16. Marketing from Day One Intro Letter Mailer #1 Email/Postcard We can upload any of your existing clients’ information and create a database for you so we can alert them of your move and begin marketing to them immediately. Email/Postcard
Unlike most other mortgage companies and banks, our main focus is your production success. We are a sales support driven company, and have developed what we call “in-process” and “post-closing” touch point systems to allow you to focus on more of the dollar productive activities and less on the non-dollar productive activities.
The in-process and post-closing systems also ensure that each client and Realtor involved in the transaction receive “Client for Life” service. Client for Life service is the ultimate goal that we strive to attain for each and every person we interact with at CFL. Providing Client for Life service means exceeding customer service expectations and surprising and delighting our clients and referrals partners so that they will become Clients for Life. Capturing business is hard enough and we know that by putting a little more time and effort into each transaction, we can impress clients and Realtors enough to get their referrals and repeat business. To help ensure Client for Life service we have an in-process Playbook that outlines our customer service gameplan. This includes 23 touch points that go out to you, the client, the buyers agent and the listing agent.
These touch points begin as soon as you submit a complete file to your Client Service Manager. The support team, which consists of your sales manager, client service manager and the marketing manager, then step in and executes each touch point for you. The goals of these touch points are to #1 Keep everyone in the transaction informed of the progress of the loan. This saves you a lot of time answering emails and phone calls which allows you to focus on originating more business and building more referral relationships. Goal #2 is…as I mentioned before, to ensure that everyone who gets a mortgage from CFL has the same excellent experience. Goal #3 is to make YOU the star of the transaction. A lot of times after submitting a file to their processor, loan officers kind of disappear from the transaction. At CFL, your name is on every touch point giving you visibility and recognition to the client and Realtors. This makes them much more likely to remember your name, have your contact information and most importantly…refer you new business!
The in-process touch points we have created are designed to make clients “replace themselves” within 90 days of the closing, and referrals can quickly multiply from there. After closing, clients receive our post-closing marketing touch points to keep you in touch with your clients. This includes a monthly client appreciation drawings, a quarterly newsletter, quarterly Rate Watch report, birthday cards and emails, industry letter and email updates and invitations to our Client Appreciation Events.
We use a ACT, which, if you’re not familiar with it, is a contact management system. We have a custom layout to retain all our your clients personal information, financial goals and even hobbies. We have email templates built-in to the database which allows for effective, on-going marketing to your clients from day one.
We are a correspondent lender. A retail branch of Sierra Pacific Mortgage doing business as “CFL Mortgage”. All of loans are underwritten and closing packages are prepared in our East Coast office in Maryland. Being a Correspondent Lender offers many advantages such as No Yield Spread Disclosure, Broad Product Availability, we have more control over the transaction and we do have the ability to broker niche products like USDA.
Our pay cycle is the most aggressive in the market place. We pay commission on both the 15th and 30th of the month. That means, no more waiting a month and a half to get paid on closed loans.
Our benefits package is among the best in the industry and includes full medical, dental, and vision options, life insurance and also a 401k plan.
Upon your decision to come on board with CFL Mortgage, we will work with you to develop a transition plan that ensures a smooth conversion. Once your application has been approved and your license has been transferred, we’ll set you up and you’ll be ready to go.
Our Marketing Manager will upload any of your existing clients’ information and create a database for you. We’ll send out a 3 piece marketing campaign announcing your move to CFL and your commitment to providing them with “Client for Life” service. After that they will hear from you on a regular basis as they will be included in all of our regular post-closing marketing communication.
We want to see you succeed and grown your business. That’s why we do more than give you a desk and a stack of business cards. At CFL, we provide initial and on-going training and support on our “in-process” system, point of sale presentation skills, industry knowledge and market trends to establish you as an expert in the lending field. That, in combination with the marketing touch points we send to clients and Realtors on your behalf will help your business stabilize in cyclical markets and grow exponentially over time.
