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Myboutiquehotel.com
Market positioning




Myboutiquehotel.com has a very cleaned
design, not very interactive, basic
presentation of the hotels
Customer engagement points
 Website
 Partnership with airlines (airlines website)
 Mobile applications for Iphone
 Social medias (facebook, twitter, google+)
Engagements


When you click, you are          When you click, you are
redirected to                    redirected to
myboutiquehotels.com twitter’s   myboutiquehotels.com
account. More active than        facebook’s page. No activity on
facebook, no pictures, no        the fan page since 2009… No
interactions with customers.     interactions with customers.

On Myboutiquehotels.com          When you click, you add a plus
website, you can book online,    to myboutiquehotels.com ’s
contact the website              page. You can olsy add a plus,
administrator. But there is no   no interactions, no customers
previous travellers              interactions.
experiences, no way to give
your opinion about hotels.
Engagements
Airlines partnerships
 You can go either to the booking portal of skymiles.com
 (Aairlines), or even to Airfrance or KLM booking portal

 You can earn miles on airlines loyalty cards when booking a
 hotel through Myboutiquehotel.com
Shadman Christopher
Chabrier-Langenfeld Guillaume
Blancard Charlotte




Thank you for reading!

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Myboutiquehotel

  • 2. Market positioning Myboutiquehotel.com has a very cleaned design, not very interactive, basic presentation of the hotels
  • 3. Customer engagement points  Website  Partnership with airlines (airlines website)  Mobile applications for Iphone  Social medias (facebook, twitter, google+)
  • 4. Engagements When you click, you are When you click, you are redirected to redirected to myboutiquehotels.com twitter’s myboutiquehotels.com account. More active than facebook’s page. No activity on facebook, no pictures, no the fan page since 2009… No interactions with customers. interactions with customers. On Myboutiquehotels.com When you click, you add a plus website, you can book online, to myboutiquehotels.com ’s contact the website page. You can olsy add a plus, administrator. But there is no no interactions, no customers previous travellers interactions. experiences, no way to give your opinion about hotels.
  • 5. Engagements Airlines partnerships You can go either to the booking portal of skymiles.com (Aairlines), or even to Airfrance or KLM booking portal You can earn miles on airlines loyalty cards when booking a hotel through Myboutiquehotel.com