2. 2
Table of Contents
8 ½ x 11 Poster
Textbook Page Reproduction
Redesigned Brochure
Progress Report Template
Bar Chart/Table
Contact Information
3. 3
8 ½ x 11 Poster
Project Description
The requirements for this project were to
design an 8 ½ x 11 poster to advertise the
new arrival of the client’s company and to
provide details of location. The layout of
text, graphics and design I was free to
choose, based on information provided by
the client.
The main principles of design- alignment,
contrast, proximity, and repetition- were
emphasize alert the public of the bowling
alley’s existence.
I centered the graphic at the top of the
poster and superimposed the name and
address to provide instant information for
the reader that is easy to find.
I incorporated contrasting colors behind the
league information and within the text that
will draw the readers eye to critical and
time sensitive information.
Repetition was encouraged throughout the
poster with the use of similar colors and
graphics that creates a persistent poster.
4. 4
Textbook Page Reproduction
Project Description
The requirements for this project were to
make updates to a current design of two
pages in a textbook. The objective of the
design was to attain the readers interest.
While the design and graphic was redone,
the content and text remained untouched.
I amalgamated the color selections within
the design and the textboxes and Bookman
Old Style 11 was used in the body of the text
on both pages.
The pages show repetition of the design
elements on the left side of the page as well
as the color scheme.
Bullet points give contrast to the pages by
separating statistical information.
Justification of text is consistent
throughout, and with all the elements
combined it gives a homogeneous flow.
5. 5
Brochure Redesign
Project Description
The specifications for this project were to redo
the design of the clients very outdated brochure.
The requirements included rhetorical appeal for
3 different selected audiences; current
customers, neighboring farmer’s markets, and
schools. I was free to choose all graphic and
design/layout elements based on information
provided by the client.
A total redesign was applied to both sides of the
brochure. Photos from clipart were added to
both sides of the brochure and provided colorful
aspects and repetition. The information were
appropriately contrasted by sectioning and
shading to provide additional clarity to the facts.
Outside Design For the current customers that are familiar with
the farmer’s market, new events that take place
year round were separated and time sensitive
information was bolded.
For the neighboring farmer’s market audience,
the address, phone number, and hours of
operation were aligned strategically to allow for
easier access of this information.
To address the school audience, the particular
events for the schools were placed in a textbox
and critical information for prior arrangements
relating to tours was bolded and underlined for
further emphasis.
Inside Design
6. 6
Progress Report Template Project Description
The specifications for this project were to
design a general template for DeVry
University students to record the progress
of their comprehension of the Terminal
Course Objectives within any given course.
The design incorporates contrast and
alignment by alternating pastel blue shaded
rows to subtly separate the information
given without overpowering the document.
The top row of the table displays the
information that is requested, and the cells
where the information is to be inserted
emphasizes repetition by reiterating this
request.
A header with the business name and a
footer with the page number maintains
order and consistency.
7. 7
Bar Charts & Tables
Project Description
The specifications for this projects were to
create bar charts and tables that offered a
visual depiction of reported written
information.
The pastel blue bar chart was a design in
concurrence with the Terminal Course
Objective Progress Report Template that
visually displays the percentage the student’s
comprehension.
The technical writing salary table depicts
salary comparisons in three different
geographical locations. The salary table was
designed to give visuals of the geographical
locations by using photos from clipart that
shows familiar landmarks. Underneath is
information that is further contrasted by
region and the cells shaded different colors to
draw the reader to a specific group of
information.
The technical writing salary bar chart gives a
visual comparison to the textual information
given in the technical writing salary table. Bar
charts are better with comparison of multiple
sources of information whereas tables are best
utilized when the information can be glanced
at and does not need further in depth
correlation.
8. 8
Contact Information
Celita Gulley
15321 Plymouth Place
Cleveland, Ohio 44112
(216) 249-3767 {Home}
(216) 333-3020 {Cell}
celitagulley@yahoo.com
