Making App Security and Delivery Ridiculously Easy

1. ©2023 F5
1
Maria Julia Salazar
Major Account Manager
Making App Security and Delivery
Ridiculously Easy

2. ©2023 F5
2 ©2023 F5
2
The way organizations deployed apps used to be very simple
2013
Traditional
Data Centers

3. ©2023 F5
3 ©2023 F5
3
In 2017, it was commonly assumed that in the ‘end state’,
all apps would be in the public cloud
2013
Traditional
Data Centers
2023
Public Cloud
2013
Traditional
Data Centers

4. ©2023 F5
4 ©2023 F5
4
Organizations were looking for specific business benefits
Greater
business agility
Improved
TCO
Increased
uptime
More reliable
security

5. ©2023 F5
5 ©2023 F5
5
That prediction was
wrong on multiple levels

6. ©2023 F5
6 ©2023 F5
6
Truth is, apps went where the business needed them
AWS
15%
Private cloud
23%
Colocation
11%
Azure
Google
Cloud
7%
Edge
12%
11%
Traditional
data centers
21%

7. ©2023 F5
7 ©2023 F5
7
Public cloud is not just a new location for apps
Logic API
Data GUI

8. ©2023 F5
8 ©2023 F5
8
The cloud accelerated the emergence of modern apps:
decomposed and dynamic vs. monolithic and transactional
GUI
Logic API
Data
Traditional App Modern App
Logic API
Data GUI

9. ©2023 F5
9 ©2023 F5
9
So not only did traditional apps move to multiple
environments…
AWS
Private cloud
Colocation
Azure
Traditional
data centers
Google
Cloud
Edge
15%
23%
11%
7%
12%
11%
21%

10. ©2023 F5
10 ©2023 F5
10
… but modern apps exploded and are now distributed
dynamically across locations
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
15%
23%
11%
7%
12%
11%
21%

11. ©2023 F5
11 ©2023 F5
11
… but modern apps exploded and are now distributed
dynamically across locations
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
15%
23%
11%
7%
12%
11%
21%

12. ©2023 F5
12 ©2023 F5
12
APIs and app-to-app connections have increased complexity
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
API
API
API
API
API
API
API
API
API
15%
23%
11%
7%
12%
11%
21%

13. ©2023 F5
13 ©2023 F5
13
Expanded attack surfaces and increased attacker
sophistication have made security more difficult
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
API
API
API
API
API
API
API API
API
15%
23%
11%
7%
12%
11%
21%

14. ©2023 F5
14 ©2023 F5
14
Lastly, data about your apps sits everywhere, preventing easy
use and diagnosis of issues
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
API
API
API
API
API
API
API API
API
15%
23%
11%
7%
12%
11%
21%

15. ©2023 F5
15
External partnerships mean that risk is not insulated
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API

16. ©2023 F5
16
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API
The problem is further complicated by M&A
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API

17. ©2023 F5
17 ©2023 F5
17
API
API
API
API
API
API
API API
API
This is where
we thought we
would be...
and this is where we
have ended up
Public
cloud
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API
API
API
API
API
API
API
API API
API

18. ©2023 F5
18 ©2023 F5
18
The gains we expected to see have not materialized
Greater
business agility
Improved
TCO
Increased
uptime
More reliable
security

19. ©2023 F5
19 ©2023 F5
19
Five years ago, F5 set out to make
it possible for customers to use
our technology to secure and
deliver any app or API, anywhere.

20. ©2023 F5
20 ©2023 F5
20
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
We supported
traditional apps with
BIG-IP in customers’
data centers
BIG-IP
An enterprise-class application
delivery controller that secures
and delivers traditional applications
in on-premises environments.

21. ©2023 F5
21 ©2023 F5
21
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
We refactored BIG-IP
for pure software and
cloud environments
BIG-IP
An enterprise-class application
delivery controller that secures
and delivers traditional applications
in on-premises, hybrid, and
multi-cloud environments.

