1. GalyaKorukhchyan TatianaPeskova Eugene Peskov Fun@our city FirMare Irkutsk State University Siberian-American School of Management

2. “When I was 5 years old, my mom always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “happy.” They told me I didn’t understand the assignment and I told them they did not understand life.” (unknown author) The problem: the youth leaves the city.

4. They cannot implement their knowledge here. They do not get fun here.

5. Human development is low;

6. Wealthy students follow their parents.” (Aleksandr, former government employee) “It is a Russian countryside. There is nothing to do here.” (Current Irkutsk students)

7. Safety A new dress Books Ice cream, coffee Family & Friends Traveling Money & House Encouraging employer Balloons Sun & Beach & Fresh air Fun, Happiness, and Delight are…

8. Environment & Events Career Fun@our city Family & Friends Leisure time