"11 Need to Knows for 2011". Paul Harrison, Managing Parter of London HQ'd social media strategy practice Carve Consulting was invited to keynote at the Social Collective (#SoCol) event in September 2010. Sponsored by Mashable and CNN, the event brought together a number of leading thinkers and practitioners. At the event Paul presented 11 Need to Knows in 2011. Please contact us for a full transcript.

2. PEOPLE PREFER TO LISTEN TO PEOPLE RATHER THAN TO ALGORITHMS L

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22. #1 Shock! People prefer People to algorithms #2 You’re gonna be reviewed and rated. Get used to it #3 Active to Actionable listening #4 You cannot fake this stuff #5 Identify your social stars and, ahem, HEROes #6 Get your processes and policies in place #7 Your website is going the way of the Fax #8 Ideation might b e your favourite new buzz word #9 Connect Faces and Places #10 Avoid the dumb app trap #11 Remember the 80/20 rule