MORPC Social Media Workshop - Gong Gong
•Download as PPTX, PDF•
0 likes•193 views
The document outlines 5 tips for successful social media marketing: 1) Set goals and objectives that are specific, measurable, attainable, realistic and timely. 2) Understand your target audience. 3) Determine what type of information to share such as events, news, resources. 4) Choose appropriate social networks where your audience engages such as Facebook, Twitter, LinkedIn. 5) Create a detailed plan outlining objectives, content, engagement frequency, responsibilities and analytics.
Recommended
Recommended
More Related Content
Similar to MORPC Social Media Workshop - Gong Gong
Similar to MORPC Social Media Workshop - Gong Gong (20)
Recently uploaded
Recently uploaded (20)
MORPC Social Media Workshop - Gong Gong
- 1. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5 Quick and Dirty Tips for Successful Social Media Marketing
- 2. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 1. Set your goals and objectives ▪ Consider both your communication and marketing goals ▪ Make sure they’re SMART (Specific, Measurable, Attainable, Realistic, Timely) ▪ Create short and long-term goals ▪ Don’t forget to revisit them throughout the year!
- 3. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 2. Understand your audience ▪ Who are you trying to reach? ▪ How do they prefer receiving news and information? ▪ Are you talking to an empty room? If so, why?
- 4. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 3. Determine what kind of information to share ▪ Community events ▪ Highlight news stories featuring local businesses and individuals ▪ Third party resources your community members might find useful ▪ Commentary and op/ed from staff ▪ Tax, permit, and licensure information
- 5. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage ▪ Is it appropriate for my staff, industry, and the type of services we provide? ▪ Will my audience be looking for information there? Will they truly engage? ▪ Will the return on our investment justify the cost (financial, energy, manpower, sanity, etc.)
- 6. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage ▪ Facebook ▪ LinkedIn ▪ Twitter ▪ Google+ ▪ Slideshare ▪ Pinterest ▪ Video (YouTube) ▪ Photos (Instagram, Flickr) ▪ Content and document sharing ▪ Blog ▪ E-mail marketing ▪ Industry-specific social networks ▪ Forums
- 7. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5. Create a plan ▪ What are the objectives? ▪ What should we be doing here (and what shouldn’t we be doing)? ▪ What kind of content should we be sharing and what should we be discussing? ▪ How often should we engage and when? ▪ Who will be doing what? ▪ How will we monitor this channel? ▪ How will we track and analyze our engagement?
- 8. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis. We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. gonggongcommunications.com
- 9. MORPC – 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. Questions?
Editor's Notes
- Survey audience over: Who is insurance Who is financial planning Who is something else Who has their own website (for their agency or company)? Who uses [insert social media site here]