Marketing

1. Marketing
TOPIC:GHEE
• PRESENTEDBY
LAXMI SAHU
SATISHVISHKARAMA
SANKETKOLAGE
CHANDANMEHTA
TRIVENI RASTOGI

2. INTRODUCTION OF GHEE
At present about 28% of the total milk production is utilized for the manufacture of about one
million ton of ghee per annum.
Ghee is very popular product since from ancient time and have greater demand during festival and
other ceremonial function.
Ghee has a market demand of around one million ton per annum in India.
Ghee means the pure heat clarified fat derived solely from milk and curd or from desi
ghee{cooking} butter or from cream to which no coloring matter or preservative has been added.
Ghee is the name of anhydrous butterfat in India , where it is prepared in large quantities , it is
commonly mixed with the milk fat of the buffalo.
Satish

3. BRAND NAME OF GHEE
Satish

4. WHAT IS STP?
Chandan

5. PORTER STRATEGY OF GHEE IN MARKET FROM 2017-2022
Chandan

6. PROCESS OF GHEE MAKING
Sanket

7. HOW IS IT MADE?
Ghee is a clarified butter variant popular in middle eastern and India cusisnes.
Its created from cow’s milk butter that has been cooked at a low temperature until the
water evaporates, leaving only the milk solids.
Ghee preserves more nutrients than conventional clarified butter since it is cooked at a
low temperature, usually under 100 degrees.
Ghee has recently acquired tremendous popularity owing to its purported spiritual and
medical benefits.
Ghee is utilized in conjunction with herbal therapy.
Laxmi

8. TOP 10 IMPORTANCE OF GHEE?
Triveni

9. DIFFERENCE BETWEEN DABUR AND AMUL GHEE
DABUR GHEE
• Dabur ghee has the goodness of vitamin A and
helps boost immunity.
• It is sourced from milk of indigenous cows bred
in small farms and is 100% pure.
• It contains fat soluble vitamins and has many
health benefits.
• Dabur ghee market price is rs 599
AMUL GHEE
• Amul ghee can be swapped for vegetable oil or
coconut oil in baked goods or deep frying.
• It is sourced from fresh cream and it has typical
rich aroma and granular texture.
• It contains good soucres energy and provides
vitamins to human body.
• Amul ghee market prices is rs 545.
Suraj

10. THANK YOU