Visitor survey and user study for designing the coaches exhibit at the Bear Bryant Museum.

1. Game Day September 16th, 2006
Total visitors to the museum: 2624
Total number of surveys completed: 163
Survey results for the
Paul W. Bryant Museum

2. Top five cities represented by the visitors surveyed.
1. Tuscaloosa
2. Mobile
3. Huntsville
4. Killen
5. Dothan
Visitors surveyed who had a Tuscaloosa zip code: 12
Visitors surveyed who were U of A students: 8
Visitors surveyed who were U of A alumni: 13
Visitors surveyed that were male: 108
Visitors surveyed that were female: 55
Survey Results

3. When was your last visit to the museum?
Total time spent in the museum today?
6 months to a year
(19.50%) or 31
1-5 years
(28.93%) or 46
More than 5 years
(4.40%) or 7
Never, 1st visit
(47.17%) or 75
Less than 1 hour
(46.91%) or 76
1 – 2 hrs
(48.77%) or 79
2 – 3 hrs
(3.09%) or 5
3 – 4 hrs
(1.23%) or 2

4. Of the visitors surveyed the number of people
in their party varied by age group.
Age group categories of visitors surveyed.
Under 25
25-34
35-44
45-54
55-64
65-74
75 and over
7
12
46
55
17
0
0
17 or younger:
18 to 35 yrs:
36 to 59 yrs:
60 years or older: 17
97
64
63

5. Highest education level of visitors surveyed.
Ray Perkins
Bill Curry
Gene Stallings
Mike DuBose
Dennis Franchione
Undecided
7
16
38
47
51
Favorite coach from the past 25 years.
High school
AA
BA
MA
Doctorate
9
5
5
132
4
8

6. Top five players of the past 25 years in Alabama football.
Shaun Alexander - 91
Derrick Thomas - 49
Jay Barber - 39
Joe Namath - 34
Cornelius Bennett - 31
28 Undecided
Top five moments remembered most from the past
25 years of Alabama football.
Prothros catch - 20
992 sugar bowl - 18
van tiffin kick - 10
Teague strip - 7
AU / AL games - 3
23 Undecided
The top five artifacts remembered from their visit.
Crystal Hat - 22
Bear Bryant’s office - 19
Championship rings - 6
Bust of Bear Bryant - 6
Uniforms - 5
22 Undecided
(28%)
(24%)
(8%)
(8%)
(6%)
(28%)
(24%)
(22%)
(12%)
(8%)
(6%)
(28%)
(33%)
(18%)(14%)
(13%)
(11%)
(10%)

7. Visitors preference for viewing information about
Alabama football history in the museum:
None of the above
Ipod
Hand-held computer
Cell phone
1 1 2
8 10
7
2
5
13
18
3 1
17
54
46
10
5
25 -34 35 - 44 45 -54 55 - 64 65 - 74 over 75
Which of the following do you own and personally use:
Other
Talk/lecture/slide show
Portable audio and visual programs
Conversation with staff
Self-explained exhibits
Activities I can do myself
Video or computer program
2 2 1
5 5
1
3
12 10
5 33
8
5
2 3
5
14
13
1 34
10
8
2
6
29
26
6 5
25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 over 75under 25
under 25

8. Can your cell phone play mp3 audio files:
Of these items, which would you be willing to use for
audio and visual content relating to
exhibits in the museum:
None of the above
Ipod
Hand-held computer
Cell phone
2
9 8
1 1
5
8 10
22
10
6 4 2
15
35
26
7 5
25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 over 75
I don’t know
Do not own cell phone
No
Yes
2
9
3 1 2
8
28 29
8 77
18
12
3
25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 over 75
under 25
under 25

9. In which of the following ways have you used the
Internet in the past 3 months:
What type of access to film footage/audio highlights from
Alabama football games would you prefer:
No interest.
Purchase from the museum gift shop
Purchase online
Viewing online through the museum’s website
Download to personal player when in the museum
3 5 4 2
4
14
4 4 43
12
8 6
1
7
28
22
9
1
4
17
11
3 2
25 - 34 35 - 44 45 - 54 55 -64 65 - 74 over 75
No internet use
Download podcast
Download song
World Wide Web
E-mail
1 2 1 32 2 5 4
10
22
15
6
1
15
41
35
10
3
16
45
43
10
4
25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 over 75
under 25
under 25

10. (Check all that apply)
Contact Eclectic group at:
a) www.eclecticgroup.com
b) info@eclecticgroup.com
c) 256-881-3682
d) 1217 Golden Road Se, Huntsville, AL 35802
e) All the above