Eco Hab Lab Brief


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A brief on the Eco Hab Lab project.

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Eco Hab Lab Brief

  1. 1. eco hab lab preparing communities to build green homes, one by oneeco hab lab Andrés A. CarterAmount Requested: $150,000.00 USD andres@ecohablab.comPeriod: February 2013 - June 2014 718-288-0670
  2. 2. 2 The Snail symbolizes a system in Nature in which a delicate organism is given the technology to convert TABLE OF CONTENTSecological resources into materials for building its home. Executive Summary 3 This system is experimental, like a laboratory. Proof-of-Concept Pilot Project 4 The Author’s Story: Influences, Inspiration, & Inception 6 Introduction 11 The Problem and Need 11 The Innovation: Mission, Vision, Philosophy 16 Goals and Objectives 22 Operations 25 Business Model 26 Current Status 26 Stakeholder Audiences 27 Organizational Structure 29 Team Overview 29 Phase 1: Preliminary Requirements 30 Feasibility Study 30 Site Selection 31 Marketing Campaign I 33 Budget 34 Timeline 34 Phase 2: Pilot Execution 34 Crowd-Sourcing 34 Marketing Campaign II 34 Client Engagement - Sale Demo 35 Proof of Concept 35 Phase 3: Pilot Assessment 35 Assessment of Pilot 35 Start-Up Proposal 35 Nature uses a “lab” to help the Snail design its Additional Pilot Projects 35 home within the context of it’s surrounding habitat Fund-Raising Strategy 35 - making each snail shell unique. Simpulopsis Rufovirens. Native to the Atlantic Forest of Brazil
  3. 3. 3EXECUTIVE SUMMARYWhat? Eco Hab Lab develops affordable, customizable eco-housingalong with amenities and on-site services that improve the habitatand living conditions of favela residents in Rio de Janeiro, Brazil.Why? Rio’s housing unit deficit is 500,000, and we believe its citizenshave a right to good housing. Since residents will have needs beyondhousing, we will also provide on-site development services.How? We will setup an on-site office with a fablab (fabrication lab)that will provide eco-services for customizing and developing thehousing (e.g. maintenance, property management, communitytraining, architectural design, construction prototyping, etc).When/How Much? 2013. $150,000: Pilot, 2014. $800,000: fablab + 10Units, 2015. $1,500,000: 20 Units 2016. $1,000,000: Unit MaintenanceWhere? Initially in Central and South Zone favelas in Rio de Janeiro,then expand into areas surrounding Petrobras facilities in Itaboraí.Who? Eco Hab Lab is a multi-disciplinary team of architects, civilengineers, developers, builders, and various industry consultants.Business Model. Half of the development’s housing units will be soldin an IPO to prospective residents, with the individual stock bundlingthe resident’s property shares with a portion of our fablab shares -making the development co-operatively owned. This option suits usbest - it allows Eco Hab Lab to cover the initial costs of the housingand the lab, maintain ownership of half of the units, and incentivizesresidents to purchase services from a lab in which they hold stock.Top Left: Under-serviced, informal housing in favelas, Top Right: Ecologicallybuilt social housing in Pavão favela, Bottom: Video of Lapin eco-bricks fab-lab
  4. 4. 4 PROOF-OF-CONCEPT PILOT PROJECT What? A prototypical, mixed-use, co-op owned, eco-housing unit. Why? To test the business and operations models at a small scale, 3 4 raise revenues through rent, create a model for accommodations for the 2014 world cup and 2016 olympics, and gather user feedback. How? The 2-story prototype will be built in two vertical halves - one owned by Eco Hab Lab, the other owned by a favela resident, and 2 1 executed in this fashion: 1. Build the 1st floor of Eco Hab Lab’s “half” to use as a fablab (containing furnishings, construction equipment, and a brick machine), 2. Build the 1st floor of the resident’s “half” as 5 temp shelter, 3. Build the resident’s 2nd floor as a dwelling, 4. Build Eco Hab Lab’s 2nd floor as a dwelling, 5. Retrofit the resident’s 1st floor for flexible use (either storefront or dwelling). Size: 250 m2. How Much/When? Amount raised: USD$25,000, Fund-Raising Need: USD$125,000 (incl. maintenance), Schedule: Feb 2012 - May 2013.Above: Strategy for building the prototype Where? Vila Parque da Cidade, Gávea District, Rio de Janeiro, Brazil. Who? Owners: Andrés Carter and Bruno Gomes de Oliveira Project Oversight/Contracting: Eco Hab Lab, Feasibility Study: Arup NYC, Architectural Design: DeFournier, Engineering: Arup Rio, Civil Engineering and Geo-Technical Lab, PUC-Rio, Marketing and Fund- Raising: Casa Thomé de Souza, Funders: U.S. Department of State and Petrobras S.A., FabLab: EcoMaquinas, Lapin, Collaborators: Studio X-Rio, Secretary of Housing of Rio de Janeiro, Vila Parque da Cidade, Consultants: DelFim Verde, Elemental Chile, SIT Lab. Mid-Left: Mobile eco-brick machine, Mid-Right: Current Site, Vila Parque da Cidade Favela, Bottom-Left: Various eco-bricks Bottom-Right (2): Inside “Parque”
  5. 5. eco hab lab 5 A+C: Floor plans, B: Prototype rendering, F+G+L: Rooftop , H: Garden, D: North façade, E: South façade I+J+K: Interior spaces A C B D E F G J K L H I1
