t be.
Gmail has the solution of reading the ads line by
line. Just enroll for Gmail’s Field Trial option and
notice that your “Promotions” tab has become a
feast for the sore eyes.
5.
6. That’s right. New feature of Gmail gives the
“Promotions” tab the visual lift it needed. To
be a part of this “Field Trial” thing, simply sign
up using g.co/gmailfieldtrial address. It’s a bit
of a lottery so if you are chosen for the job,
Gmail will extract the images from your
promotional ads and show them directly using
the new Grid-Style layout. Thus, you will be
able to see important images that are there. Of
Course, for that, you will need to have the
“Promotions” tab enabled.
7.
8. It must be said that with this new feature, the
Email Marketers will have easier task at their
hands of attracting people. More and more
conversions and leads will kick in. The Advertisers
will have a great opportunity where they will be
able to bring their products to limelight even
before the user opens up the email using this grid
view. If a company has a verified google plus
page, it can send a logo embedded into the email
along with the offer just to let the users identify
with the company. Wait, that is not all. You must
type in the sender’s identity in 20 characters and
the subject of the mail in 75. There is also a
guideline about what the email should have inside
and how.
9.
10. So what happens if you don’t like the look of
your promotional tab? Is there any way of
switching back? Well, there is. You can simply
click a button right at the top of your
“Promotions” tab to switch back to the
standard layout from grid if you don’t like it.
There are a lot of new tweaks in this feature.
Keep your eyes peeled to know more.