Business proposal

1. K Katsoa Ecological and fairtradebags

2. Katsoa is a French business project that designs ecological bags for women and men. Origin: offering a new way of consuming and proving that we can work differently. Our goal is to conciliate fashion and respect of the environment and of the human being. Katsoa, ecological and fair trade bags The project 1/30/2010 2 Global Entrepreneurship – Carole ROGER

3. Katsoa, ecological and fair trade bags The product 1/30/2010 3 Global Entrepreneurship – Carole ROGER

4. Katsoa, ecological and fair trade bags The strategy Price: from €29 to €195. Promotion: buzz marketing Websites and blogs about ecology, sustainable development, fair trade… Websites and blogs on fashion A blog + Distribution: in a selection of sales outlets (department stores, particular and unusual shops) 1/30/2010 4 Global Entrepreneurship – Carole ROGER

5. Why investing in my project? Benefits from the growing trend of ecology and fair trade. Food and cosmetics  clothing industry Eco-fatigue isn’t going to happen and future profits will be green. Katsoa, ecological and fair trade bags The trend 1/30/2010 5 Global Entrepreneurship – Carole ROGER

6. After starting the business, projects for the future: Developing an online shop + creating our own shops. Launching a collection for kids. Designing a special edition once a year to financially support a humanitarian project. Katsoa, ecological and fair trade bags The future 1/30/2010 6 Global Entrepreneurship – Carole ROGER