22. ©2023 F5
22 ©2023 F5
22
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge
We acquired NGINX
to power apps and
APIs in containerized
environments
NGINX
BIG-IP
Cloud-native, Kubernetes-friendly
open source and enterprise
solutions that power mission-critical
apps and APIs with scalability,
visibility, security, and governance.
API
API
API
API
API
API

23. ©2023 F5
23 ©2023 F5
23
We enhanced our
app security portfolio by
acquiring Silverline,
Shape, and Threat Stack
Enhanced App Security
NGINX
BIG-IP
Multiple layers of security controls for
modern and legacy apps. Industry-leading
WAF and DDoS protection augmented with
highly efficacious mitigation of bot attacks
and digital fraud, as well as protection of
app infrastructure through advanced
telemetry and behavioral analysis.
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
Edge

24. ©2023 F5
24 ©2023 F5
24
With all these advances, we have
now made it possible for our
customers to use F5 to secure and
deliver any app or API, anywhere

25. ©2023 F5
25 ©2023 F5
25
In the process, we have reached these milestones of our own
transformation:
• 50%+ product revenues are from software
• Over $1B revenues from security offerings
• 4,000 customers who use F5 in public clouds
• Trusted by 85% of the Fortune 500

26. ©2023 F5
26 ©2023 F5
26
Enhanced App Security
NGINX
BIG-IP
We have made
substantial progress,
but securing and
delivering apps is still
very complex
API
API
API
API
API
API
API API
API
Edge
Google
Cloud
Azure
AWS Traditional
data centers
Colocation
Private cloud

27. ©2023 F5
27 ©2023 F5
27
It’s easy to see the benefits of streamlining
complex manual processes

28. ©2023 F5
28 ©2023 F5
28
In 2022, F5 embarked on a mission
to make securing, delivering, and
optimizing apps ridiculously easy

29. ©2023 F5
29 ©2023 F5
29
Today, getting an app to your customers involves a
multitude of products, services, and vendors
AWS
Private cloud
Traditional
data centers
Colocation
Azure
Google
Cloud
6%
Edge
API
API
API
API
API
API
API
API
API
App
Management
DDoS
App
Connectivity
Ingress
Controller
CDN
Router
Network
Firewall
Front Load
Balancer
WAF
WAF
CDN
LB
DDoS
CDN
IC
Rout.
WAF
AM
WAF
IC
IC
CDN
DDoS
AC
WAF
Complex ecosystem
Logic API
Data GUI
CDN
LB

30. ©2023 F5
30 ©2023 F5
30
In addition, a single app requires stringing together services
and many different skillsets across many different teams
Logic API
Data GUI
Deploy Connect Secure Operate
NetOps
DevOps SRE
SecOps
Dev
Ops
App
Management
DDoS App
Connectivity
Ingress
Controller
CDN
Router
Network
Firewall
Front Load
Balancer
WAF
Months of work

31. ©2023 F5
31 ©2023 F5
31
What if you had a much simpler way
to do all that?

32. ©2023 F5
32 ©2023 F5
32
F5 Distributed Cloud
Services is a single
platform for all of
your application
delivery and security
services across
any environment.
Secure all apps and
APIs everywhere
API
API
API
API
API
API
API API
API

33. ©2023 F5
33 ©2023 F5
33
F5 Distributed Cloud
Services is a single
platform for all of
your application
delivery and security
services across
any environment.
Connectivity for
every user and app
Secure all apps and
APIs everywhere
API
API
API
API
API
API
API API
API

34. ©2023 F5
34 ©2023 F5
34
F5 Distributed Cloud
Services is a single
platform for all of
your application
delivery and security
services across
any environment.
Connectivity for
every user and app
Run apps
anywhere
Secure all apps and
APIs everywhere
API
API
API
API
API
API
API API
API

35. ©2023 F5
35 ©2023 F5
35
F5 Distributed Cloud
Services is a single
platform for all of
your application
delivery and security
services across
any environment.
Connectivity for
every user and app
Run apps
anywhere
Secure all apps and
APIs everywhere
Visibility, analytics,
and control
API

36. ©2023 F5
36 ©2023 F5
36
Deliver measurable benefits to your application and
delivery process
Greater
business agility
12x
Reduction in
time to service
Improved
TCO
Increased
uptime
More reliable
security
75%
Reduction in TCO
(Deploy and Ops)
95%
Reduction in
downtime due to
security attacks
9.5x
Quicker policy
propagation times

37. ©2023 F5
37 ©2023 F5
37
Less than 1 hour of work
That’s how F5 helps
you deliver a new app
in minutes, not months
Logic API
Data GUI

