1. 1© Copyright© Copyright

2. 2© Copyright
SAFETY AWARENESS PROGRAM
GENERATING AND REINFORCING
SAFETY BEHAVIORS AND HABITS
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

3. 3© Copyright
Because these and other actions are
simply not enough
Policies
Rules
Procedures
Audits
Information Campaigns
Toolbox Meetings
Hazard Analysis
Safety Committees
PPE use
Safety Drills
Training Courses
© Copyright
An Innovative
Program

4. 4© Copyright
“It’s not going to happen to me”
“Safety is costly…”
“This is a senseless procedure, it lacks support”
“No common sense is applied in this company!”
“We have always done it this way…”
Un programa
innovador
Que cambia lo
que pensamos
To Change
what we Think
An Innovative
Program

5. 5© Copyright
“The more they tell me about safety the more
we are afraid of screwing things up!”
“I didn’t see it coming…I was goofing !”
“We don’t wear any hard hats here. We don’t
need them”
“They are overreacting!”
“Come on… nothing will happen…!”
“I don’t use any PPE; it’s awkward”
Que cambia lo
que pensamos
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

6. 6© Copyright
“What can we do to avoid the fear of reporting
accidents that people have in our company?
“For a long time, our people have been focused on
safety and risk prevention. At least, it seemed so.
Why can’t we lower our accident rate?”
“How can we ensure risk awareness”? What do
we need to have a “trained eye”?
“How can we counterbalance the idea that
people have that accidents will not happen to
them and all these precautions are just an
exaggeration?”
“How can we improve risk perception when the
local culture is so far away from our company’s
goals?”
Some managers’ questions and
concerns

7. 7© Copyright
In response to a request from one of our customers in August 2004 we
designed a program to change people’s behaviors and habits,
reinforcing safety.
The Program for Generating and Reinforcing Safety Behaviors and
Habits is a program prompting people to switch to a different way of
thinking, making safety a habit.
People’s behaviors are directly related to their beliefs and everyday
experiences.
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

8. 8© Copyright
If people don’t take care of
themselves, the business will not
be taken care of
Our beliefs prompt us to do
things; but they also enable or
limit our actions
A change in actions and behaviors
is only possible when you change
your beliefs and the way you see
the world
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

9. 9© Copyright
BELIEFS
Emotion Intelligence
ACTION
This entails a process of changing
habits and attitudes, switching
personal beliefs
and reinforcing behaviors
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

10. 10© Copyright
To ensure that
organizations have
safe people, with a
strong awareness of
risk prevention,
because they are
acting on the basis
of convictions rather
than compliance
with rules
To ensure that
organizations have
safe people, with a
strong awareness of
risk prevention,
because they are
acting on the basis
of convictions rather
than compliance
with rules
Individual and group
plans to ensure
personal development,
role performance and
team synergy.
This includes 5
systematic and
ongoing stages that
address individuals
and management
Individual and group
plans to ensure
personal development,
role performance and
team synergy.
This includes 5
systematic and
ongoing stages that
address individuals
and management
Who have applied it?
Our Goal
•Management team of
Petrochemical Plant
•Petrobrás
•Management team of
Logistics and Dispatch
area
Petrobrás
•Management team of Pipes &
Structural shapes production
Plant
Ternium Siderar
•Engineering, construction and
service company
AESA
•Operative staff, middle-
executives and management
team of Petrochemical Plant
Petroquímica Cuyo
•Management team of
Petrochemical Plant
•Petrobrás
•Management team of
Logistics and Dispatch
area
Petrobrás
•Management team of Pipes &
Structural shapes production
Plant
Ternium Siderar
•Engineering, construction and
service company
AESA
•Operative staff, middle-
executives and management
team of Petrochemical Plant
Petroquímica Cuyo
How we do it?

11. 11© Copyright
“THE ALCHEMIST…
It is not necessary to go
that far to find out what
is the proposal”
“ICE AGE…
The character is taken
to a safe place”
“BILLY ELIOT...
Because changing your
beliefs
is actually possible”
Program participants say

12. 12© Copyright
“We have been working on safety actions, but
now we are working on attitudes and habits,
which is something different to what we have
been doing...”
“It gives us a different outlook on safety
behavior...”
“A concept and model in which I believe...”
“It helped me see that results depend
on a process where we act according to
our beliefs...”
People who have
been part of the
program say…

13. 13© Copyright
81.7
89.41
Key:
Self-perception value – 1st Stage
Self-perception value – 2nd Stage
Average – 1st Stage
Average – 2nd Stage
0
20
40
60
80
100
120
A B C D E F G H I J K L
Comparative chart of behavior
changes in a work environment
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program

14. 14© Copyright
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program
“...I have always been
responsible for safety
because of my position. Now
I am responsible as a result of my conviction...”
“...I see changes in people’s behaviors, habits and
ways of thinking that I would have never dreamed
of before…”
“...today, none of us sees safety as we used to
consider it before”
“…I began to notice risks of which I was not aware
before”
“…as a person in charge of safety, I have never
had such an experience”
“...THIS PROGRAM BROKE ALL PARADIGMS”
“…changes in
beliefs are
possible”

15. 15© Copyright
Marita Parigi
Marisu Rimoldi
Copyright 2006
All rights reserved
Parigi Consulting Project
www.parigicp.com.ar
rrhh@parigicp.com.ar
To Change
what we Think
And what
we Feel
and Do
An Innovative
Program