Social Media in 2011

1,013 views

Published on

"11 Need to Knows for 2011". Paul Harrison, Managing Parter of London HQ'd social media strategy practice Carve Consulting was invited to keynote at the Social Collective (#SoCol) event in September 2010. Sponsored by Mashable and CNN, the event brought together a number of leading thinkers and practitioners. At the event Paul presented 11 Need to Knows in 2011. Please contact us for a full transcript.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,013
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Naval Officer to Drag Queen
  • * But that doesn’t mean you don’t need to get involved
  • Social Media Represents Fundamental Change in Consumer Behaviour
  • Social Media in 2011

    1. 2. PEOPLE PREFER TO LISTEN TO PEOPLE RATHER THAN TO ALGORITHMS L
    2. 11. ****
    3. 22. #1 Shock! People prefer People to algorithms #2 You’re gonna be reviewed and rated. Get used to it #3 Active to Actionable listening #4 You cannot fake this stuff #5 Identify your social stars and, ahem, HEROes #6 Get your processes and policies in place #7 Your website is going the way of the Fax #8 Ideation might b e your favourite new buzz word #9 Connect Faces and Places #10 Avoid the dumb app trap #11 Remember the 80/20 rule

    ×