38. ©2023 F5
38 ©2023 F5
38
Modernization of 200-app legacy
environment
One platform to secure, deliver and
manage apps
Centralized security policies and API
discovery
F5 customers are
already taking
advantage of.. Run apps
anywhere
Secure all apps and
APIs everywhere
Visibility, analytics,
and control
Connectivity for
every user and app
Public Cloud
On prem / DC
On prem / DC
API
API
API
API
API
API
API
API
API

39. ©2023 F5
39 ©2023 F5
39
F5 customers are
already taking
advantage of..
WAF policy unification across multi-cloud
Multiple security controls and simplified
management in one SaaS offering​
Single platform to support expansion to
new regions
Added CDN for simplified operation with
rich visibility & robust edge capabilities
Run apps
anywhere
Secure all apps and
APIs everywhere
Visibility, analytics,
and control
Connectivity for
every user and app
Public Cloud
On prem / DC
API
API
API
API
API
API
Public Cloud
API
API
API

40. ©2023 F5
40
We will enable
customers to
experience the
full F5 portfolio
through the
Distributed
Cloud Platform
App
Management
DDoS Router
Legacy
(monolithic, client-server, 3-tier)
On-Prem, Colo
On-Prem,
Colo
Cloud
Hardware Packaged Software
Perpetual
Perpetual
Subscription
Utility/Consumption
BIG-IP
BIG-IP Next Central Mgr.
Configuration
App
Connectivity
Network
Firewall
Front Load
Balancer
Modern
(container-native, microservices)
On-Prem, Colo Cloud
Packaged Software
Subscription Utility/Consumption
SaaS
NGINX Mgmt. Suite
Configuration
Ingress
Controller
CDN
WAF
Legacy & Modern
Edge
Cloud
On-Prem,
Colo
SaaS Managed Services
Subscription Utility/Consumption
Dist. Cloud Console
Configuration
Threat
dashboard
Premium
support
Data platform
& analytics
Alerts Single
sign on
License
management
Centralized
view

41. ©2023 F5
41
Expectations have been high for AI
“En tres a ocho años tendremos una
máquina con la inteligencia general de
un ser humano promedio”
“In three to eight years we will have a
machine with the general intelligence of
an average human being.”
Marvin Minsky, MIT
1970

42. ©2023 F5
42
And AI has been evolving for three quarters of a century
History of Artificial Intelligence
1950
Turing Test
1955
The Term AI
1960
GANs
1970s–1980s
AI Winter
Genetic Programming
1986
Backpropagation
1966
Eliza
1956
Perceptron
K-Means Clustering
2023
Open Source LLMs
LangChain
Vector Databases
2022
ChatGPT
(GPT-3)
2021
DALL-E
2018
OpenAI—GPT-1
2014
Alexa
2017
Automated
Recommenders
Surpass Humans
1997
Deep Blue
LSTMs
2011
Watson
1995
SVMs
2006
Deep Neural
Networks
2005
Self-Driving
Vehicles
2017
AlphaGo
2021
Cancer
Identification

43. ©2023 F5
45
2021
Threat Stack uses AI/ML
for cloud native app
protection
2021
API discovery on XC leveraged
AI and out-of-box WAF used AI
to eliminate false positives
2019
AI/ML against bot
attacks with Shape
2015
ML in iHealth to identity
problems in customer’s
BIG-IP configurations
2016
Anomaly detection
for DDoS
2014
Behavioral anomaly
analysis detection
on AWAF
2008
Defense.net (DDoS) a
system backed by a limited
heuristic learning complex
2011
ML to optimize network
stack on BIG-IP
2012
Learning mode (ML)
in AWAF to reduce
false positives
F5 has its own history with AI…

44. ©2023 F5
47 ©2023 F5
47
Applying the power of
Generative AI to F5
services, starting with
two immediate areas
Connectivity for
every user and app
Run apps
anywhere
Secure all apps and
APIs everywhere
Visibility, analytics,
and control

45. ©2023 F5
48 ©2023 F5
48
We’re ready to help you get started with Distributed Cloud
Immediate help
for urgent needs
Partner with you to review
and design your multi-
cloud architecture
Evaluate current issues
related to operating and
deploying applications

46. ©2023 F5
49 ©2023 F5
49
F5 is on a mission to take
the dauntingly complex and
make it ridiculously easy.

47. ©2023 F5
50
Visual:
- Need new options for image
Let’s bring a
better digital world
to life – together
50 ©2022 F5

48. ©2023 F5
51
GRACIAS