  6. 6. 6THE FOUNDER’S STORY sustainable construction materials - a multi-faceted approach for housing in developing cities. Eco Hab Lab will develop affordable green housing that canbe customized, will include outdoor amenities, and will be serviced By that age, I was working for a non-profit focused on publicby an on-site eco-services lab. The purpose of this model is to space development, where I met the president of DeLFim VeRDe, asustain housing in manner that can improve the quality of its habitat. property developer in São Paulo, Brazil. Over lunch, he describedTo make this idea more comprehensive, I would like to share a few the 200 eco-housing units development he built in his town. Hisstories that were key moments of inspiration. strategy was to buy a large plot of land, and on it, setup a small ecological-brick production facility using the same construction When I was 22 years old, I started my Fulbright Fellowship, technologies I described earlier. At that time in Brazil, the creation ofresearching ecological construction for housing, and was living in a on-site “fabrication labs” became a popular strategy to reducefavela (a slum) in Rio de Janeiro, Brazil. One day my neighbor started construction costs for developers. Using the eco-materials producedbuilding a home for his family, so I offered to design the architecture. in the “fablab,” he built the eco-housing on the surrounding land.Although he accepted, he stressed his pressing needs - low-interestfinancing and access to cheaper building materials so he could finish During the conversation, I asked him if he used communityhis home faster. While I was unable to help him, I later learned about feedback before executing the development, to which he respondednew loan programs for low-income families purchasing or building “no, that’s too expensive.” Paradoxically, he approached mynew homes, as well as on-site mobile machines for making low-cost employers about ways to customize and distinguish his monotonousecological bricks. The discovery led me to believe that my neighbor’s eco-housing development after his company absorbed thestruggle could be lessened if low-interest loans and low-cost investment costs. I wondered ‘would it have been less risky and lessconstruction technology were packaged through one channel. By expensive to find out what housing and neighborhood theage 26, I expanded the idea of a “single source” to the integration community wanted first before expending vast resources’ - a thoughtof various services - co-designing homes with residents, matching that extended the idea beyond developing housing to servicing thethem to financing options, and providing access to affordable and environment and community that provides its context; its habitat.
  7. 7. 7 Thereafter, I researched housing developments that were However, my fondest memory during my search for housingdesigned to improve its respective habitat, and found Elemental innovations was when I met Juliana Gomes, a young favela residentChile - the creators of a tract-housing model where only 1/2 of the who dreamed of becoming an interior designer and architect. Shemost essential elements of a housing unit were built in order to was living proof that some residents have real desires to design andreduce costs and allow the vacant half to be incrementally and build their homes, and not just have a home handed to them.custom built. And while investigating the process of customizing However, it was her 5 and 6 year-old daughters who really made melow-income housing, I found SIT Lab - Smart Informal Territories Lab understand the value of engagement. When I first explained Ecolocated in São Paulo - which focuses on sourcing design ideas from Hab Lab to Juliana, I was sketching a design of an eco-home onfavela residents for improving housing and public space. Then later, I some trace paper. When her daughters saw my techniques, theydiscovered Architecture for Humanity and WikiHouse, organizations became very excited, demanding that I teach them how to drawthat have developed various open-source designs for housing - and homes - all night long. The drawing sessions taught me that if thewhat I discovered regarding housing that improved habitats up-coming generations learned skills for improving their homes, theyextended well beyond these examples. would likely discover better solutions for housing in the future. Elemental Chile: Housing development that was customized by residents. Surveying: On the field with Juliana asking residents about eco-housing
  8. 8. 8 All of these stories served an interrelated purpose - each Eco Hab Lab will need toexperience inspired an aspect of Eco Hab Lab. I started imagining prepare to compete in thebuying a parcel of land and setting-up an on-site fablab for rigorous housing industry, butproducing affordable eco-materials (like DeLFim VeRDe), crowd- first it has to collaborate withsourcing solutions from residents (like SIT Lab), using those ideas to those who share similar housing units (like WikiHouse/Architecture for Humanity), Fortunately, Eco Hab Lab became adesigning and building those units for customization and selling finalist in the Alumni Engagementthem at an affordable price (like Elemental Chile), and providing job and Innovation Fund competitiontraining in green building for communities residents (like Juliana) - I in 2012, and was awarded $25,000began to imagine all these services being integrated to improve all by the US Dept of State.aspects of habitat. These experiences shaped Eco Hab Lab’s corevalues - environmental stewardship, affordability, participation, and So while we havethe sustainable development of habitat in informal urban support, we still needcommunities. This experimental, multi-faceted urban development a lot of help andmodel (along with the fact that it will operate a fablab) further collaboration. Pleasejustifies the name Eco Hab Lab - Ecological Habitat Laboratory. read the remainder of this document to However, the most unexpected influence that perfectly understand the workdescribed Eco Hab Lab was the snail shell. I was trying to describe that lays ahead ofthe business and operations models, which start with a lab and then this vision.have housing built around it - similar to how a spiral grows from anorigin. But then I made the connection to the snail, which makes an Thank You,ecological material, and then uses to build its spiral shell from the Andrés A. Cartercenter, outward - a home perfectly in the context of its habitat.