"11 Need to Knows for 2011". Paul Harrison, Managing Parter of London HQ'd social media strategy practice Carve Consulting was invited to keynote at the Social Collective (#SoCol) event in September 2010. Sponsored by Mashable and CNN, the event brought together a number of leading thinkers and practitioners. At the event Paul presented 11 Need to Knows in 2011. Please contact us for a full transcript.