2. Jos Cozijnsen, Country Coordinator
Fashion Revolution Day (81 countries)
AMFI - Beyond Green – April 23, 2015

3. Jos Cozijnsen, Country Coordinator
Fashion Revolution Day (81 countries)
AMFI - Beyond Green – April 23, 2015
#FashRevTalks
@Amfi
For comments,
Questions

4. We got a problem and
it is Business as Usual
o Safety, health, low wage of farmers and workers
o Pollution and 40.000 deaths by fertiliser,
defoliants, pesticide, dyeing
o 60 bln kg cotton; 3 bl jeans; 10 bln shirts; blns kg chemicals;
o 100$/acre cost for farmers for these agents, bankrupty etc
o Water shortage, water poisoning
o Farming for Food  Farming for Fashion
o Resources, degrading soils, biodiversity
o CO2 + other greenhouse gas cause climate change

5. Why is clothes sector not regulated?
o Production is globally and fragmented, problems occur
far away
o NL Companies:”If there are tough rules in a country
and production gets too expensive, we move
o NL Authorities:”Not our problem: no domestic
resources, no domestic rules, no Treaties”
o Customers lost touch with products they buy
o ‘Ethical’ and ‘sustainable’ fashion is seen as a
‘voluntary premium’, customers need to pay for
o Stylists and Haute Couture still steal the show

6. We are working on it, so…….

7. Because we reached “Tipping Point” on
24 April 2013, RanaPlaza, Dhaka,
Bangladesh, World (Im)Press Photo

8. We saw our labels in the rumble.
We need to Change this

9. Carry Somers, Fashion Revolution co-founder said:
"When everything in the fashion industry is focused on
making a profit, human rights, the environment and
worker’s rights get lost. This has got to stop and we
plan to mobilize people around the world to ask
questions. Find out. Do something. Buying is only the
last click in a long journey involving hundreds of people:
the invisible workforce behind the clothes we wear. We
no longer know the people who made our clothes so
therefore it is easy to turn a blind eye. and as a result,
millions of people are suffering, even dying.”

11. That’s why it is a Velvet Revolution
showing Perspective

12. Orsola de Castro, co-founder said: " Fashion
Revolution is about building a future where an
accident like this never happens again. We believe
knowing who made our clothes is the first step in
transforming the fashion industry. Knowing who
made our clothes requires transparency, and this
implies openness, honesty, communication and
accountability. It’s about re-connecting broken
links and celebrating the relationship between
shoppers and the people who make our clothes,
shoes, accessories and jewellery – all the things
we call fashion."

13. Transparency is Key
o 2014 show your brand #InsideOut
#WhoMadeYourClothes?
o 2015 Ask brand #WhoMadeMyClothes?

14. H&M illustrates supply chain

15. G-Star Supply Chain

16. PUMA:
Product Environmental Profit & Loss

17. ECOALF: recycling PET, fishnet,
coffee, cotton, tires

18. Healthy Sees / Econyl
640.000 ton of fishnets: recycling for textiles fibres
reduces use of crude oil & 3,8 Mt CO2 (mln 30-60 €)

19. Goodfibrations’ Brands Map 2015
ElementsOfFreedom ME
Komodo Knowledge Cotton
Arthur&Henry RAINS
Elroy Apparel PeopleTree MLY StudioJUX
Herbe Rouge DanielKroh
ECOALF Armedangels
Alternative Apparel
Biocotton & Fair: Elroy, Armedangels, Komodo, KnowledgeCotton, Studio Jux, Arthur&Henry
Tencel/Modal: MLY, StudioJux, Alternative, Armedangels
Recycling: RAINS, Knowledge Cotton
Upcycing: ECOALF, Daniel Kroh
New Fabrics: ECOALF (fishnet; coffee)
EU Fabrics: MLY, Elements of Freedom, Marjolein Elisabeth

20. After transparency: targets & transition
• Regulate: Minimum standards:
health, safety, wage………
• Formulate Targets for clothes chain:
water, fertilizer, pollution, resources,
CO2 relate that to production of fabrics
or
factor-in cost for damage
• Recycling: 138 mln kg in NL waste
• Labelling: e.g. organic, upcycling,
vegan, innovative fabrics, fishnets,
pro-poor, waste-to-3D, forest
 higher value,
 increase market
The Netherlands, UK,
Canada sign ILO
Agreement for Better
Conditions in
Bangladesh’s Textile
Industry (Aug 23, NY)

21. Wider Strategy
o Slow fashion, no season pressure, no sales
o Less quantity, higher quality
o Less oversupply, don’t waste organic soils
o Expending the ethical market, network of
entrepeneurs, bloggers, Pharrels and Will-i-ams
o Future of ‘industrial artisans’ (Li Edelkoort)
o Local AND global chains
o Holistic: organic sustainable farming: food security,
biodiversity, water, CO2-reductions

22. What can I do tomorrow?

23. Change the Fashion World with your
hashtags and your clicks

25. Thanks and see you at
http://fashionrevolution.org
@Fash_Rev
@Fash_RevNLD
#WhoMadeMyClothes